1. Direct Navigation Nora Nanayakkara Business Development Director Sedo.co.uk A4U Expo London “ The Largest Untapped Market for Paid Search Advertisers and Affiliate Marketers”
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5. “ Direct Navigation is the largest untapped market for paid search advertisers and agencies.” “ The best kind of traffic for websites.”
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7. So, what is Direct Navigation anyway? “ Searching” via descriptive domain names Keyword search = Keyword Domain + Extension
8. Direct Navigation Domain Names: A Spectrum of Uses Domain Traffic via G/ Y! Rent Domain Traffic Buy Domain & Redirect Develop as Mini-Vortal Rebrand on Generic Traffic Only Traffic & Brand
10. The Economics of Domain Traffic The “Old Way”: Buy the Traffic via Google AdWords WiFi.com 15,000 visitors 10% CTR 1,500 visitors Google $1,500 Sedo $1,200 Domain Owner $700 Advertiser pays $1,500 for 1,500 visitors Domain Owner gets $700, Sedo $500, Google $300
11. The Economics of Domain Traffic The “New Way”: Buy or Lease the Domain via Sedo WiFi.com 15,000 visitors 10% CTR 1,500 visitors Google $1,500 Sedo $1,200 Domain Owner $1,000 Advertiser pays $1,500 for 15,000 visitors Domain Owner gets $1,000, Sedo $500, Google $0 $1,500 $1,000 Option 1: Lease : Option 2: Buy the domain for $350,000: - ROI in about 2 years - Domain is an asset, not an expense - You’ll have the domain forever
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