You have an advantage over everyone else in the entire world - but chances are you aren't using it to the fullest extent. What is it? It's YOU. Nobody in the world is like you and there is no better medium to share yourself and your experiences than on a podcast. Audiences are drawn to people that they can relate to and more importantly, people who are honest and authentic. In this session, podcasting experts Cliff Ravenscraft and Pat Flynn will talk about the challenges and benefits of pulling back the curtain and being completely authentic on your show. You'll discover specific strategies for how to be the real you on your show so you can create a deeper, more effective relationship with your listeners.