More Related Content Similar to World without mobile phones (20) World without mobile phones7. How much will their
lives change without
a MOBILE PHONE?
Can they Imagine
that life?
8. How much will their
lives change without
a MOBILE PHONE?
Can they Imagine
that life?
Can they survive it?
9. 730 MN TV VIEWERS
181 MN PRINT READERS
159 MN RADIO LISTNERS
176 MN INTERNET USERS
900 MN MOBILE USERS
Mins / Day. Source Nielsen Study
10. 98 MIN: TV
32 MIN: NEWSPAPERS
44 MIN: MAGAZINES
61 MIN: RADIO
70 MIN: INTERNET
160 MIN: SMARTPHONES
Mins / Day. Source WSJ/ India Youth Study
12. The birth of a new medium
900
MN
160
MIN
MOBILE
USERS
SPENT ON
SMARTPHONES
25. Mobile is a Mass Medium
All your Audience is on Mobile
There are dozens of form factors
Content Consumption is different
Building Mobile Assets is Key for
Brand Success
1
2
3
4
5
26. The Next Big Question for Marketers
HOW DO I USE MOBILE
EFFECTIVELY AS A
MEDIUM?
ROI?
28. YOUR AUDIENCE IS NOT MICROMAX
OR IPHONE OR ANDROID OR JAVAS.
THEY ARE REAL
PEOPLE WITH
REAL NEEDS
30. ALL PHONES ARE SMART OR DUMB!
THERE ARE NO
SMART PHONES
OR DUMB PHONES
31. NOT JUST MEDIA DATA,
TELCO DATA TOO!
LOOK FOR DATA
WHEN MEDIA
PLANNING
34. YES! YOU CAN GET PEOPLE TO
FILL FORMS TOO!
MOBILE OFFERS
WONDERFUL
PERFORMANCE!