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A guide to listing on the
                                                                          London Stock Exchange




Published by White Page Ltd in association with the London Stock Exchange, with contributions from:
Publishing editor: Nigel Page            A guide to listing on the          A guide to listing on the
                                         London Stock Exchange              London Stock Exchange
Publisher: Tim Dempsey                   is published by:                   © 2010 London Stock Exchange plc
                                                                            and White Page Ltd
Design: London Stock Exchange plc        White Page Ltd, 17 Bolton Street
                                         London W1J 8BH                     Copyright in individual chapters rests with the
Printing and binding: Argent Litho Ltd   United Kingdom                     authors. No photocopying: copyright licences
                                         Phone: + 44 20 7408 0268           do not apply.
                                         Fax: + 44 20 7408 0168
                                         Email: mail@whitepage.co.uk        This guide is written as a general guide only. It
                                         Web: www.whitepage.co.uk           should not be relied upon as a substitute for
                                                                            specific legal or financial advice. Professional
                                                                            advice should always be sought before taking
                                           white page                       any action based on the information provided.
                                                                            Every effort has been made to ensure that the
                                         First published: November 2010     information in this guide is correct at the time of
                                         ISBN: 978-0-9565842-1-2            publication. The views expressed in the articles
                                                                            contained in this guide are those of the authors.

                                                                            London Stock Exchange, AIM and the coat of
                                                                            arms device are registered trademarks of
                                                                            London Stock Exchange plc. The publishers
                                                                            and authors stress that this publication does
                                                                            not purport to provide investment advice, nor
                                                                            do they bear the responsibility for any errors or
                                                                            omissions contained herein.
A guide to listing on the
London Stock Exchange
Contents

3     Foreword
      London Stock Exchange

5     The Main Market – the standard for excellence
      London Stock Exchange

13    The role of the UKLA
      The United Kingdom Listing Authority

19    Preparing for an IPO
      UBS Investment Bank

31    The legal framework for an IPO
      Freshfields Bruckhaus Deringer LLP

43    Accounting requirements and advice
      through the IPO process
      Ernst & Young LLP

57    Generating and capturing investor
      demand during an IPO
      UBS Investment Bank

69    Managing the company’s profile
      Fishburn Hedges

81    The role of the registrar in an IPO
      Capita Registrars

87    London: a unique investment opportunity
      FTSE Group

91    Preparing to list depositary receipts
      Cleary Gottlieb Steen & Hamilton LLP

105   Establishing a depositary receipt programme
      J.P. Morgan

116   Useful contacts
A guide to listing on the London Stock Exchange
        Foreword
        By Tracey Pierce, Director of Equity Primary Markets, London Stock Exchange


        With roots stretching back to the coffee houses of 17th century London, the London Stock Exchange is
        built on a long history of integrity, expertise and market knowledge.

        It has become one of the world’s largest and most international stock exchanges, playing a pivotal role in
        the development of global capital markets. We offer the widest choice of routes to market, which are
        available to both UK and international companies, and today we have close to 3,000 companies from
        over 70 countries listed and trading on our markets.

        In challenging market conditions, the London markets have proved their value by providing companies
        with access to capital when other funding channels have not been available. At the Exchange, we strive
        to build on this success by working with market regulators and the wider financial community to ensure
        that our markets are well-regulated, transparent, liquid and neutral. This success is underpinned by the
        dedicated community of advisers and investors that continues to support the companies on our markets.

        We understand that joining a public market is one of the most significant decisions a business will ever
        take; the sheer range of topics that need to be considered building up to IPO can seem like a daunting
        task. With this in mind, this guide has been developed with input from some of the key advisers
        experienced in bringing companies to our Main Market and our Professional Securities Market, providing
        you with a practical outline of the listing process, as well as an insight into life as a public company.

        I hope you find this publication useful and wish you every success, both in bringing your company to
        market and as a publicly-traded company.




A guide to listing on the London Stock Exchange                                                       Page 3
The Main Market –
the standard for excellence
        London Stock Exchange
QUOTED




Whatever your company’s size or sector, we can put you at the heart
of one of the world’s most sophisticated financial communities.

The Main Market is home to approximately 1,400 companies from
over 60 countries, including some of the world’s most successful and
dynamic organisations. So far this year £20.8 billion has been raised
on the London Stock Exchange, of which £17.9 billion has been
raised on the Main Market.

Here at the London Stock Exchange we help companies to access the
deepest pool of international capital. Premium Listed companies on the
Main Market meet the highest listing standards helping to raise their
corporate profile and increase their exposure to investors.

Learn more about the Main Market and why leading
companies choose to list on the London Stock Exchange –
www.londonstockexchange.com/mainmarket


Copyright November 2010 London Stock Exchange plc
London Stock Exchange, the coat of arms device and AIM are registered trademarks of the London Stock Exchange plc.

London Stock Exchange statistics as at end September 2010
The Main Market – the
standard for excellence
Established in 1698, the London Stock Exchange’s         Why join a public market…?
(the ‘Exchange’) Main Market has long been home          Joining a public market – the Main Market or AIM
to some of the UK’s, and indeed the world’s,             (our market for smaller, growing companies) – is a
largest and best-known companies. There are over         way to grow and enhance your business. When
1,400 companies on the Main Market with a                considering the available financing options, the
combined market capitalisation of £3.7 trillion.         following factors are frequently cited as the key
Companies of all types, nationalities and sizes          benefits of admission to a public market:
together represent some 40 sectors.
                                                         l    providing access to capital for growth,
As well as sectoral and geographical diversity, the           enabling companies to raise finance for
Main Market accommodates the admission to                     further development, both at the time of
trading of companies with a Premium Listing or a              admission and through further capital
Standard Listing. The FSA’s listing categories are            raisings
described in detail in the chapter ‘The role of the      l    creating a market for the company’s shares,
UK Listing Authority’ on page 13.                             broadening the shareholder base
                                                         l    placing an objective market value on the
A listing on the Main Market demonstrates a                   company’s business
commitment to high standards and provides                l    encouraging employees’ commitment and
companies with the means to access capital from               incentivising their long-term motivation and
the widest set of investors. Over the last 10 years,          performance, by making share schemes
£366 billion has been raised through new and                  more attractive
further issues by Main Market companies – capital        l    increasing the company’s ability to make
that has seen companies through the good times                acquisitions, using quoted shares as
and the bad.                                                  currency


Joining the Main Market
  Responsibility for the approval of prospectuses and admission of companies to the Official List lies
  with the UK Listing Authority (UKLA). The Exchange is responsible for the admission to trading of
  companies to the Main Market. Joining the Main Market consequently involves two applications: one
  to the UKLA and one to the Exchange.



                           UKLA admits securities to       London Stock Exchange
                               the Official List          admits securities to trading
                                                             on the Main Market




                           Official List notice issued    Admission to trading notice
                                  to the market             issued to the market




The Main Market – the standard for excellence                                                          Page 7
l        creating a heightened public profile –       A respected and balanced regulatory
         stemming from increased press coverage and   environment
         analysts’ reports – helping to maintain      The UKLA’s listing framework underpins London’s
         liquidity in the company’s shares            reputation for balanced and globally-respected
l        enhancing the company’s status with          standards of regulation and corporate governance.
         customers and suppliers.                     Regulatory requirements in London are principles-
                                                      based and provide an appropriate balance of
Companies that choose to seek admission to a          investor protection, practitioner certainty and
public market in London have a range of options       flexibility. The Exchange aims to be involved in all
depending on their size, stage of development and     relevant processes where amendments or
capital-raising requirements. The options open to     additions to the regulatory framework are
companies should be discussed in detail with their    considered. This is to ensure that London’s
team of advisers.                                     competitive advantage remains undiminished; that
                                                      listings and subsequent capital raisings are cost-
Companies which are successful on AIM and reach       effective and efficient for our companies; and that
a certain size and stage of development, may seek     investors have the appropriate amount of
to transfer their securities from AIM to the Main     information to make informed investment
Market, provided that they meet the eligibility       decisions.
criteria. While a move to the Main Market may
subject the company to increased regulatory           Choice
requirements, it can bring benefits in terms of a     Companies with either a Premium or a Standard
heightened profile and attracting different           Listing can choose to admit to trading on the Main
investors.                                            Market.

…and why the Main Market?                             A Premium Listing means that a company must
                                                      meet standards that are over and above (often
The success of the Main Market is built on a wide     described as ‘super-equivalent’) those set forth in
range of factors:                                     the EU legislation, including the UK’s corporate
                                                      governance code. Investors trust the super-
l        a respected and balanced regulatory          equivalent standards as they provide them with
         environment                                  additional protections. By virtue of these higher
l        choice                                       standards, companies may have access to a
l        access to capital from a broad and           broader range of investors and may enjoy a lower
         knowledgeable investor base                  cost of capital owing to heightened shareholder
l        expert advisory community                    confidence. A Premium Listing is only available to
l        enhanced profile and status.                 equity shares issued by commercial trading
                                                      companies.
The Main Market has attracted companies of all
sizes and from all sectors over many years.           With a Standard Listing, a company has to meet
Irrespective of their sector, origin or strategic     the requirements laid down by EU legislation. This
direction, they have all sought to take advantage     means that their overall compliance burden will be
of the range of benefits a listing on the Main        lighter, both in terms of preparing for listing and
Market affords. Those benefits include:               on an ongoing basis. Standard Listings cover the
                                                      issuance of shares and Depositary Receipts



Page 8                                                                The Main Market – the standard for excellence
(‘DRs’) as well as a range of other securities,       Underpinning the Main Market is a network of
including fixed-income. Large companies from          experienced advisers who will guide you on the
emerging markets may wish to list their DRs, thus     journey to an initial public offering (‘IPO’) and
attracting investment from the significant            provide ongoing advice once your company is
international pool of capital available in London.    listed.
(A table showing the key differences between a
Premium Listing and a Standard Listing can be         Selecting the right advisers for you and your
found in the chapter ‘The role of the UK Listing      company is vital. Getting it right early on will help
Authority’ on page 18).                               ensure that disruptions to the process are
                                                      minimised and you are able to get on with the task
In this guide, the chapters ‘Preparing to list        at hand. Factors to consider when appointing
depositary receipts’ and ‘Establishing a depositary   advisers include the firm’s relevant and recent
receipt programme’ are dedicated to the listing       experience in relation to your business and the
and admission to trading of DRs on both the Main      sector you operate in, as well as the personal
Market and the Professional Securities Market         rapport you develop with the individuals with whom
(‘PSM’). The PSM provides an alternative route to     you will be working.
a listing on the Exchange for issuers of DRs.
                                                      The diagram on page 10 below shows the different
Access to capital                                     advisers typically involved in a flotation on the
We provide access to the largest pool of              Main Market and briefly highlights their varying
international equity assets in the world. This        roles and responsibilities.
culture is embedded in London’s investment
management community, which understands               Profile
companies from home and abroad and wants to           Floating a company on the Main Market raises
invest in the global economy.                         your company’s profile and helps you to meet your
                                                      strategic objectives. You will have the opportunity
Once they are listed and admitted to trading on       to project your company onto a global stage with
the Main Market, companies should not                 increased media coverage, investor interest and
underestimate the value of being able to return to    broad analyst coverage.
the market to raise funds through further issues.
Even during the recent difficult market conditions,   With a Premium Listing comes the potential for
the Exchange successfully facilitated significant     inclusion in the FTSE UK series of indices which
levels of capital raising. Further issues by Main     includes the FTSE 100, FTSE 250 and FTSE
Market companies provided capital injections that     Small Cap indices. Access to these indices is
were used to pay off debt, rebuild balance sheets     often seen as one of the key benefits of achieving
and fund further growth.                              a Premium Listing since so many investment
                                                      mandates – particularly in respect of the vast
Expert advisory community                             amount of capital represented by tracker funds –
The decision to join the Main Market is a pivotal     are driven by FTSE indexation. For more
one. To achieve a successful listing and admission    information see chapter ‘London: a unique
to trading, companies must deliberate over many       investment opportunity’ on page 87.
considerations.
                                                      Our commitment to the primary markets
                                                      There is a continuous stream of proposed regulatory



The Main Market – the standard for excellence                                                         Page 9
Advisers’ roles and responsibilities




                           Sponsor                                             Bookrunner
                          • Overall co-ordination and project                • Prepare company for roadshow
                            management of IPO process                        • Facilitate research
                          • Co-ordination of due diligence and prospectus    • Build the book pre-float
                          • Ensure compliance with applicable rules          • Marketing and distribution
                          • Develop investment case, valuation and           • Pricing and allocation
                            offer structure
                          • Manage communication with LSE and UKLA
                          • Act as adviser to the company’s board
                          • Ongoing support/advice after flotation




                                                                                                 Lawyers
                                                                                               • Legal due diligence
                 Other advisers
                • Registrars                            THE COMPANY                            • Draft and verification of prospectus
                                                                                               • Corporate restructuring
                • Financial printers                                                           • Provide legal opinions
                • Remuneration consultants




                            Financial PR                                    Reporting accountant
                          • Develop communication strategy             • Review financials – assess company’s
                            to support pre-IPO process                   readiness for IPO
                          • Enhance market perceptions to              • Tax structuring
                            develop liquidity and support              • Financial due diligence - long form,
                            share price                                  short form and working capital reports
                          • Pre- and post-IPO press releases




changes affecting companies on our markets, with                        Once you are listed on the market, we are
legislation stemming from changes here in the UK                        committed to helping you raise your profile and
and in Brussels. With companies’ best interests                         keeping you abreast of market developments. We
front of mind, we continue to lobby on their behalf                     help to do this through the provision of brand marks
to ensure our markets are fit for purpose. It is                        (see page 11); a dedicated page on our website
crucial that through our lobbying we continue to                        specific to your company (including latest news and
promote a regulatory regime based on principles,                        pricing information on the trading of your
seeking to limit disproportionate legislation                           securities); educational initiatives, such as seminars
applicable to issuers that are admitted to trading on                   and practical guides; and investor-focused events
our markets, while ensuring sufficient investor                         such as capital markets days that bring companies
protection.                                                             and investors together.




Page 10                                                                                        The Main Market – the standard for excellence
Main Market brand marks




                  LISTED                         LISTED                    LISTED
                 STANDARD                        PREMIUM                  STANDARD
                      SHARES                                               DEPOSITARY RECEIPTS




 These brand marks are provided exclusively to companies listed on the Main Market. Companies may
 use the brand mark across corporate and investor relations materials to showcase their association
 with the London Stock Exchange and provide information as to their listing status.
 More information is available on the Exchange’s website:
 www.londonstockexchange.com/brandmarks




And finally…
Listing and admission to trading on the Main
Market is an efficient way for companies to access
capital to fund their growth, while simultaneously
benefiting from enhanced profile and liquidity
within a well-governed and regulated market
structure.

As an ambitious company with plans to take your
business to the next level, joining the Main Market
is an ideal way to assist you in realising your global
aspirations.




The Main Market – the standard for excellence                                                    Page 11
The role of the UK Listing Authority
                                UKLA
The role of the UK Listing Authority
The UK Listing Authority (‘UKLA’) is the name           As a consequence, when a company wishes to
used by the Financial Services Authority (‘FSA’)        make an initial public offering (‘IPO’) of its
when it acts as competent authority for listing, as     securities onto a regulated market such as the
competent authority for the purposes of the             Main Market of the London Stock Exchange, the
European Prospectus and Transparency Directives,        UKLA has two principal roles to perform: to review
and as competent authority for certain aspects of       and approve the issuer’s prospectus, and to admit
the Market Abuse Directive. These roles have a          those securities to listing once it is happy that the
statutory basis in Part VI of the Financial Services    issuer complies with all relevant eligibility criteria.
and Markets Act 2000 (‘FSMA’). Three
sourcebooks in the FSA Handbook implement the           Listing categories
relevant rules. These are:                              The term ‘listed’ is used in a number of different
                                                        contexts, but in the UK this technically means
l     Listing Rules – these rules include the           admitted to the Official List of the UKLA. The
      eligibility requirements for admission to the     UKLA has created a number of different listing
      Official List (or ‘listing’) and the continuing   categories which determine the eligibility criteria
      obligations that apply thereafter. They come      and continuing obligations that apply to the issuer
      partly from the European Consolidated             and its securities.
      Admissions and Reporting Directive, but also
      include a significant body of rules that are      The UKLA introduced the listing categories to help
      ‘super-equivalent’ or additional to the           clarify that listing refers to admission to the
      European minimum requirements. These              Official List of the UKLA, and does not relate to
      additional requirements include substantive       the market to which a security is admitted to
      eligibility requirements such as the need for a   trading. Listing categories are also intended to
      three-year track record, the class test and       clarify the regulatory standards that apply to
      related party regimes, and the requirement        different types of listing. A Standard Listing
      for a sponsor in relation to a Premium Listing.   requires compliance only with EU minimum
l     Prospectus Rules – these rules stem               standards, whilst a Premium Listing also requires
      primarily from the enactment of the European      compliance with the more stringent super-
      Prospectus Directive and detail the               equivalent standards. Note that only equity shares
      circumstances when a prospectus is required       may be admitted to a Premium Listing; issuers of
      and the disclosures a prospectus should           other securities may only seek a Standard Listing
      include.                                          for their securities. A table showing the key
l     Disclosure and Transparency Rules (‘DTRs’)        differences between Premium and Standard
      – these rules govern the periodic and ad hoc      Listings can be found on page 18.
      disclosure of information by listed companies.
      Periodic information includes interim and         Eligibility
      annual accounts, and ad hoc disclosures,          An issuer will generally select its preferred market
      including major shareholding notifications and    and listing category in consultation with its
      details of significant developments that might    advisers prior to engagement with the UKLA. For
      affect the price of the securities. These rules   issuers requesting a Premium Listing of their
      originate from the Transparency Directive and     equity shares, contact with the UKLA will be
      part of the Market Abuse Directive, and also      undertaken by the issuer’s appointed sponsor firm.
      from the 4th/7th Company Law Directives.          The role of a sponsor is to guide the issuer on the
                                                        application of the Listing Rules and the Prospectus



Page 14                                                                                       The role of the UKLA
Listing
      segment                        Premium                                             Standard

        Listing         Equity        Equity       Equity       Shares        GDRs           Debt &       Securitised     Misc.
       category         shares        shares       shares                                   debt-like     derivatives   securities

                                                                                              Debt
                        Commercial      Closed-       Open-       Equity                                                  Options
      Examples of       companies        ended        ended      shares*
                                                                                            securities

        types of                      investment   investment                              Asset-backed                 Subscription
                                         funds     companies    Non-equity                  securities                   warrants
      companies/                                                 shares
                                                                                            Convertible
       securities                                                                            securities

                                                                   -                        Preference
                                                                                              shares
                                                                                            (specialist
                                                                                            securities)




       Listing
         Rule            LR6           LR15        LR16         LR14          LR18          LR17           LR19          LR20
       chapter


* an investment entity will only be able to benefit from this Standard Listing category for a further class of equity shares if it
already has (and only for so long as it maintains) a Premium Listing of a class of its equity shares



Rules. This includes liaison with the UKLA on                          requirements. The UKLA suggests that such
behalf of the issuer, and to provide certain                           letters are sent in as early as possible in the IPO
declarations to the UKLA that provide comfort                          process and that they are as detailed as possible,
that the relevant rules have been complied with                        including relevant background information on the
and the issuer has established appropriate                             nature of the issuer’s business. This is because
procedures.                                                            unnecessary delay can be caused to the timetable
                                                                       where significant eligibility concerns arise late in
The UKLA maintains a list of approved sponsors                         the IPO process.
and conducts supervisory activities in order to
ensure that the list of sponsors contains only those                   Issuers seeking a Premium Listing of equity shares
firms that meet the eligibility criteria for a sponsor.                will be required to comply with the more
For issuers that are seeking a Standard Listing, the                   substantive eligibility requirements that are
UKLA has no preference as to whom the main                             imposed by the super-equivalent parts of the
point of contact should be, although it should be                      Listing Rules, in addition to those requirements in
someone that is reasonably knowledgeable about                         the Listing Rules based entirely on EU law. For
the UKLA and its processes.                                            commercial companies, these additional
                                                                       requirements include the requirement for a clean
To start the eligibility process, the UKLA generally                   three-year track record of operations, and the
expects that a letter is submitted detailing the                       requirement for a clean working capital statement
issuer’s compliance with the applicable eligibility                    for at least the next 12 months. For investment



The role of the UKLA                                                                                                                Page 15
entities, these requirements include an additional       The prospectus can be published once it has been
degree of regulation in relation to the corporate        formally approved by the UKLA. The actual timing
governance of the issuer. Overseas issuers wishing       of that approval will depend on the issuer’s choice
to comply only with the minimum standards applied        of issuance method – for example, if the issuance
by the EU Directives can apply for a Standard            involves a retail offering then approval and
Listing of either equity shares or GDRs. The UKLA        publication must occur sufficiently in advance of
has recently also extended the Standard Listing          the beginning of the offer. A prospectus relating
category to UK issuers of equity shares which            only to an introduction where no offer to the public
could previously only have had a Premium                 is made may be approved as little as 48 hours prior
(formerly ‘Primary’) Listing.                            to admission to listing.

Prospectus review and approval                           Listing Particulars
An admission of securities onto the Official List        Although no prospectus is required for the
and the Main Market of the London Stock                  admission of securities to unregulated markets
Exchange requires the production of an approved          such as the Professional Securities Market (the
prospectus. As the UKLA is the UK’s competent            ‘PSM’), the UKLA does require Listing Particulars
authority for the purposes of the Prospectus             for the admission of those securities to listing on
Directive, it typically approves prospectuses            the Official List. In these cases, the process for
produced during an IPO.                                  reviewing the document, and the content
                                                         requirements, are very similar to the requirements
Although final confirmation of an issuer’s eligibility   for a prospectus. The principal difference is that
can only be given once its prospectus has been           the financial information in a prospectus must be
approved, the UKLA will generally try to resolve         prepared in accordance with IFRS or an
any major eligibility issues prior to starting its       equivalent GAAP. In the case of Listing
review of an issuer’s prospectus. This review            Particulars where securities are to be admitted to
involves an iterative process of reviewing and           the PSM, the financial information can be
commenting on drafts of the prospectus until the         prepared in accordance with local standards.
UKLA is satisfied that all applicable rules have
been complied with. The number of drafts                 Passporting
necessary to reach this point will depend on the         An overseas issuer may also seek to passport onto
complexity of the issues and the quality of the          a UK-regulated market, using a prospectus that
submissions. By way of example, many large IPOs          has been approved by another competent
can involve the review of five or more substantive       authority. Although in these circumstances the
drafts for one reason or another.                        UKLA will rely upon the passport to satisfy the
                                                         requirement for an approved prospectus, it will still
The UKLA seeks to comply with its published              separately assess the issuer against the relevant
service standards for the document review and            eligibility requirements. As part of this process, the
approval process, and aims to provide comments           UKLA reviews the issuer’s proposed prospectus to
on an initial draft of a new applicant prospectus        help in its assessment of eligibility, so again the
within 10 working days, and comments on each             UKLA recommends that an issuer makes contact
subsequent draft within five working days. On            sufficiently early in the process, and certainly
average, the review and approval of a prospectus         before the prospectus has been approved by the
takes around 6-8 weeks for an IPO.                       home competent authority.




Page 16                                                                                       The role of the UKLA
Post-IPO interaction with the UKLA                      l   Timetables – the UKLA staff (or ‘readers’)
l    DTRs – a listed issuer must comply with the            allocated to a particular case will typically be
     DTRs on an ongoing basis, as failure to                working on a large number of transactions at
     comply with these rules may result in the              any one time. Whilst the UKLA makes every
     suspension of the listing of its securities. The       effort to accommodate tight timetables it
     UKLA has a team dedicated to monitoring                cannot deal with every issue immediately or
     issuers’ compliance with the DTRs, and to              meet unrealistic timetables. Complex issues
     providing guidance on these rules on a real-           will need time for proper consideration prior
     time basis.                                            to resolution and therefore the UKLA always
l    Prospectus requirements – if the issuer                advises that such issues should be brought to
     seeks admission of further securities of the           its attention as early as possible.
     same class it will be required to produce a        l   Helpdesks – the UKLA offers several
     prospectus, unless an exemption applies.               different helpdesks to provide guidance on
     Exemptions include, among other things, the            the Listing Rules, Prospectus Rules, and the
     issue of shares under employee share                   DTRs. This enables complex issues to be
     schemes and bonus issues. The UKLA would               discussed and agreed prior to the submission
     typically be required to approve any future            of documents, or in relation to significant
     prospectus.                                            transactions (Tel: +44 (0)20 7066 8333).
l    Significant transactions – if the issuer has a
     Premium Listing of its equity shares, it will be
     required to consider whether any significant
     transaction that it undertakes will need
     announcement or, if it is of sufficient size,
     shareholder approval. Lower size thresholds
     are applied if the transaction is being
     undertaken with a related party such as a
     director or substantial shareholder. The
     Listing Rules include rules governing the
     disclosure requirements in circulars where
     shareholder approval is sought, and also
     clarify which circulars require UKLA approval.




The role of the UKLA                                                                                  Page 17
A summary of the key differences between Premium and Standard listings

                                                Premium –                       Standard –                 Standard –
Key eligibility criteria                       Equity Shares                      Shares                Depositary Receipts

Free float                                           25%                            25%                           25%

Audited historical financial                                               Three years or such            Three years or such
                                                 Three years
information                                                                  shorter period                 shorter period

75 per cent of applicant’s
business supported by revenue-
                                                  Required                          n/a                            n/a
earning record for the three-year
period

Control over majority of the
                                                  Required                          n/a                            n/a
assets for the three-year period

Requirement for clean
                                                  Required                          n/a                            n/a
working capital statement

Sponsor                                           Required                          n/a                            n/a


Key continuing obligations

Free float                                           25%                            25%                           25%
Annual financial report                           Required                       Required                       Required

Half-yearly financial report                      Required                       Required                          n/a

Interim management statements                     Required                       Required                          n/a

EU-IFRS or equivalent                             Required                       Required                       Required

UK Corporate Governance Code                 Comply or explain                      n/a                           n/a

Model Code                                         Applies                          n/a                           n/a
                                                                         As required by relevant
Pre-emption rights                                Required                                                        n/a
                                                                              company law
Significant transaction
                                                 Rules apply                        n/a                           n/a
(‘Class tests’)

Related-party transactions                       Rules apply                        n/a                           n/a

                                               75 per cent
                                                                             No shareholder                 No shareholder
Cancellation                               shareholder approval
                                                                            approval required              approval required
                                                 required


This list is not exhaustive and should be read in conjunction with the FSA Handbook (Listing Rules, Prospectus Rules and
Disclosure & Transparency Rules).




Page 18                                                                                                       The role of the UKLA
Preparing for an IPO
John Woolland and David Seal
       UBS Investment Bank
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management
At UBS Wealth Management we                Drawing on the expertise of the UBS


                                           opportunities, blending traditional asset
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                                           suitable to the client).

                                           UBS provides brokerage services, foreign
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                                           provides advice on structuring personal
Most people who IPO a business want        and corporate assets, pensions options
to realise part of the value in cash. A    and succession planning, with full back-
higher proportion of their assets may      up at every stage of life.
now be in stocks or shares. Early wealth
management advice can help the owners      For more information about UBS Wealth
extract and maximise the value of the      Management please contact Michael
investments they have built up.            Bishop on +44-20-7568 9587.

                                           www.ubs.com/uk
Preparing for an IPO
Initial public offerings (‘IPOs’) are among the most   allowed to list on a market. Unsurprisingly, a
challenging transactions that a business can           number of the UKLA’s requirements coincide with
undertake. The decision on whether to list a           the attributes which investors are looking for in a
company’s shares on a public market is a               company. The precise regulatory requirements are
significant one; obtaining a public quote is a major   covered in the chapter ‘The legal framework for an
milestone in any company’s life. The process of        IPO’ on page 31. Areas such as a demonstrable
going public is time-consuming, but it is an           trading record and appropriately experienced
opportunity for a company to critically examine        directors clearly help to satisfy both the regulators
itself. A company, its management and its owners       and the potential shareholders. Ultimately, the
are likely to be in the public eye to a much greater   ability to meet the market’s commercial
extent than before.                                    expectations is crucial.

A company’s decision to launch an IPO must be          For management and owners, an IPO may also
based on a realistic assessment of its business, its   crystallise the need to examine their tax planning
management resources, its stage of development         and personal wealth management. This should be
and its prospects. Public ownership offers             addressed early to avoid distraction during the
significant advantages, such as access to the          final, and often hectic, few weeks of the IPO
public equity and debt markets to finance growth       process.
and strengthen a company’s financial position, as
well as the creation of an open market for a           Pre-IPO preparation
company’s shares. However, a company will face         Businesses often begin their preparations for
heightened scrutiny and greater demands on its         becoming public companies well before they launch
management.                                            the IPO process. Typically, pre-IPO preparations
                                                       take four to six months, but they can take
Planning is a key element in any IPO. In order to      considerably longer. Advance preparation is a key
avoid unnecessary delays and distraction, which        success factor that allows for a smooth and
could be costly, management should evaluate in         efficient execution process and the ability to take
detail how it will commit adequate resources to        advantage of market windows.
meet the pressing deadlines of an IPO process.
                                                       Management team
The run-up to a company seeking a listing on the       A company’s management team will need to
Main Market can be broadly divided into two            explain the business, its strategy and prospects to
phases – pre-IPO preparation and the IPO process       investors, and demonstrate knowledge of the
itself. Pre-IPO preparation includes the critical      sector, as well as its challenges, in order to gain
review of a company’s business plan and growth         the support and confidence of the market. The
prospects, assessing the management team,              directors of a company will be accountable to its
appointing an appropriate board, tightening            new and existing shareholders for the performance
internal controls, improving operational efficiency    of the business when it is a public company.
and resolving issues that may adversely affect the     Therefore, as a company prepares for its IPO it
listing early on.                                      may need to ensure that its management has
                                                       sufficient depth and breadth.
The United Kingdom Listing Authority’s (‘UKLA’)
Listing Rules set the specific regulatory              Business plan
requirements that a company has to meet to be          For the purposes of an IPO, a company needs a



Preparing for an IPO                                                                                  Page 21
comprehensive business plan that sets out its               existing shareholders (a primary offering)
products, markets, competitive environment,            l    existing shareholders selling their shares to
strategy, capabilities and growth objectives.               new or other existing shareholders, ie no
Companies engaging in successful IPOs tend to               additional capital is raised for the business (a
have a clearly defined vision for the future                secondary offering); or
performance of the business that can be                l    a combination of both.
articulated credibly, clearly and quantifiably.
                                                       If existing shareholders intend to sell in the IPO, it
Companies that are in mature or shrinking              is helpful to know the likely quantum early so that
industries, operate within small markets, or           the IPO can be planned accordingly.
provide a narrow range of products to a small and
highly specialised customer base may be                Use of proceeds
unsuitable for an IPO.                                 If a company is raising new capital, the use of
                                                       proceeds should be clearly articulated and in line
Financial performance                                  with its strategy. In many cases, the proceeds will
A company should expect to show investors a            be used to either pay down debt, fund capital
consistent pattern of top- and bottom-line growth      investment or to provide working capital for
and a sound balance sheet post-IPO. For a company      expansion.
seeking a Premium Listing, its financial statements
need to adhere to International Financial Reporting    In determining the quantum of new capital, a
Standards (‘IFRS’). Further technical requirements     company needs to consider its future capital
of the financial information required to be included   structure and its ability to pay dividends at an
in a prospectus are covered in the chapter             appropriate level.
‘Accounting requirements and advice through the
IPO process’ on page 43.                               Financial controls
                                                       The market expects companies to have proper
Growth prospects                                       financial controls in place. In addition, the UKLA
Before investing in a company, most investors          requires the sponsor to provide written
want to feel confident about its future growth         confirmation of the adequacy of a company’s
prospects. A company should develop a financial        financial controls. Companies contemplating a
model that quantifies its business plan and            listing will therefore need to ensure that they have
expected growth. The sponsor (see page 26) may         systems in place to ensure a flow of accurate,
work closely with management and external              timely information.
consultants/experts to develop this model and will
conduct due diligence on the assumptions behind        Board
the model and stress-test the projections.             A public company needs to satisfy corporate
                                                       governance requirements. The principles are set
Raising funds?                                         out in the UK Corporate Governance Code (the
The majority of listings take place with a             ’Code’) and a company is required to comply with
simultaneous share offering to investors. This can     the Code, or explain why it has not, in its
take the form of:                                      prospectus. It is typically necessary to appoint new
                                                       members to the board who are independent and to
l     raising additional capital for the business by   form new committees (eg audit and remuneration).
      issuing new shares in a company to new and       Identifying suitable candidates can take a



Page 22                                                                                      Preparing for an IPO
significant amount of time. Potential directors         an IPO is an opportunity to realise or transfer part
often want to be involved in the IPO process at an      of their wealth. Early planning of their personal tax
early stage. The sponsor frequently assists in the      and financial affairs is advisable to avoid delay or
recruitment and assessment of potential board           difficulty in the final stages of an IPO.
members for a company seeking a listing.
                                                        Controlling shareholders
Group reorganisation                                    Potential investors may be influenced, negatively
The reorganisation steps undertaken in preparation      or positively, by the presence of a controlling
for an IPO will vary, depending on the existing and     shareholder. A company should assess what will
intended group structure. One of the key steps is       happen with such shareholders post an IPO, ie
determining the jurisdiction of incorporation of the    whether they will sell down some or all of their
listing entity. At IPO it is essential to ensure that   holdings, continue to have board representation or
the group holds all assets, intellectual property and   maintain veto rights on certain company decisions.
contractual rights necessary to carry on its            In most situations, any special rights will be
business operations. Part of the group                  unwound and, where appropriate, a relationship
reorganisation may involve their transfer where         agreement may be entered into as part of the IPO
they are currently held by related parties outside      process to avoid potential future conflicts of
of the group.                                           interest.

Change may be necessary to optimise a group’s           Related-party transactions
tax position, or to remove businesses or assets         Any internal transactions, compensation
that are not part of the group to be floated. For       arrangements and relationships involving
example, company-owned horses, boats and so on          management or the board that might be
are unlikely to be appropriate for a quoted             appropriate for a private company but improper for
company.                                                a public company must be eliminated. A company
                                                        should therefore consider whether any outside
Determine employee and management                       affiliations will be negatively perceived by the
compensation and incentive plans                        market.
As part of the IPO process, many companies
review the amount of equity owned by their top          Investor relations (‘IR’)
executives and employees. Additional equity             IR is the term used to describe the ongoing activity
options or other incentives at the IPO may be           of companies communicating with the investment
granted to increase management and employee             community. While the communication that public
ownership and to align incentives from the IPO          companies undertake is a mix of regulatory and
with a company’s new investors. Remuneration            voluntary activities, IR is essentially the part of
consultants can advise on the structure of any          public life that sees companies interacting with
schemes, as well as trends in the appropriate           existing shareholders, potential investors, research
industry. The recommendations should be                 analysts and journalists. Larger companies
reviewed by the sponsor and bookrunner(s) to            frequently create a separate IR function to meet
ensure that the awards are in line with market          the demands for information and to assist in all
expectations.                                           communications with the market. Please refer to
                                                        the chapter ‘Managing the company’s profile’ on
Wealth management and financial planning                page 69 for more detail on this topic.
For many managers and owners of a business,



Preparing for an IPO                                                                                   Page 23
IPO timetable
                                                                         Private execution phase

                                      Week         1   2       3          4        5            6             7

          Process
          Execution kick-off meeting               ⧫
          Weekly meeting/conference calls                  ⧫         ⧫        ⧫           ⧫            ⧫             ⧫
          Due diligence
          Long form report

          Preparation of audited numbers

          Valuation and capital structure
          Forecasts finalised                                                             ⧫
          Working capital report
          Valuation discussion
          Capital structure discussions
          Agree offer size
          Documentation
          Draft prospectus
          Prospectus filed with UKLA                                                                        ⧫
          UKLA review prospectus
          Publish pathfinder prospectus
          Publish final prospectus
          Preparation of placing agreement
          Auditors’ comfort letters
          Marketing and roadshows
          PR process
          Analysts pres’n prepared and delivered
          Research prepared and reviewed
          Prepare and rehearse roadshow
          Announce intention to float
          Publish research
          Pre-marketing
          Price range set
          Roadshow
          Bookbuilding
          Pricing/allocation
          Settlement and closing
          Stabilisation
                                          Week     1   2       3          4        5            6             7

                                                                   Active IPO execution

Page 24                                                                                       Preparing for an IPO
Public execution phase

8            9         10       11       12        13       14       15       16       17




      ⧫            ⧫        ⧫        ⧫         ⧫        ⧫        ⧫        ⧫




                                                             ⧫
                                                                                   ⧫




 ⧫


                                         ⧫
                                         ⧫

                                                            ⧫


                                                                                   ⧫
                                                                                        ⧫
                                                                                       +30 days
8            9         10       11       12        13       14       15       16       17

                                         Active IPO execution

Preparing for an IPO                                                                          Page 25
IPO process

                                           Private phase                                                        Public phase

                Preparation            Preliminary             Analyst                Investor                Bookbuilding          Aftermarket
                of the IPO             valuation               presentation           education


                •    Appoint all       •     Set initial       •   Preparations at    •    Announcement       • Management          •     Admission
                     advisers                valuation range       advanced stage          of intention to      roadshow
                                                                                           float (’AITF’)                           •     Stabilisation
                •    Kick-off meeting/ •     Existing          •   Due diligence                              • One-on-one
                     weekly meetings         shareholder views     substantially      •    Publication of       meetings            •     Research
                                             on price,             complete                research
                •    Due diligence           size, structure                                                  • Analyse demand      •     Investor relations
                                                               •   Analyst briefing   •    Target
                •    Prepare                                                                key investors                           •     Continuing
                     prospectus and                                                                                                       obligations
                     other legal                                                      •    Monitor market
                     documents
                                                                                      •    Analyse feedback
                •    Develop
                     investment case                                                  •    Refine size,
                                                                                           valuation
                •    Corporate
                     housekeeping


                Ensure basic               Decide to proceed   Decide to proceed      Decide to launch        Price, sign placing
                preparedness of            with analyst        with pre-marketing     (size, price range      agreement and             Life as a Plc
                company for the IPO        presentation                               decision)               allocate




                                                                         Key objectives


                                                       High-quality                       Stable, rising                     Liquid trading
                    IPO price maximised
                                                       shareholder base                   aftermarket                        and quality
                                                                                                                             research coverage



The IPO Process                                                                       extended period. Since acting as a sponsor requires
The IPO process involves both a private and public                                    a high degree of commitment, the appointment
phase (see ‘IPO Process’ chart above).                                                process is often ‘two-way’. Hence, the sponsor will
                                                                                      also want fully to understand a company’s business
Private phase                                                                         before agreeing to take on the listing.

Select the sponsor                                                                    The sponsor has responsibilities both to the
A company seeking a listing is required to appoint a                                  company and to the UKLA. For example, the
sponsor. The sponsor leads a company’s team of                                        sponsor is required to submit an eligibility letter to
professional advisers and coordinates their roles to                                  the UKLA setting out how the company satisfies a
ensure a company successfully completes the listing                                   number of the Listing Rules. The sponsor is also
process. A full list of approved sponsors and their                                   obliged to consider whether “the admission of the
contact details is available on the Financial Services                                equity shares would be detrimental to investors’
Authority (‘FSA’) website: www.fsa.gov.uk                                             interests”.

Often, companies approach the appointment of                                          Appointment of other professional advisers
advisers by holding ‘beauty parades’ with a series                                    In addition to the sponsor, a company needs to
of sponsors, asking each about their expertise,                                       assemble a number of other advisers to guide it
experience and fees, and getting a feeling for what                                   through the process. This includes the
it would be like to work closely with them over an                                    bookrunner(s), lawyers (one firm advising the



Page 26                                                                                                                                                    Preparing for an IPO
company and another firm to advise the                  sessions will take place on various sections of the
sponsor/bookrunner(s)), accountants, financial          document. From a marketing perspective, the
public relations advisers, remuneration                 prospectus outlines a company’s strengths,
consultants, registrars and financial printers.         strategy and market opportunity. The precise areas
Experts in valuations or sector consultants may         that must be covered in a prospectus, such as the
also be appointed.                                      inclusion of risks relating to a company, are
                                                        covered in the chapter ‘The legal framework for an
IPO timetable                                           IPO’ on page 31.
See ‘IPO timetable’ chart on pages 24 and 25.
                                                        The sponsor is responsible for submitting drafts of
An IPO can generally be completed within 15 to 20       the prospectus to the UKLA. The UKLA is allowed
weeks. The exact timetable will vary depending on       10 business days after the first submission to
market conditions, the scope and complexity of the      respond to the sponsor with a comment sheet. The
deal and a range of other factors.                      company and its advisers will then revise the
                                                        prospectus so that the sponsor can submit an
Kick-off meeting                                        updated draft with the UKLA for a further review.
A kick-off meeting is usually held in person and        For the second and subsequent drafts, the UKLA
involves discussions to make sure that the working      responds via its comment sheet within five business
group fully understands the structure of the            days. As every transaction is unique, it is impossible
transaction, the process, timetable and all other       to predict exactly how long this process will take.
relevant issues. The sponsor will usually provide a     However, as a rule, the timeframe is approximately
detailed organisation book that goes through all        six to eight weeks from initial submission of the
these issues in detail.                                 prospectus to the UKLA (approximately three to
                                                        four submissions) to preliminary approval ahead of
Weekly meetings                                         launching the transaction, often with a Pathfinder
In order to ensure that the process remains on          prospectus (see page 29).
track, the sponsor is likely to organise weekly
meetings/conference calls. These meetings give          Due diligence
an opportunity for all parties to be kept fully up to   The overall purpose of due diligence is to ensure
date on the process and for any key issues to be        the accuracy, truthfulness and completeness of a
raised.                                                 company’s prospectus, and to understand any
                                                        issues associated with the company. While each
Prospectus – UKLA process                               professional adviser performs a different role in
Before a company can be listed, the sponsor must        this process, the sponsor/bookrunner(s) will focus
get a company’s prospectus approved by the              on the diligence of a company’s operations,
UKLA. Although the prospectus is a legal                management, financial prospects, historical
document, it is also a marketing tool to help to sell   performance, competitive position and business
shares to potential investors. A company’s lawyers      strategy. The advisers will also look closely at
usually take the primary responsibility for drafting    factors such as a company’s suppliers, customers,
the prospectus although the                             creditors and anything else that might have a
sponsor/bookrunner(s) assist a company in               bearing on the offering or viability of a company as
crafting the appropriate marketing story. The           a public company and on the accuracy and
drafting of the prospectus takes several weeks and      completeness of the prospectus.
will involve all advisers. A number of drafting



Preparing for an IPO                                                                                    Page 27
Due diligence comprises many interrelated              l    litigation
processes. Business due diligence is conducted         l    compliance with laws and regulations
mainly by the sponsor and bookrunner(s) and is         l    title to principal assets
designed to verify a company’s business strategy       l    corporate structure
and potential for future growth. As part of the        l    debt covenants
information and fact-gathering process, the            l    environmental issues
sponsor/bookrunner(s) may conduct onsite               l    intellectual property.
inspections, particularly for manufacturing and
property-intensive businesses. They may also           Legal restructuring, documentation and
interview company officials, suppliers and             agreements
customers to understand fully every aspect of a        During this stage, a company’s management,
company’s business and its financial statements.       sponsor and lawyers work together to draft the
The knowledge obtained will later help the             necessary legal documentation and implement any
sponsor/bookrunner(s) and management to craft a        required corporate restructuring. The collective
strong, consistent message that can be used            purpose of these documents is to assure investors
during the marketing process.                          and regulators that the IPO has been objectively
                                                       vetted for gaps, irregularities, misleading
Financial due diligence is geared toward confirming    statements and other potential problems. The
a company’s historical financial results and           documents include:
understanding its operational and financial
prospects. Key areas of focus include:                 l    the placing agreement (if funds are being
                                                            raised)
l     audited and interim financial statements         l    comfort letters
l     capital structure                                l    legal opinions
l     breakdown of historical financials by business   l    lock-up agreements.
l     detailed review of budgets
l     meetings with auditors                           Continue to prepare a company to become a
l     budget versus actual financial statements        public company
l     accounting policies and auditor management       The sponsor/bookrunner(s) will assist a company
      letters                                          on a number of matters critical to its
l     use of proceeds                                  transformation into a public entity. These include:
l     financial control systems
l     working capital requirements                     l    discussion of valuation
l     debt covenants.                                  l    development of investment case
                                                       l    the composition of the board and its
The financial due diligence workstreams are                 committees
covered in more detail in the chapter: ‘Accounting     l    internal controls
requirements and advice through the IPO process’       l    prevailing market conditions.
on page 43.
                                                       Marketing strategy
Legal due diligence is conducted by the solicitors     The bookrunner(s) and sponsor will set up a
and is the process of verifying a company’s legal      comprehensive marketing plan to target specific
records, material contracts and litigation. Key        investors.
areas of focus include:



Page 28                                                                                     Preparing for an IPO
Analyst presentation
It is common practice for senior management to          Considerations for overseas companies
meet with the research analysts employed by the         For inclusion in the FTSE UK Index Series, it is
bookrunner(s) before the IPO and for such               important for overseas companies to note that:
analysts to publish pre-deal research on a
company before the start of the roadshow. To            l    a company not incorporated in the UK will be
prepare fully for the presentation, several                  required to publicly acknowledge adherence
meetings and rehearsals with senior management               to the principles of the UK Corporate
are usually required. Material information must be           Governance Code, pre-emption rights and the
included in the prospectus, but considerable                 UK Takeover Code, as far as is practical; and
additional information will be provided to the          l    a company not incorporated in the UK must
analysts to ensure a full understanding of a                 have a free float of not less than 50 per cent.
company’s business and sector.
                                                        Details in relation to the FTSE UK Index Series
Public phase                                            are covered in the chapter: ’London: a unique
The main components of the marketing process            investment opportunity’ on page 87.
are outlined below and explained at greater length
in the chapter: ‘Generating and capturing investor      investors using the research they have written.
demand during an IPO’ on page 57.                       This takes place on larger IPOs and is in advance
                                                        of the management roadshow.
Announcement of Intention to Float (‘AITF’)
The first time that a company provides specific         Management roadshow presentation
confirmation of its IPO plans is in a public            The management roadshow is a series of
announcement known as the AITF. At this stage           meetings with potential investors. It typically
the marketing process begins in earnest, often          includes a formal presentation by the CEO and
with publication of research by analysts connected      CFO outlining the company’s business
to the bookrunner(s). Larger companies are likely       operations, financial results, performance,
to have a carefully developed media PR campaign         markets, products and services. As with the
to promote knowledge of the business and                analyst presentation, the role of the
management to the media.                                sponsor/bookrunner(s) in this workstream
                                                        includes assisting a company in the preparation
Pathfinder prospectus                                   of the presentation and organising rehearsals.
At this stage in the process, a draft prospectus
(also referred to as a Pathfinder prospectus) is        Completion and pricing meeting
often made available to prospective investors. This     Following the management roadshow and the
document is an almost final version of the              pricing of the IPO, a completion meeting takes
prospectus. Apart from details of the precise size      place where all relevant documents and paperwork
of the IPO and the subscription price of the new        are reviewed in their final form by both the
shares to be offered (which are unlikely to be          directors and their advisers. The exchange of new
finalised at this stage), it should include all other   shares for funds typically occurs three business
relevant details.                                       days after pricing. During this three-day period,
                                                        the shares may trade on a ‘when issued’ basis,
Investor education                                      meaning that the bargains are not settled until the
Investor education is the process whereby the           listing becomes effective.
analyst(s) referred to above market the story to



Preparing for an IPO                                                                                  Page 29
Impact Day                                               companies and certain financial companies. In
This is typically the day after the completion           some cases, expert reports will be required (eg to
meeting and is the day on which the availability of      report on oil and gas reserves).
the prospectus is advertised and the listing is
officially announced to the market.                      Occasionally, companies may be able to IPO
                                                         when they do not meet the three-year rule on
UKLA final approval                                      financial statements, such as when they are
The prospectus must be submitted in final form,          seeking a Standard Listing. The requirements for
which will include the relevant pricing and size         listing should be discussed in advance with both
information, to the UKLA for final approval.             the sponsor and the London Stock Exchange or
                                                         the UKLA.
The UKLA also requires any supporting
documents, including directors’ service contracts,       Summary
audited accounts and all reports referred to in the      When contemplating an IPO, a company’s
prospectus, to be delivered on the date of               management and its owners should not
approval. The UKLA only approves the prospectus          underestimate the significant time, resources and
on the day it is dated and published.                    planning required in listing a company on the Main
                                                         Market.
Applications for listing and trading
At least 48 hours before admission, the formal           There are two distinct stages: pre-IPO preparation
application for a listing is submitted to the UKLA.      and the IPO process itself. It is imperative for the
At the same time, a formal application for               success of an IPO that a company undertakes
admission to trading is submitted to the Exchange.       sufficient pre-IPO preparation to ensure it is
                                                         suitable to become a public company.
Admission
This is the point at which a company’s shares are        To assist in the planning process, a sponsor, which
‘admitted’ to listing and the shares are traded          is usually an investment bank, should be
publicly on the Main Market. The listing is officially   appointed. A sponsor is able to advise a company
granted by the UKLA in conjunction with                  through its pre-IPO preparation and will, during
admission to trading being granted by the London         the IPO process, lead a company’s team of
Stock Exchange.                                          professional advisers and coordinate their roles to
                                                         ensure a smooth listing process.
Specialist companies
Specific rules apply to a variety of businesses
including investment companies and resource




Page 30                                                                                      Preparing for an IPO
The legal framework for antitle
                 Section IPO
          Simon Witty and David Cotton
     Freshfields Bruckhaus Deringer LLP
An IPO is just the beginning.


In 2009, we helped our clients complete 14 initial public offerings
(IPOs) globally, raising in excess of $15bn. We also completed
58 further issues, raising in excess of $62bn.

We’re proud of those statistics, but they’re only a part of the story.
We cover every kind of mandate and, because we work
hard to maintain long-standing client relationships, we get to
work with clients through the good times and the challenging.
Freshfields Bruckhaus Deringer currently acts for over a third of the
FTSE 100 and those clients know that, when the going gets really
tough, we are the law firm they can turn to for business-focused
advice on the most complex challenges.

With over 2,500 lawyers in 27 offices, we are able to offer our clients
the best legal advice for their business – wherever they need it,
whatever the jurisdiction and through every stage of development.



If you would like more information please contact any of
sarah.murphy@freshfields.com, stephen.revell@freshfields.com or
simon.witty@freshfields.com.




                    www.freshfields.com



           Freshfields Bruckhaus Deringer LLP is proud to be the official legal services
           provider to the London 2012 Olympic and Paralympic Games.
The legal framework for an IPO

This chapter provides an insight into the following    (the ‘Official List’), and then for the Exchange to
areas:                                                 admit those shares to trading on the Main Market.

l     regulations governing the Main Market and        In order to obtain admission to the Official List, a
      an overview of the relevant rulebooks            company must meet the requirements of the
l     eligibility criteria for companies seeking       Listing Rules and have published, or passported
      Premium and Standard Listings                    into the UK, an approved prospectus. The
l     contents requirements for the prospectus         requirements of the Listing Rules will vary
l     considerations for companies located outside     according to the type of listing being sought – a
      the UK                                           Premium Listing or a Standard Listing. In order to
l     continuing obligations.                          be admitted to trading on the Main Market, in
                                                       addition to obtaining admission to the Official List,
The legal and regulatory basis of                      a company must comply with the Exchange’s own
the Main Market                                        regulations as laid out in its Admission and
The Main Market of the London Stock Exchange           Disclosure Standards (‘A&DS’).
(the ‘Exchange’) is governed by EU law, UK Acts
of Parliament, regulations drawn up by the             Eligibility for joining the
Financial Services Authority (‘FSA’) and the           Official List/Main Market
Exchange’s rules.                                      For shares to be admitted to the Official List and
                                                       to trading on the Main Market, a company and the
EU law, through various directives and regulations,    shares it issues must satisfy the relevant Official
provides the minimum standards (applicable EU-         List and the Exchange’s eligibility requirements. A
wide) that apply to the Main Market. The UK has,       company also needs to bear in mind, and ensure
where necessary, implemented these directives          that it is able to comply with, the continuing
and regulations through the Financial Services and     obligations to which it will be subject following
Markets Act 2000 (‘FSMA’) and through the              listing and admission. These are described on
Listing Rules, the Prospectus Rules and the            page 39 and following.
Disclosure and Transparency Rules. Among other
things, FSMA gives statutory powers in relation to     UKLA eligibility requirements
listings and listed companies to the FSA, which        The UKLA eligibility requirements are found in the
also acts as the UK Listing Authority (‘UKLA’).        Listing Rules. There are requirements that apply to
The UKLA is also the UK’s ‘competent authority’        all listings, as well as additional requirements that
for the purposes of EU legislation. Also relevant to   apply only to Premium Listings. One such
interpreting and applying the relevant EU and UK       requirement that applies to companies seeking a
legislation are guidance published by the              Premium Listing is that they must appoint a
Committee of European Securities Regulators            ‘sponsor’, which will generally be an investment
(‘CESR’), materials published by the FSA/UKLA          bank, to advise them on the Listing Rules and
(eg LIST!) and the UK Corporate Governance             Prospectus Rules and to give confirmations as to
Code (formerly the ‘Combined Code’), which is          their compliance with those rules and certain other
published by the Financial Reporting Council.          matters to the UKLA. Although a sponsor is
                                                       required to provide advice to the company, its
Access to the Main Market is a two-stage process:      primary responsibilities and obligations are owed
first it is necessary for the UKLA to admit a          to the UKLA. The Listing Rules contain provisions
company’s shares to the official list of the FSA       as to the independence of the sponsor and



The legal framework for an IPO                                                                        Page 33
identifying and managing conflicts of interest            ‘Free-float’ requirement
between its relationship with the company and its         In order to obtain a Premium or Standard Listing,
role as sponsor (it is, for example, customary for a      at least 25 per cent of the entire class of shares
sponsor also to be a bookrunner or underwriter in         must, by the time of their admission to listing, be
an offering). See the chapter ‘Preparing for an           held by ‘the public’ in one or more EEA states. The
IPO’ on page 19 for more detail on the role of the        amount of share capital held by the public is also
sponsor and the chapter ‘Generating and capturing         known as the ‘free-float’. Generally speaking,
investor demand during an IPO’on page 57 for              shares are deemed held by the public unless they
more information on the role of the bookrunner(s).        are held by one or more of the following:
                                                          (i) directors of the company or group members;
Eligibility requirements that apply to both               (ii) persons connected with directors of the
Standard and Premium Listings                             company or group members; (iii) trustees of any
                                                          group employee share scheme or pension fund; (iv)
Chapter 2 Listing Rules requirements                      a person who has the right to nominate a director;
Chapter 2 of the Listing Rules contains basic             and/or (v) persons who individually or acting in
requirements that, subject to some modifications,         concert have a 5 per cent or greater interest in the
apply to listings of all types of securities.             share capital.

The first set of requirements relates to legal matters    This rule is to ensure that there are sufficient
and these require that the company is duly                smaller and non company-related shareholders for
incorporated, validly existing and operating in           the market in the shares to operate properly – that
conformity with its constitution and that its shares      is, for there to be sufficient liquidity in the shares.
comply with the laws of the company’s place of            Given this, the UKLA does sometimes allow a
incorporation, are duly authorised and have all           smaller free-float than 25 per cent – for instance,
necessary statutory and other consents. The shares        where there are shares held outside the EEA that
must also be admitted to trading on a recognised          would be capable of being traded, or where the
investment exchange, such as the London Stock             company’s market capitalisation is so large that a
Exchange (in practice, the listing and admission to       smaller percentage might still allow for a
trading will take place simultaneously), be freely        sufficiently liquid market in the stock.
transferable, fully paid and free from any liens or
restrictions on the right of transfer (save for failure   This rule is of particular interest in an IPO where
to comply with a statutory notice requiring               the existing owners intend to maintain a
information about interests in shares). Neither usual     substantial majority stake following the listing, as
selling restrictions imposed as part of an offering       it will limit the number of shares they can retain
nor a contractual lock-up arrangement would be            post-IPO, especially if there is also a ‘strategic’
considered a bar on transferability for these             investor with more than 5 per cent.
purposes. In addition, all the shares of the same
class as the listed shares must be listed and the         Eligibility requirements for a Premium Listing
shares must have a minimum market capitalisation          The eligibility requirements for a Premium Listing
of £700,000. Finally, a prospectus relating to the        are found in Chapter 6 of the Listing Rules (‘LR6’).
shares must be approved by the FSA (or by another         As indicated above, these go beyond the basic
EEA state competent authority and passported into         requirements of the EU legislation.
the UK) and published.




Page 34                                                                                The legal framework for an IPO
Audited historical financial information                after IPO, it is customary to put in place a
A company seeking a Premium Listing must                relationship agreement between those
generally have published or filed accounts for at       shareholders and the company to assist in
least the last three financial years, audited without   demonstrating its operational independence.
modification (which will generally mean without
qualification), and the most recent must be for a       The requirements relating to the nature and
period ended not more than six months prior to the      duration of the company’s business activities are
date of the prospectus. This requirement will often     intended to enable investors to make a reasonable
drive the IPO timetable and will necessitate the        assessment of the future prospects of the
preparation of interim audited accounts where the       company’s business. Accordingly, an issuer may
existing annual accounts are not sufficiently recent.   not satisfy these provisions if its strategy, business
                                                        or financial performance in the future is expected
In addition to the above requirements, the auditors     to be significantly different from that in its three-
must be independent of the company and the              year track record.
company must obtain written confirmation from
them that they comply with the relevant                 Working capital
accounting and auditing independence guidelines.        A company seeking a Premium Listing is required to
                                                        satisfy the FSA that it has sufficient working capital
75 per cent of the business being supported by          for at least the next 12 months. On a practical level,
revenue-earning record, control of assets and           this is generally satisfied by the working capital
independence                                            statement to this effect included in the prospectus
At least 75 per cent of the business of a company       and the sponsor’s declaration to the FSA. By
seeking a Premium Listing must generally be             contrast, an issuer seeking a Standard Listing need
supported by a revenue-earning record covering the      not have sufficient working capital for the next 12
period for which accounts are required under LR6        months, although if not it would need to explain in
– namely, at least three years. In practical terms,     its prospectus how it intends to procure such
this means that a company that has made major           capital. To support the working capital statement
acquisitions (amounting to 25 per cent or more of       and, where applicable, the related declaration, the
its business) over the financial track record period    company and its accountants will prepare a working
must include financial information for these            capital report. The sponsor will review this report
businesses both before and after their acquisition.     and conduct other related due diligence.

The form this information will take will be             Warrants or options to subscribe
determined in accordance with the rules relating to     The total of all issued warrants and options to
‘complex financial histories’ (rules contained,         subscribe for equity share capital of the company
amongst other places, in Regulation 211/2007,           must not exceed 20 per cent of its issued share
which amended the Prospectus Regulation                 capital.
809/2004 EC (the ‘EU PD Regulation’)).
                                                        Mineral companies and scientific
A company must also have controlled the majority        research companies
of its assets for at least the three-year period for    Mineral companies and scientific research
which accounts are required and be carrying on an       companies are subject to additional eligibility
independent business as its main activity. Where        requirements, although they are not required to have
shareholders continue to own a substantial stake        a three-year, revenue-earning, audited track record.



The legal framework for an IPO                                                                          Page 35
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Guidetolisting

  • 1. A guide to listing on the London Stock Exchange Published by White Page Ltd in association with the London Stock Exchange, with contributions from:
  • 2. Publishing editor: Nigel Page A guide to listing on the A guide to listing on the London Stock Exchange London Stock Exchange Publisher: Tim Dempsey is published by: © 2010 London Stock Exchange plc and White Page Ltd Design: London Stock Exchange plc White Page Ltd, 17 Bolton Street London W1J 8BH Copyright in individual chapters rests with the Printing and binding: Argent Litho Ltd United Kingdom authors. No photocopying: copyright licences Phone: + 44 20 7408 0268 do not apply. Fax: + 44 20 7408 0168 Email: mail@whitepage.co.uk This guide is written as a general guide only. It Web: www.whitepage.co.uk should not be relied upon as a substitute for specific legal or financial advice. Professional advice should always be sought before taking white page any action based on the information provided. Every effort has been made to ensure that the First published: November 2010 information in this guide is correct at the time of ISBN: 978-0-9565842-1-2 publication. The views expressed in the articles contained in this guide are those of the authors. London Stock Exchange, AIM and the coat of arms device are registered trademarks of London Stock Exchange plc. The publishers and authors stress that this publication does not purport to provide investment advice, nor do they bear the responsibility for any errors or omissions contained herein.
  • 3. A guide to listing on the London Stock Exchange Contents 3 Foreword London Stock Exchange 5 The Main Market – the standard for excellence London Stock Exchange 13 The role of the UKLA The United Kingdom Listing Authority 19 Preparing for an IPO UBS Investment Bank 31 The legal framework for an IPO Freshfields Bruckhaus Deringer LLP 43 Accounting requirements and advice through the IPO process Ernst & Young LLP 57 Generating and capturing investor demand during an IPO UBS Investment Bank 69 Managing the company’s profile Fishburn Hedges 81 The role of the registrar in an IPO Capita Registrars 87 London: a unique investment opportunity FTSE Group 91 Preparing to list depositary receipts Cleary Gottlieb Steen & Hamilton LLP 105 Establishing a depositary receipt programme J.P. Morgan 116 Useful contacts
  • 4. A guide to listing on the London Stock Exchange Foreword By Tracey Pierce, Director of Equity Primary Markets, London Stock Exchange With roots stretching back to the coffee houses of 17th century London, the London Stock Exchange is built on a long history of integrity, expertise and market knowledge. It has become one of the world’s largest and most international stock exchanges, playing a pivotal role in the development of global capital markets. We offer the widest choice of routes to market, which are available to both UK and international companies, and today we have close to 3,000 companies from over 70 countries listed and trading on our markets. In challenging market conditions, the London markets have proved their value by providing companies with access to capital when other funding channels have not been available. At the Exchange, we strive to build on this success by working with market regulators and the wider financial community to ensure that our markets are well-regulated, transparent, liquid and neutral. This success is underpinned by the dedicated community of advisers and investors that continues to support the companies on our markets. We understand that joining a public market is one of the most significant decisions a business will ever take; the sheer range of topics that need to be considered building up to IPO can seem like a daunting task. With this in mind, this guide has been developed with input from some of the key advisers experienced in bringing companies to our Main Market and our Professional Securities Market, providing you with a practical outline of the listing process, as well as an insight into life as a public company. I hope you find this publication useful and wish you every success, both in bringing your company to market and as a publicly-traded company. A guide to listing on the London Stock Exchange Page 3
  • 5. The Main Market – the standard for excellence London Stock Exchange
  • 6. QUOTED Whatever your company’s size or sector, we can put you at the heart of one of the world’s most sophisticated financial communities. The Main Market is home to approximately 1,400 companies from over 60 countries, including some of the world’s most successful and dynamic organisations. So far this year £20.8 billion has been raised on the London Stock Exchange, of which £17.9 billion has been raised on the Main Market. Here at the London Stock Exchange we help companies to access the deepest pool of international capital. Premium Listed companies on the Main Market meet the highest listing standards helping to raise their corporate profile and increase their exposure to investors. Learn more about the Main Market and why leading companies choose to list on the London Stock Exchange – www.londonstockexchange.com/mainmarket Copyright November 2010 London Stock Exchange plc London Stock Exchange, the coat of arms device and AIM are registered trademarks of the London Stock Exchange plc. London Stock Exchange statistics as at end September 2010
  • 7. The Main Market – the standard for excellence Established in 1698, the London Stock Exchange’s Why join a public market…? (the ‘Exchange’) Main Market has long been home Joining a public market – the Main Market or AIM to some of the UK’s, and indeed the world’s, (our market for smaller, growing companies) – is a largest and best-known companies. There are over way to grow and enhance your business. When 1,400 companies on the Main Market with a considering the available financing options, the combined market capitalisation of £3.7 trillion. following factors are frequently cited as the key Companies of all types, nationalities and sizes benefits of admission to a public market: together represent some 40 sectors. l providing access to capital for growth, As well as sectoral and geographical diversity, the enabling companies to raise finance for Main Market accommodates the admission to further development, both at the time of trading of companies with a Premium Listing or a admission and through further capital Standard Listing. The FSA’s listing categories are raisings described in detail in the chapter ‘The role of the l creating a market for the company’s shares, UK Listing Authority’ on page 13. broadening the shareholder base l placing an objective market value on the A listing on the Main Market demonstrates a company’s business commitment to high standards and provides l encouraging employees’ commitment and companies with the means to access capital from incentivising their long-term motivation and the widest set of investors. Over the last 10 years, performance, by making share schemes £366 billion has been raised through new and more attractive further issues by Main Market companies – capital l increasing the company’s ability to make that has seen companies through the good times acquisitions, using quoted shares as and the bad. currency Joining the Main Market Responsibility for the approval of prospectuses and admission of companies to the Official List lies with the UK Listing Authority (UKLA). The Exchange is responsible for the admission to trading of companies to the Main Market. Joining the Main Market consequently involves two applications: one to the UKLA and one to the Exchange. UKLA admits securities to London Stock Exchange the Official List admits securities to trading on the Main Market Official List notice issued Admission to trading notice to the market issued to the market The Main Market – the standard for excellence Page 7
  • 8. l creating a heightened public profile – A respected and balanced regulatory stemming from increased press coverage and environment analysts’ reports – helping to maintain The UKLA’s listing framework underpins London’s liquidity in the company’s shares reputation for balanced and globally-respected l enhancing the company’s status with standards of regulation and corporate governance. customers and suppliers. Regulatory requirements in London are principles- based and provide an appropriate balance of Companies that choose to seek admission to a investor protection, practitioner certainty and public market in London have a range of options flexibility. The Exchange aims to be involved in all depending on their size, stage of development and relevant processes where amendments or capital-raising requirements. The options open to additions to the regulatory framework are companies should be discussed in detail with their considered. This is to ensure that London’s team of advisers. competitive advantage remains undiminished; that listings and subsequent capital raisings are cost- Companies which are successful on AIM and reach effective and efficient for our companies; and that a certain size and stage of development, may seek investors have the appropriate amount of to transfer their securities from AIM to the Main information to make informed investment Market, provided that they meet the eligibility decisions. criteria. While a move to the Main Market may subject the company to increased regulatory Choice requirements, it can bring benefits in terms of a Companies with either a Premium or a Standard heightened profile and attracting different Listing can choose to admit to trading on the Main investors. Market. …and why the Main Market? A Premium Listing means that a company must meet standards that are over and above (often The success of the Main Market is built on a wide described as ‘super-equivalent’) those set forth in range of factors: the EU legislation, including the UK’s corporate governance code. Investors trust the super- l a respected and balanced regulatory equivalent standards as they provide them with environment additional protections. By virtue of these higher l choice standards, companies may have access to a l access to capital from a broad and broader range of investors and may enjoy a lower knowledgeable investor base cost of capital owing to heightened shareholder l expert advisory community confidence. A Premium Listing is only available to l enhanced profile and status. equity shares issued by commercial trading companies. The Main Market has attracted companies of all sizes and from all sectors over many years. With a Standard Listing, a company has to meet Irrespective of their sector, origin or strategic the requirements laid down by EU legislation. This direction, they have all sought to take advantage means that their overall compliance burden will be of the range of benefits a listing on the Main lighter, both in terms of preparing for listing and Market affords. Those benefits include: on an ongoing basis. Standard Listings cover the issuance of shares and Depositary Receipts Page 8 The Main Market – the standard for excellence
  • 9. (‘DRs’) as well as a range of other securities, Underpinning the Main Market is a network of including fixed-income. Large companies from experienced advisers who will guide you on the emerging markets may wish to list their DRs, thus journey to an initial public offering (‘IPO’) and attracting investment from the significant provide ongoing advice once your company is international pool of capital available in London. listed. (A table showing the key differences between a Premium Listing and a Standard Listing can be Selecting the right advisers for you and your found in the chapter ‘The role of the UK Listing company is vital. Getting it right early on will help Authority’ on page 18). ensure that disruptions to the process are minimised and you are able to get on with the task In this guide, the chapters ‘Preparing to list at hand. Factors to consider when appointing depositary receipts’ and ‘Establishing a depositary advisers include the firm’s relevant and recent receipt programme’ are dedicated to the listing experience in relation to your business and the and admission to trading of DRs on both the Main sector you operate in, as well as the personal Market and the Professional Securities Market rapport you develop with the individuals with whom (‘PSM’). The PSM provides an alternative route to you will be working. a listing on the Exchange for issuers of DRs. The diagram on page 10 below shows the different Access to capital advisers typically involved in a flotation on the We provide access to the largest pool of Main Market and briefly highlights their varying international equity assets in the world. This roles and responsibilities. culture is embedded in London’s investment management community, which understands Profile companies from home and abroad and wants to Floating a company on the Main Market raises invest in the global economy. your company’s profile and helps you to meet your strategic objectives. You will have the opportunity Once they are listed and admitted to trading on to project your company onto a global stage with the Main Market, companies should not increased media coverage, investor interest and underestimate the value of being able to return to broad analyst coverage. the market to raise funds through further issues. Even during the recent difficult market conditions, With a Premium Listing comes the potential for the Exchange successfully facilitated significant inclusion in the FTSE UK series of indices which levels of capital raising. Further issues by Main includes the FTSE 100, FTSE 250 and FTSE Market companies provided capital injections that Small Cap indices. Access to these indices is were used to pay off debt, rebuild balance sheets often seen as one of the key benefits of achieving and fund further growth. a Premium Listing since so many investment mandates – particularly in respect of the vast Expert advisory community amount of capital represented by tracker funds – The decision to join the Main Market is a pivotal are driven by FTSE indexation. For more one. To achieve a successful listing and admission information see chapter ‘London: a unique to trading, companies must deliberate over many investment opportunity’ on page 87. considerations. Our commitment to the primary markets There is a continuous stream of proposed regulatory The Main Market – the standard for excellence Page 9
  • 10. Advisers’ roles and responsibilities Sponsor Bookrunner • Overall co-ordination and project • Prepare company for roadshow management of IPO process • Facilitate research • Co-ordination of due diligence and prospectus • Build the book pre-float • Ensure compliance with applicable rules • Marketing and distribution • Develop investment case, valuation and • Pricing and allocation offer structure • Manage communication with LSE and UKLA • Act as adviser to the company’s board • Ongoing support/advice after flotation Lawyers • Legal due diligence Other advisers • Registrars THE COMPANY • Draft and verification of prospectus • Corporate restructuring • Financial printers • Provide legal opinions • Remuneration consultants Financial PR Reporting accountant • Develop communication strategy • Review financials – assess company’s to support pre-IPO process readiness for IPO • Enhance market perceptions to • Tax structuring develop liquidity and support • Financial due diligence - long form, share price short form and working capital reports • Pre- and post-IPO press releases changes affecting companies on our markets, with Once you are listed on the market, we are legislation stemming from changes here in the UK committed to helping you raise your profile and and in Brussels. With companies’ best interests keeping you abreast of market developments. We front of mind, we continue to lobby on their behalf help to do this through the provision of brand marks to ensure our markets are fit for purpose. It is (see page 11); a dedicated page on our website crucial that through our lobbying we continue to specific to your company (including latest news and promote a regulatory regime based on principles, pricing information on the trading of your seeking to limit disproportionate legislation securities); educational initiatives, such as seminars applicable to issuers that are admitted to trading on and practical guides; and investor-focused events our markets, while ensuring sufficient investor such as capital markets days that bring companies protection. and investors together. Page 10 The Main Market – the standard for excellence
  • 11. Main Market brand marks LISTED LISTED LISTED STANDARD PREMIUM STANDARD SHARES DEPOSITARY RECEIPTS These brand marks are provided exclusively to companies listed on the Main Market. Companies may use the brand mark across corporate and investor relations materials to showcase their association with the London Stock Exchange and provide information as to their listing status. More information is available on the Exchange’s website: www.londonstockexchange.com/brandmarks And finally… Listing and admission to trading on the Main Market is an efficient way for companies to access capital to fund their growth, while simultaneously benefiting from enhanced profile and liquidity within a well-governed and regulated market structure. As an ambitious company with plans to take your business to the next level, joining the Main Market is an ideal way to assist you in realising your global aspirations. The Main Market – the standard for excellence Page 11
  • 12. The role of the UK Listing Authority UKLA
  • 13. The role of the UK Listing Authority The UK Listing Authority (‘UKLA’) is the name As a consequence, when a company wishes to used by the Financial Services Authority (‘FSA’) make an initial public offering (‘IPO’) of its when it acts as competent authority for listing, as securities onto a regulated market such as the competent authority for the purposes of the Main Market of the London Stock Exchange, the European Prospectus and Transparency Directives, UKLA has two principal roles to perform: to review and as competent authority for certain aspects of and approve the issuer’s prospectus, and to admit the Market Abuse Directive. These roles have a those securities to listing once it is happy that the statutory basis in Part VI of the Financial Services issuer complies with all relevant eligibility criteria. and Markets Act 2000 (‘FSMA’). Three sourcebooks in the FSA Handbook implement the Listing categories relevant rules. These are: The term ‘listed’ is used in a number of different contexts, but in the UK this technically means l Listing Rules – these rules include the admitted to the Official List of the UKLA. The eligibility requirements for admission to the UKLA has created a number of different listing Official List (or ‘listing’) and the continuing categories which determine the eligibility criteria obligations that apply thereafter. They come and continuing obligations that apply to the issuer partly from the European Consolidated and its securities. Admissions and Reporting Directive, but also include a significant body of rules that are The UKLA introduced the listing categories to help ‘super-equivalent’ or additional to the clarify that listing refers to admission to the European minimum requirements. These Official List of the UKLA, and does not relate to additional requirements include substantive the market to which a security is admitted to eligibility requirements such as the need for a trading. Listing categories are also intended to three-year track record, the class test and clarify the regulatory standards that apply to related party regimes, and the requirement different types of listing. A Standard Listing for a sponsor in relation to a Premium Listing. requires compliance only with EU minimum l Prospectus Rules – these rules stem standards, whilst a Premium Listing also requires primarily from the enactment of the European compliance with the more stringent super- Prospectus Directive and detail the equivalent standards. Note that only equity shares circumstances when a prospectus is required may be admitted to a Premium Listing; issuers of and the disclosures a prospectus should other securities may only seek a Standard Listing include. for their securities. A table showing the key l Disclosure and Transparency Rules (‘DTRs’) differences between Premium and Standard – these rules govern the periodic and ad hoc Listings can be found on page 18. disclosure of information by listed companies. Periodic information includes interim and Eligibility annual accounts, and ad hoc disclosures, An issuer will generally select its preferred market including major shareholding notifications and and listing category in consultation with its details of significant developments that might advisers prior to engagement with the UKLA. For affect the price of the securities. These rules issuers requesting a Premium Listing of their originate from the Transparency Directive and equity shares, contact with the UKLA will be part of the Market Abuse Directive, and also undertaken by the issuer’s appointed sponsor firm. from the 4th/7th Company Law Directives. The role of a sponsor is to guide the issuer on the application of the Listing Rules and the Prospectus Page 14 The role of the UKLA
  • 14. Listing segment Premium Standard Listing Equity Equity Equity Shares GDRs Debt & Securitised Misc. category shares shares shares debt-like derivatives securities Debt Commercial Closed- Open- Equity Options Examples of companies ended ended shares* securities types of investment investment Asset-backed Subscription funds companies Non-equity securities warrants companies/ shares Convertible securities securities - Preference shares (specialist securities) Listing Rule LR6 LR15 LR16 LR14 LR18 LR17 LR19 LR20 chapter * an investment entity will only be able to benefit from this Standard Listing category for a further class of equity shares if it already has (and only for so long as it maintains) a Premium Listing of a class of its equity shares Rules. This includes liaison with the UKLA on requirements. The UKLA suggests that such behalf of the issuer, and to provide certain letters are sent in as early as possible in the IPO declarations to the UKLA that provide comfort process and that they are as detailed as possible, that the relevant rules have been complied with including relevant background information on the and the issuer has established appropriate nature of the issuer’s business. This is because procedures. unnecessary delay can be caused to the timetable where significant eligibility concerns arise late in The UKLA maintains a list of approved sponsors the IPO process. and conducts supervisory activities in order to ensure that the list of sponsors contains only those Issuers seeking a Premium Listing of equity shares firms that meet the eligibility criteria for a sponsor. will be required to comply with the more For issuers that are seeking a Standard Listing, the substantive eligibility requirements that are UKLA has no preference as to whom the main imposed by the super-equivalent parts of the point of contact should be, although it should be Listing Rules, in addition to those requirements in someone that is reasonably knowledgeable about the Listing Rules based entirely on EU law. For the UKLA and its processes. commercial companies, these additional requirements include the requirement for a clean To start the eligibility process, the UKLA generally three-year track record of operations, and the expects that a letter is submitted detailing the requirement for a clean working capital statement issuer’s compliance with the applicable eligibility for at least the next 12 months. For investment The role of the UKLA Page 15
  • 15. entities, these requirements include an additional The prospectus can be published once it has been degree of regulation in relation to the corporate formally approved by the UKLA. The actual timing governance of the issuer. Overseas issuers wishing of that approval will depend on the issuer’s choice to comply only with the minimum standards applied of issuance method – for example, if the issuance by the EU Directives can apply for a Standard involves a retail offering then approval and Listing of either equity shares or GDRs. The UKLA publication must occur sufficiently in advance of has recently also extended the Standard Listing the beginning of the offer. A prospectus relating category to UK issuers of equity shares which only to an introduction where no offer to the public could previously only have had a Premium is made may be approved as little as 48 hours prior (formerly ‘Primary’) Listing. to admission to listing. Prospectus review and approval Listing Particulars An admission of securities onto the Official List Although no prospectus is required for the and the Main Market of the London Stock admission of securities to unregulated markets Exchange requires the production of an approved such as the Professional Securities Market (the prospectus. As the UKLA is the UK’s competent ‘PSM’), the UKLA does require Listing Particulars authority for the purposes of the Prospectus for the admission of those securities to listing on Directive, it typically approves prospectuses the Official List. In these cases, the process for produced during an IPO. reviewing the document, and the content requirements, are very similar to the requirements Although final confirmation of an issuer’s eligibility for a prospectus. The principal difference is that can only be given once its prospectus has been the financial information in a prospectus must be approved, the UKLA will generally try to resolve prepared in accordance with IFRS or an any major eligibility issues prior to starting its equivalent GAAP. In the case of Listing review of an issuer’s prospectus. This review Particulars where securities are to be admitted to involves an iterative process of reviewing and the PSM, the financial information can be commenting on drafts of the prospectus until the prepared in accordance with local standards. UKLA is satisfied that all applicable rules have been complied with. The number of drafts Passporting necessary to reach this point will depend on the An overseas issuer may also seek to passport onto complexity of the issues and the quality of the a UK-regulated market, using a prospectus that submissions. By way of example, many large IPOs has been approved by another competent can involve the review of five or more substantive authority. Although in these circumstances the drafts for one reason or another. UKLA will rely upon the passport to satisfy the requirement for an approved prospectus, it will still The UKLA seeks to comply with its published separately assess the issuer against the relevant service standards for the document review and eligibility requirements. As part of this process, the approval process, and aims to provide comments UKLA reviews the issuer’s proposed prospectus to on an initial draft of a new applicant prospectus help in its assessment of eligibility, so again the within 10 working days, and comments on each UKLA recommends that an issuer makes contact subsequent draft within five working days. On sufficiently early in the process, and certainly average, the review and approval of a prospectus before the prospectus has been approved by the takes around 6-8 weeks for an IPO. home competent authority. Page 16 The role of the UKLA
  • 16. Post-IPO interaction with the UKLA l Timetables – the UKLA staff (or ‘readers’) l DTRs – a listed issuer must comply with the allocated to a particular case will typically be DTRs on an ongoing basis, as failure to working on a large number of transactions at comply with these rules may result in the any one time. Whilst the UKLA makes every suspension of the listing of its securities. The effort to accommodate tight timetables it UKLA has a team dedicated to monitoring cannot deal with every issue immediately or issuers’ compliance with the DTRs, and to meet unrealistic timetables. Complex issues providing guidance on these rules on a real- will need time for proper consideration prior time basis. to resolution and therefore the UKLA always l Prospectus requirements – if the issuer advises that such issues should be brought to seeks admission of further securities of the its attention as early as possible. same class it will be required to produce a l Helpdesks – the UKLA offers several prospectus, unless an exemption applies. different helpdesks to provide guidance on Exemptions include, among other things, the the Listing Rules, Prospectus Rules, and the issue of shares under employee share DTRs. This enables complex issues to be schemes and bonus issues. The UKLA would discussed and agreed prior to the submission typically be required to approve any future of documents, or in relation to significant prospectus. transactions (Tel: +44 (0)20 7066 8333). l Significant transactions – if the issuer has a Premium Listing of its equity shares, it will be required to consider whether any significant transaction that it undertakes will need announcement or, if it is of sufficient size, shareholder approval. Lower size thresholds are applied if the transaction is being undertaken with a related party such as a director or substantial shareholder. The Listing Rules include rules governing the disclosure requirements in circulars where shareholder approval is sought, and also clarify which circulars require UKLA approval. The role of the UKLA Page 17
  • 17. A summary of the key differences between Premium and Standard listings Premium – Standard – Standard – Key eligibility criteria Equity Shares Shares Depositary Receipts Free float 25% 25% 25% Audited historical financial Three years or such Three years or such Three years information shorter period shorter period 75 per cent of applicant’s business supported by revenue- Required n/a n/a earning record for the three-year period Control over majority of the Required n/a n/a assets for the three-year period Requirement for clean Required n/a n/a working capital statement Sponsor Required n/a n/a Key continuing obligations Free float 25% 25% 25% Annual financial report Required Required Required Half-yearly financial report Required Required n/a Interim management statements Required Required n/a EU-IFRS or equivalent Required Required Required UK Corporate Governance Code Comply or explain n/a n/a Model Code Applies n/a n/a As required by relevant Pre-emption rights Required n/a company law Significant transaction Rules apply n/a n/a (‘Class tests’) Related-party transactions Rules apply n/a n/a 75 per cent No shareholder No shareholder Cancellation shareholder approval approval required approval required required This list is not exhaustive and should be read in conjunction with the FSA Handbook (Listing Rules, Prospectus Rules and Disclosure & Transparency Rules). Page 18 The role of the UKLA
  • 18. Preparing for an IPO John Woolland and David Seal UBS Investment Bank
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  • 20. Preparing for an IPO Initial public offerings (‘IPOs’) are among the most allowed to list on a market. Unsurprisingly, a challenging transactions that a business can number of the UKLA’s requirements coincide with undertake. The decision on whether to list a the attributes which investors are looking for in a company’s shares on a public market is a company. The precise regulatory requirements are significant one; obtaining a public quote is a major covered in the chapter ‘The legal framework for an milestone in any company’s life. The process of IPO’ on page 31. Areas such as a demonstrable going public is time-consuming, but it is an trading record and appropriately experienced opportunity for a company to critically examine directors clearly help to satisfy both the regulators itself. A company, its management and its owners and the potential shareholders. Ultimately, the are likely to be in the public eye to a much greater ability to meet the market’s commercial extent than before. expectations is crucial. A company’s decision to launch an IPO must be For management and owners, an IPO may also based on a realistic assessment of its business, its crystallise the need to examine their tax planning management resources, its stage of development and personal wealth management. This should be and its prospects. Public ownership offers addressed early to avoid distraction during the significant advantages, such as access to the final, and often hectic, few weeks of the IPO public equity and debt markets to finance growth process. and strengthen a company’s financial position, as well as the creation of an open market for a Pre-IPO preparation company’s shares. However, a company will face Businesses often begin their preparations for heightened scrutiny and greater demands on its becoming public companies well before they launch management. the IPO process. Typically, pre-IPO preparations take four to six months, but they can take Planning is a key element in any IPO. In order to considerably longer. Advance preparation is a key avoid unnecessary delays and distraction, which success factor that allows for a smooth and could be costly, management should evaluate in efficient execution process and the ability to take detail how it will commit adequate resources to advantage of market windows. meet the pressing deadlines of an IPO process. Management team The run-up to a company seeking a listing on the A company’s management team will need to Main Market can be broadly divided into two explain the business, its strategy and prospects to phases – pre-IPO preparation and the IPO process investors, and demonstrate knowledge of the itself. Pre-IPO preparation includes the critical sector, as well as its challenges, in order to gain review of a company’s business plan and growth the support and confidence of the market. The prospects, assessing the management team, directors of a company will be accountable to its appointing an appropriate board, tightening new and existing shareholders for the performance internal controls, improving operational efficiency of the business when it is a public company. and resolving issues that may adversely affect the Therefore, as a company prepares for its IPO it listing early on. may need to ensure that its management has sufficient depth and breadth. The United Kingdom Listing Authority’s (‘UKLA’) Listing Rules set the specific regulatory Business plan requirements that a company has to meet to be For the purposes of an IPO, a company needs a Preparing for an IPO Page 21
  • 21. comprehensive business plan that sets out its existing shareholders (a primary offering) products, markets, competitive environment, l existing shareholders selling their shares to strategy, capabilities and growth objectives. new or other existing shareholders, ie no Companies engaging in successful IPOs tend to additional capital is raised for the business (a have a clearly defined vision for the future secondary offering); or performance of the business that can be l a combination of both. articulated credibly, clearly and quantifiably. If existing shareholders intend to sell in the IPO, it Companies that are in mature or shrinking is helpful to know the likely quantum early so that industries, operate within small markets, or the IPO can be planned accordingly. provide a narrow range of products to a small and highly specialised customer base may be Use of proceeds unsuitable for an IPO. If a company is raising new capital, the use of proceeds should be clearly articulated and in line Financial performance with its strategy. In many cases, the proceeds will A company should expect to show investors a be used to either pay down debt, fund capital consistent pattern of top- and bottom-line growth investment or to provide working capital for and a sound balance sheet post-IPO. For a company expansion. seeking a Premium Listing, its financial statements need to adhere to International Financial Reporting In determining the quantum of new capital, a Standards (‘IFRS’). Further technical requirements company needs to consider its future capital of the financial information required to be included structure and its ability to pay dividends at an in a prospectus are covered in the chapter appropriate level. ‘Accounting requirements and advice through the IPO process’ on page 43. Financial controls The market expects companies to have proper Growth prospects financial controls in place. In addition, the UKLA Before investing in a company, most investors requires the sponsor to provide written want to feel confident about its future growth confirmation of the adequacy of a company’s prospects. A company should develop a financial financial controls. Companies contemplating a model that quantifies its business plan and listing will therefore need to ensure that they have expected growth. The sponsor (see page 26) may systems in place to ensure a flow of accurate, work closely with management and external timely information. consultants/experts to develop this model and will conduct due diligence on the assumptions behind Board the model and stress-test the projections. A public company needs to satisfy corporate governance requirements. The principles are set Raising funds? out in the UK Corporate Governance Code (the The majority of listings take place with a ’Code’) and a company is required to comply with simultaneous share offering to investors. This can the Code, or explain why it has not, in its take the form of: prospectus. It is typically necessary to appoint new members to the board who are independent and to l raising additional capital for the business by form new committees (eg audit and remuneration). issuing new shares in a company to new and Identifying suitable candidates can take a Page 22 Preparing for an IPO
  • 22. significant amount of time. Potential directors an IPO is an opportunity to realise or transfer part often want to be involved in the IPO process at an of their wealth. Early planning of their personal tax early stage. The sponsor frequently assists in the and financial affairs is advisable to avoid delay or recruitment and assessment of potential board difficulty in the final stages of an IPO. members for a company seeking a listing. Controlling shareholders Group reorganisation Potential investors may be influenced, negatively The reorganisation steps undertaken in preparation or positively, by the presence of a controlling for an IPO will vary, depending on the existing and shareholder. A company should assess what will intended group structure. One of the key steps is happen with such shareholders post an IPO, ie determining the jurisdiction of incorporation of the whether they will sell down some or all of their listing entity. At IPO it is essential to ensure that holdings, continue to have board representation or the group holds all assets, intellectual property and maintain veto rights on certain company decisions. contractual rights necessary to carry on its In most situations, any special rights will be business operations. Part of the group unwound and, where appropriate, a relationship reorganisation may involve their transfer where agreement may be entered into as part of the IPO they are currently held by related parties outside process to avoid potential future conflicts of of the group. interest. Change may be necessary to optimise a group’s Related-party transactions tax position, or to remove businesses or assets Any internal transactions, compensation that are not part of the group to be floated. For arrangements and relationships involving example, company-owned horses, boats and so on management or the board that might be are unlikely to be appropriate for a quoted appropriate for a private company but improper for company. a public company must be eliminated. A company should therefore consider whether any outside Determine employee and management affiliations will be negatively perceived by the compensation and incentive plans market. As part of the IPO process, many companies review the amount of equity owned by their top Investor relations (‘IR’) executives and employees. Additional equity IR is the term used to describe the ongoing activity options or other incentives at the IPO may be of companies communicating with the investment granted to increase management and employee community. While the communication that public ownership and to align incentives from the IPO companies undertake is a mix of regulatory and with a company’s new investors. Remuneration voluntary activities, IR is essentially the part of consultants can advise on the structure of any public life that sees companies interacting with schemes, as well as trends in the appropriate existing shareholders, potential investors, research industry. The recommendations should be analysts and journalists. Larger companies reviewed by the sponsor and bookrunner(s) to frequently create a separate IR function to meet ensure that the awards are in line with market the demands for information and to assist in all expectations. communications with the market. Please refer to the chapter ‘Managing the company’s profile’ on Wealth management and financial planning page 69 for more detail on this topic. For many managers and owners of a business, Preparing for an IPO Page 23
  • 23. IPO timetable Private execution phase Week 1 2 3 4 5 6 7 Process Execution kick-off meeting ⧫ Weekly meeting/conference calls ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ Due diligence Long form report Preparation of audited numbers Valuation and capital structure Forecasts finalised ⧫ Working capital report Valuation discussion Capital structure discussions Agree offer size Documentation Draft prospectus Prospectus filed with UKLA ⧫ UKLA review prospectus Publish pathfinder prospectus Publish final prospectus Preparation of placing agreement Auditors’ comfort letters Marketing and roadshows PR process Analysts pres’n prepared and delivered Research prepared and reviewed Prepare and rehearse roadshow Announce intention to float Publish research Pre-marketing Price range set Roadshow Bookbuilding Pricing/allocation Settlement and closing Stabilisation Week 1 2 3 4 5 6 7 Active IPO execution Page 24 Preparing for an IPO
  • 24. Public execution phase 8 9 10 11 12 13 14 15 16 17 ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ ⧫ +30 days 8 9 10 11 12 13 14 15 16 17 Active IPO execution Preparing for an IPO Page 25
  • 25. IPO process Private phase Public phase Preparation Preliminary Analyst Investor Bookbuilding Aftermarket of the IPO valuation presentation education • Appoint all • Set initial • Preparations at • Announcement • Management • Admission advisers valuation range advanced stage of intention to roadshow float (’AITF’) • Stabilisation • Kick-off meeting/ • Existing • Due diligence • One-on-one weekly meetings shareholder views substantially • Publication of meetings • Research on price, complete research • Due diligence size, structure • Analyse demand • Investor relations • Analyst briefing • Target • Prepare key investors • Continuing prospectus and obligations other legal • Monitor market documents • Analyse feedback • Develop investment case • Refine size, valuation • Corporate housekeeping Ensure basic Decide to proceed Decide to proceed Decide to launch Price, sign placing preparedness of with analyst with pre-marketing (size, price range agreement and Life as a Plc company for the IPO presentation decision) allocate Key objectives High-quality Stable, rising Liquid trading IPO price maximised shareholder base aftermarket and quality research coverage The IPO Process extended period. Since acting as a sponsor requires The IPO process involves both a private and public a high degree of commitment, the appointment phase (see ‘IPO Process’ chart above). process is often ‘two-way’. Hence, the sponsor will also want fully to understand a company’s business Private phase before agreeing to take on the listing. Select the sponsor The sponsor has responsibilities both to the A company seeking a listing is required to appoint a company and to the UKLA. For example, the sponsor. The sponsor leads a company’s team of sponsor is required to submit an eligibility letter to professional advisers and coordinates their roles to the UKLA setting out how the company satisfies a ensure a company successfully completes the listing number of the Listing Rules. The sponsor is also process. A full list of approved sponsors and their obliged to consider whether “the admission of the contact details is available on the Financial Services equity shares would be detrimental to investors’ Authority (‘FSA’) website: www.fsa.gov.uk interests”. Often, companies approach the appointment of Appointment of other professional advisers advisers by holding ‘beauty parades’ with a series In addition to the sponsor, a company needs to of sponsors, asking each about their expertise, assemble a number of other advisers to guide it experience and fees, and getting a feeling for what through the process. This includes the it would be like to work closely with them over an bookrunner(s), lawyers (one firm advising the Page 26 Preparing for an IPO
  • 26. company and another firm to advise the sessions will take place on various sections of the sponsor/bookrunner(s)), accountants, financial document. From a marketing perspective, the public relations advisers, remuneration prospectus outlines a company’s strengths, consultants, registrars and financial printers. strategy and market opportunity. The precise areas Experts in valuations or sector consultants may that must be covered in a prospectus, such as the also be appointed. inclusion of risks relating to a company, are covered in the chapter ‘The legal framework for an IPO timetable IPO’ on page 31. See ‘IPO timetable’ chart on pages 24 and 25. The sponsor is responsible for submitting drafts of An IPO can generally be completed within 15 to 20 the prospectus to the UKLA. The UKLA is allowed weeks. The exact timetable will vary depending on 10 business days after the first submission to market conditions, the scope and complexity of the respond to the sponsor with a comment sheet. The deal and a range of other factors. company and its advisers will then revise the prospectus so that the sponsor can submit an Kick-off meeting updated draft with the UKLA for a further review. A kick-off meeting is usually held in person and For the second and subsequent drafts, the UKLA involves discussions to make sure that the working responds via its comment sheet within five business group fully understands the structure of the days. As every transaction is unique, it is impossible transaction, the process, timetable and all other to predict exactly how long this process will take. relevant issues. The sponsor will usually provide a However, as a rule, the timeframe is approximately detailed organisation book that goes through all six to eight weeks from initial submission of the these issues in detail. prospectus to the UKLA (approximately three to four submissions) to preliminary approval ahead of Weekly meetings launching the transaction, often with a Pathfinder In order to ensure that the process remains on prospectus (see page 29). track, the sponsor is likely to organise weekly meetings/conference calls. These meetings give Due diligence an opportunity for all parties to be kept fully up to The overall purpose of due diligence is to ensure date on the process and for any key issues to be the accuracy, truthfulness and completeness of a raised. company’s prospectus, and to understand any issues associated with the company. While each Prospectus – UKLA process professional adviser performs a different role in Before a company can be listed, the sponsor must this process, the sponsor/bookrunner(s) will focus get a company’s prospectus approved by the on the diligence of a company’s operations, UKLA. Although the prospectus is a legal management, financial prospects, historical document, it is also a marketing tool to help to sell performance, competitive position and business shares to potential investors. A company’s lawyers strategy. The advisers will also look closely at usually take the primary responsibility for drafting factors such as a company’s suppliers, customers, the prospectus although the creditors and anything else that might have a sponsor/bookrunner(s) assist a company in bearing on the offering or viability of a company as crafting the appropriate marketing story. The a public company and on the accuracy and drafting of the prospectus takes several weeks and completeness of the prospectus. will involve all advisers. A number of drafting Preparing for an IPO Page 27
  • 27. Due diligence comprises many interrelated l litigation processes. Business due diligence is conducted l compliance with laws and regulations mainly by the sponsor and bookrunner(s) and is l title to principal assets designed to verify a company’s business strategy l corporate structure and potential for future growth. As part of the l debt covenants information and fact-gathering process, the l environmental issues sponsor/bookrunner(s) may conduct onsite l intellectual property. inspections, particularly for manufacturing and property-intensive businesses. They may also Legal restructuring, documentation and interview company officials, suppliers and agreements customers to understand fully every aspect of a During this stage, a company’s management, company’s business and its financial statements. sponsor and lawyers work together to draft the The knowledge obtained will later help the necessary legal documentation and implement any sponsor/bookrunner(s) and management to craft a required corporate restructuring. The collective strong, consistent message that can be used purpose of these documents is to assure investors during the marketing process. and regulators that the IPO has been objectively vetted for gaps, irregularities, misleading Financial due diligence is geared toward confirming statements and other potential problems. The a company’s historical financial results and documents include: understanding its operational and financial prospects. Key areas of focus include: l the placing agreement (if funds are being raised) l audited and interim financial statements l comfort letters l capital structure l legal opinions l breakdown of historical financials by business l lock-up agreements. l detailed review of budgets l meetings with auditors Continue to prepare a company to become a l budget versus actual financial statements public company l accounting policies and auditor management The sponsor/bookrunner(s) will assist a company letters on a number of matters critical to its l use of proceeds transformation into a public entity. These include: l financial control systems l working capital requirements l discussion of valuation l debt covenants. l development of investment case l the composition of the board and its The financial due diligence workstreams are committees covered in more detail in the chapter: ‘Accounting l internal controls requirements and advice through the IPO process’ l prevailing market conditions. on page 43. Marketing strategy Legal due diligence is conducted by the solicitors The bookrunner(s) and sponsor will set up a and is the process of verifying a company’s legal comprehensive marketing plan to target specific records, material contracts and litigation. Key investors. areas of focus include: Page 28 Preparing for an IPO
  • 28. Analyst presentation It is common practice for senior management to Considerations for overseas companies meet with the research analysts employed by the For inclusion in the FTSE UK Index Series, it is bookrunner(s) before the IPO and for such important for overseas companies to note that: analysts to publish pre-deal research on a company before the start of the roadshow. To l a company not incorporated in the UK will be prepare fully for the presentation, several required to publicly acknowledge adherence meetings and rehearsals with senior management to the principles of the UK Corporate are usually required. Material information must be Governance Code, pre-emption rights and the included in the prospectus, but considerable UK Takeover Code, as far as is practical; and additional information will be provided to the l a company not incorporated in the UK must analysts to ensure a full understanding of a have a free float of not less than 50 per cent. company’s business and sector. Details in relation to the FTSE UK Index Series Public phase are covered in the chapter: ’London: a unique The main components of the marketing process investment opportunity’ on page 87. are outlined below and explained at greater length in the chapter: ‘Generating and capturing investor investors using the research they have written. demand during an IPO’ on page 57. This takes place on larger IPOs and is in advance of the management roadshow. Announcement of Intention to Float (‘AITF’) The first time that a company provides specific Management roadshow presentation confirmation of its IPO plans is in a public The management roadshow is a series of announcement known as the AITF. At this stage meetings with potential investors. It typically the marketing process begins in earnest, often includes a formal presentation by the CEO and with publication of research by analysts connected CFO outlining the company’s business to the bookrunner(s). Larger companies are likely operations, financial results, performance, to have a carefully developed media PR campaign markets, products and services. As with the to promote knowledge of the business and analyst presentation, the role of the management to the media. sponsor/bookrunner(s) in this workstream includes assisting a company in the preparation Pathfinder prospectus of the presentation and organising rehearsals. At this stage in the process, a draft prospectus (also referred to as a Pathfinder prospectus) is Completion and pricing meeting often made available to prospective investors. This Following the management roadshow and the document is an almost final version of the pricing of the IPO, a completion meeting takes prospectus. Apart from details of the precise size place where all relevant documents and paperwork of the IPO and the subscription price of the new are reviewed in their final form by both the shares to be offered (which are unlikely to be directors and their advisers. The exchange of new finalised at this stage), it should include all other shares for funds typically occurs three business relevant details. days after pricing. During this three-day period, the shares may trade on a ‘when issued’ basis, Investor education meaning that the bargains are not settled until the Investor education is the process whereby the listing becomes effective. analyst(s) referred to above market the story to Preparing for an IPO Page 29
  • 29. Impact Day companies and certain financial companies. In This is typically the day after the completion some cases, expert reports will be required (eg to meeting and is the day on which the availability of report on oil and gas reserves). the prospectus is advertised and the listing is officially announced to the market. Occasionally, companies may be able to IPO when they do not meet the three-year rule on UKLA final approval financial statements, such as when they are The prospectus must be submitted in final form, seeking a Standard Listing. The requirements for which will include the relevant pricing and size listing should be discussed in advance with both information, to the UKLA for final approval. the sponsor and the London Stock Exchange or the UKLA. The UKLA also requires any supporting documents, including directors’ service contracts, Summary audited accounts and all reports referred to in the When contemplating an IPO, a company’s prospectus, to be delivered on the date of management and its owners should not approval. The UKLA only approves the prospectus underestimate the significant time, resources and on the day it is dated and published. planning required in listing a company on the Main Market. Applications for listing and trading At least 48 hours before admission, the formal There are two distinct stages: pre-IPO preparation application for a listing is submitted to the UKLA. and the IPO process itself. It is imperative for the At the same time, a formal application for success of an IPO that a company undertakes admission to trading is submitted to the Exchange. sufficient pre-IPO preparation to ensure it is suitable to become a public company. Admission This is the point at which a company’s shares are To assist in the planning process, a sponsor, which ‘admitted’ to listing and the shares are traded is usually an investment bank, should be publicly on the Main Market. The listing is officially appointed. A sponsor is able to advise a company granted by the UKLA in conjunction with through its pre-IPO preparation and will, during admission to trading being granted by the London the IPO process, lead a company’s team of Stock Exchange. professional advisers and coordinate their roles to ensure a smooth listing process. Specialist companies Specific rules apply to a variety of businesses including investment companies and resource Page 30 Preparing for an IPO
  • 30. The legal framework for antitle Section IPO Simon Witty and David Cotton Freshfields Bruckhaus Deringer LLP
  • 31. An IPO is just the beginning. In 2009, we helped our clients complete 14 initial public offerings (IPOs) globally, raising in excess of $15bn. We also completed 58 further issues, raising in excess of $62bn. We’re proud of those statistics, but they’re only a part of the story. We cover every kind of mandate and, because we work hard to maintain long-standing client relationships, we get to work with clients through the good times and the challenging. Freshfields Bruckhaus Deringer currently acts for over a third of the FTSE 100 and those clients know that, when the going gets really tough, we are the law firm they can turn to for business-focused advice on the most complex challenges. With over 2,500 lawyers in 27 offices, we are able to offer our clients the best legal advice for their business – wherever they need it, whatever the jurisdiction and through every stage of development. If you would like more information please contact any of sarah.murphy@freshfields.com, stephen.revell@freshfields.com or simon.witty@freshfields.com. www.freshfields.com Freshfields Bruckhaus Deringer LLP is proud to be the official legal services provider to the London 2012 Olympic and Paralympic Games.
  • 32. The legal framework for an IPO This chapter provides an insight into the following (the ‘Official List’), and then for the Exchange to areas: admit those shares to trading on the Main Market. l regulations governing the Main Market and In order to obtain admission to the Official List, a an overview of the relevant rulebooks company must meet the requirements of the l eligibility criteria for companies seeking Listing Rules and have published, or passported Premium and Standard Listings into the UK, an approved prospectus. The l contents requirements for the prospectus requirements of the Listing Rules will vary l considerations for companies located outside according to the type of listing being sought – a the UK Premium Listing or a Standard Listing. In order to l continuing obligations. be admitted to trading on the Main Market, in addition to obtaining admission to the Official List, The legal and regulatory basis of a company must comply with the Exchange’s own the Main Market regulations as laid out in its Admission and The Main Market of the London Stock Exchange Disclosure Standards (‘A&DS’). (the ‘Exchange’) is governed by EU law, UK Acts of Parliament, regulations drawn up by the Eligibility for joining the Financial Services Authority (‘FSA’) and the Official List/Main Market Exchange’s rules. For shares to be admitted to the Official List and to trading on the Main Market, a company and the EU law, through various directives and regulations, shares it issues must satisfy the relevant Official provides the minimum standards (applicable EU- List and the Exchange’s eligibility requirements. A wide) that apply to the Main Market. The UK has, company also needs to bear in mind, and ensure where necessary, implemented these directives that it is able to comply with, the continuing and regulations through the Financial Services and obligations to which it will be subject following Markets Act 2000 (‘FSMA’) and through the listing and admission. These are described on Listing Rules, the Prospectus Rules and the page 39 and following. Disclosure and Transparency Rules. Among other things, FSMA gives statutory powers in relation to UKLA eligibility requirements listings and listed companies to the FSA, which The UKLA eligibility requirements are found in the also acts as the UK Listing Authority (‘UKLA’). Listing Rules. There are requirements that apply to The UKLA is also the UK’s ‘competent authority’ all listings, as well as additional requirements that for the purposes of EU legislation. Also relevant to apply only to Premium Listings. One such interpreting and applying the relevant EU and UK requirement that applies to companies seeking a legislation are guidance published by the Premium Listing is that they must appoint a Committee of European Securities Regulators ‘sponsor’, which will generally be an investment (‘CESR’), materials published by the FSA/UKLA bank, to advise them on the Listing Rules and (eg LIST!) and the UK Corporate Governance Prospectus Rules and to give confirmations as to Code (formerly the ‘Combined Code’), which is their compliance with those rules and certain other published by the Financial Reporting Council. matters to the UKLA. Although a sponsor is required to provide advice to the company, its Access to the Main Market is a two-stage process: primary responsibilities and obligations are owed first it is necessary for the UKLA to admit a to the UKLA. The Listing Rules contain provisions company’s shares to the official list of the FSA as to the independence of the sponsor and The legal framework for an IPO Page 33
  • 33. identifying and managing conflicts of interest ‘Free-float’ requirement between its relationship with the company and its In order to obtain a Premium or Standard Listing, role as sponsor (it is, for example, customary for a at least 25 per cent of the entire class of shares sponsor also to be a bookrunner or underwriter in must, by the time of their admission to listing, be an offering). See the chapter ‘Preparing for an held by ‘the public’ in one or more EEA states. The IPO’ on page 19 for more detail on the role of the amount of share capital held by the public is also sponsor and the chapter ‘Generating and capturing known as the ‘free-float’. Generally speaking, investor demand during an IPO’on page 57 for shares are deemed held by the public unless they more information on the role of the bookrunner(s). are held by one or more of the following: (i) directors of the company or group members; Eligibility requirements that apply to both (ii) persons connected with directors of the Standard and Premium Listings company or group members; (iii) trustees of any group employee share scheme or pension fund; (iv) Chapter 2 Listing Rules requirements a person who has the right to nominate a director; Chapter 2 of the Listing Rules contains basic and/or (v) persons who individually or acting in requirements that, subject to some modifications, concert have a 5 per cent or greater interest in the apply to listings of all types of securities. share capital. The first set of requirements relates to legal matters This rule is to ensure that there are sufficient and these require that the company is duly smaller and non company-related shareholders for incorporated, validly existing and operating in the market in the shares to operate properly – that conformity with its constitution and that its shares is, for there to be sufficient liquidity in the shares. comply with the laws of the company’s place of Given this, the UKLA does sometimes allow a incorporation, are duly authorised and have all smaller free-float than 25 per cent – for instance, necessary statutory and other consents. The shares where there are shares held outside the EEA that must also be admitted to trading on a recognised would be capable of being traded, or where the investment exchange, such as the London Stock company’s market capitalisation is so large that a Exchange (in practice, the listing and admission to smaller percentage might still allow for a trading will take place simultaneously), be freely sufficiently liquid market in the stock. transferable, fully paid and free from any liens or restrictions on the right of transfer (save for failure This rule is of particular interest in an IPO where to comply with a statutory notice requiring the existing owners intend to maintain a information about interests in shares). Neither usual substantial majority stake following the listing, as selling restrictions imposed as part of an offering it will limit the number of shares they can retain nor a contractual lock-up arrangement would be post-IPO, especially if there is also a ‘strategic’ considered a bar on transferability for these investor with more than 5 per cent. purposes. In addition, all the shares of the same class as the listed shares must be listed and the Eligibility requirements for a Premium Listing shares must have a minimum market capitalisation The eligibility requirements for a Premium Listing of £700,000. Finally, a prospectus relating to the are found in Chapter 6 of the Listing Rules (‘LR6’). shares must be approved by the FSA (or by another As indicated above, these go beyond the basic EEA state competent authority and passported into requirements of the EU legislation. the UK) and published. Page 34 The legal framework for an IPO
  • 34. Audited historical financial information after IPO, it is customary to put in place a A company seeking a Premium Listing must relationship agreement between those generally have published or filed accounts for at shareholders and the company to assist in least the last three financial years, audited without demonstrating its operational independence. modification (which will generally mean without qualification), and the most recent must be for a The requirements relating to the nature and period ended not more than six months prior to the duration of the company’s business activities are date of the prospectus. This requirement will often intended to enable investors to make a reasonable drive the IPO timetable and will necessitate the assessment of the future prospects of the preparation of interim audited accounts where the company’s business. Accordingly, an issuer may existing annual accounts are not sufficiently recent. not satisfy these provisions if its strategy, business or financial performance in the future is expected In addition to the above requirements, the auditors to be significantly different from that in its three- must be independent of the company and the year track record. company must obtain written confirmation from them that they comply with the relevant Working capital accounting and auditing independence guidelines. A company seeking a Premium Listing is required to satisfy the FSA that it has sufficient working capital 75 per cent of the business being supported by for at least the next 12 months. On a practical level, revenue-earning record, control of assets and this is generally satisfied by the working capital independence statement to this effect included in the prospectus At least 75 per cent of the business of a company and the sponsor’s declaration to the FSA. By seeking a Premium Listing must generally be contrast, an issuer seeking a Standard Listing need supported by a revenue-earning record covering the not have sufficient working capital for the next 12 period for which accounts are required under LR6 months, although if not it would need to explain in – namely, at least three years. In practical terms, its prospectus how it intends to procure such this means that a company that has made major capital. To support the working capital statement acquisitions (amounting to 25 per cent or more of and, where applicable, the related declaration, the its business) over the financial track record period company and its accountants will prepare a working must include financial information for these capital report. The sponsor will review this report businesses both before and after their acquisition. and conduct other related due diligence. The form this information will take will be Warrants or options to subscribe determined in accordance with the rules relating to The total of all issued warrants and options to ‘complex financial histories’ (rules contained, subscribe for equity share capital of the company amongst other places, in Regulation 211/2007, must not exceed 20 per cent of its issued share which amended the Prospectus Regulation capital. 809/2004 EC (the ‘EU PD Regulation’)). Mineral companies and scientific A company must also have controlled the majority research companies of its assets for at least the three-year period for Mineral companies and scientific research which accounts are required and be carrying on an companies are subject to additional eligibility independent business as its main activity. Where requirements, although they are not required to have shareholders continue to own a substantial stake a three-year, revenue-earning, audited track record. The legal framework for an IPO Page 35