This is a presentation prepared for the "What College Students Think: Making Information Pay for Higher Ed Publishing" conference sponsored by the Book Industry Study Group on February 9.

1. Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana

3. Director of The Xplanation

4. 20 years in Higher Education Faculty and Administration

6. Distribute Digital Textbooks for More than 50 Publishing Partners

7. Leading Online Retailer in For-Profit, Career, and Distance Education Markets

8. Digital Content

9. Social Learning

11. Publish Daily Newsletter on Industry Trends

12. Publish Annual Report on Future of Textbooks in Higher Ed

13. Publish Reports on Student and Institutional Trends

15. The Mobile Revolution

16. The Continued Rise of E-books in the Trade Market

17. Online Retail and Deferred Purchase Patterns

18. Social Networking

21. 1/3 of the U.S. will be tablet users by 2015

22. Amazon shipped 7.1 millione-readers last year and will sell as many as 35 million by 2012

23. Apple has registered more than 10 billion app downloads

24. The price ofe-readers may drop as low as $79 by 2013 and robust tablets will be available for under $200

27. 5%increase in the number of students purchasing all of their textbooks online

28. Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.

29. 10% of students shared at least 1 book with a classmate instead of purchasing

31. Leading social media site and emerging as largest photo sharing site

33. Google

34. Amazon

35. Open Textbook Initiatives(Washington State and Orange Grove)

37. 25% of textbook market in Higher Education will be digital by 2015

38. Significant new business models

39. Disaggregated content

40. Everything will go mobile faster than you think