SEO for Librarians

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This document discusses search engine optimization (SEO) for libraries and how it relates to traditional library practices of organizing information. It notes that libraries organize metadata in tables but that the web contains uncontrolled, heterogeneous documents that do not scale effectively. The document explains that Google addressed this problem by harvesting existing implicit metadata from HTML tags, links, and traffic to describe pages without requiring manual categorization. It recommends using HTML tags, descriptive anchor text for links, and other on-page elements for SEO, rather than relying on outside experts.

Technology Design

SEO for Librarians
Nicholas Schiller
LI 815
25 January 2014

How do libraries
traditionally organize information?

Organized
metadata
typically in tables 
 
 
*from The Manga Guide
to Databases

Well Organized
Metadata:
it’s what libraries do.

The web is a vast
collection of completely
uncontrolled
heterogenous
documents.
-Sergey Brin & Larry Page

AttributionNoncommercial Some rights reser ved by niallkennedy

Does not Scale.
!

Even with participatory web strategies a
la Wikipedia. (DMOZ)

URL
<title> 
 

<meta name=“description”  
content =”snippet”> 
<meta name=“keywords”>
 

<a href=“http:/
/
slim.emporia.edu”> 
anchor link text</a> 
 

<h1>
<h2>
<h3>
<body>

HTML tags stand in for metadata ﬁelds
anchor link text on external sites are
counted as part of the site being linked
to. So never use “click here.” (Very
important)
Keywords in valuable locations are a key
to SEO

By har vesting existing implicit
metadata, the Google method scales.
No one has to look at every web page and
describe it and put it into a category.
Google harnesses how the web describes
itself. (Bots)

A note about full text
keyword search:
Perfect keyword search is not very
useful.
This is why Google succeeded when a lot
of better funded search engines failed.
Another problem of scale.

HTML Tags as metadata
Links as votes
Trafﬁc as reputation
<a href=“url” rel=“nofollow”>text</a>
Anchor link text as descriptive metadata
location, history, platform, browser, etc.

http:/
/bit.ly/1jLAIP5
(The way Google wants you to do SEO.)

SEO advice
from outside
experts
!

amzn.com/0470902590/
!

http:/
/yourseoplan.com

Further Directions to Go:

Filter Bubbles (Eli Pariser)
HTML5 Microdata and schema.org

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SEO for Librarians

1. SEO for Librarians Nicholas Schiller LI 815 25 January 2014

2. How do libraries traditionally organize information?

3. Organized metadata typically in tables      *from The Manga Guide to Databases

7. Well Organized Metadata: it’s what libraries do.

8. Enter the Web and problems of scale.

9. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page

10. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page

11. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page

12. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page

13. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page

14. AttributionNoncommercial Some rights reser ved by niallkennedy

15. Does not Scale. ! Even with participatory web strategies a la Wikipedia. (DMOZ)

16. URL <title>    <meta name=“description”   content =”snippet”>  <meta name=“keywords”>   <a href=“http:/ / slim.emporia.edu”>  anchor link text</a>    <h1> <h2> <h3> <body>

17. HTML tags stand in for metadata ﬁelds anchor link text on external sites are counted as part of the site being linked to. So never use “click here.” (Very important) Keywords in valuable locations are a key to SEO

18. By har vesting existing implicit metadata, the Google method scales. No one has to look at every web page and describe it and put it into a category. Google harnesses how the web describes itself. (Bots)

19. A note about full text keyword search: Perfect keyword search is not very useful. This is why Google succeeded when a lot of better funded search engines failed. Another problem of scale.

20.

21. HTML Tags as metadata Links as votes Trafﬁc as reputation <a href=“url” rel=“nofollow”>text</a> Anchor link text as descriptive metadata location, history, platform, browser, etc.

22. http:/ /bit.ly/1jLAIP5 (The way Google wants you to do SEO.)

23. SEO advice from outside experts ! amzn.com/0470902590/ ! http:/ /yourseoplan.com

24. Further Directions to Go: Filter Bubbles (Eli Pariser) HTML5 Microdata and schema.org

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