1. MARCH 2011 BUSINESS NEWSLETTER
News Online Xchange
MARCH 2011 ISSUE
serves to give up-to-date information on the products and services under the NMS brand, as well as
news involving the Web and Mobile industries.
WHAT IS SOCIAL MEDIA? Just in case you've been living under a rock
In more ways than one, you've probably poked Social Bookmarking method used to organize,
someone, RT'd a funny quote, became mayor of store, manage and search bookmarks of resources
your favorite bar, tumbled about a hilarious picture online. In a social bookmarking system, users save
links to web pages that they want to remember
minutes, or joyed an amazing sketch drawn by a and/or share.
12-year-old kid.
Social Bookmarking allows users the chance to
were referenced in that one sentence alone.
Wikipedia, which in itself another form of social one another and create new communitites of
media site called wiki, has listed down over two users.
for social media. The very term social media has Social Media is a two-way street, you get informed Social Bookmarking Made Easy!
been around for a long time now, but in recent and at the same time interact with others.
years has balloned into a new age form of social The Usual Way
interaction that allows people from all corners of
the world to comment on each others' pictures,
www.website.com
day-to-day activities, experiences and even It would be impossible to talk about Social Media
Each page on your site
personal statuses. without referring to Social Media Sites. Its quite will need many links, one
easy to drown into a sea of Social Networking to each social bookmarks site
Social Media Breakdown
If Media is considered a catalyst for communica-
tion (insert image of newspapers and radio) and thousands of ways on how to go about with each
Social would mean an interaction between 2 or
more people, then social media would be a social yourself into.
instrument of communication. www.website.com +
Social Bookmarking Each page on your site
will need only one link to
Heading over to computer-speak (or Web 2.0 reach all bookmarks sites.
terms to be precise), a social media site would be a Socializer
website that doesn't only provide information, but
allow for interaction as well
e info@newmediaservices.com.au
w www.newmediaservices.com.au

2. MARCH 2011 ISSUE MARCH 2011 BUSINESS NEWSLETTER
Social Network Social Photos & Video Sharing Social Media is Changing Business
From “selling” to connecting with your Audience
Percentage of Companies Using Speci c Social Media
Channels and/or Blogs Who have Acquired a Customer From
That Channel
Social Networking is the grouping of individuals into
speci c groups. Social Networking sites function like an Online photo and video sharing enables a user to upload
online community on internet users. You get to express and share their photos and videos with others publicly or
yourself, share your interests, connect with friends, make privately. The term can also be loosely applied to the use
new friends and get lost in a whole new world only the of online photo galleries that are set up and managed by
Internet can give. individual users, including photoblogs.
Twitter LinkedIn Facebook Company Blog
From “large campaigns” to “small acts”
5 Essentials of Social Media Advertising
Identity-based
Communication
*Naymz
*ClaimID
*LinkedIn
Association-Based User-Initiated Provider-Initiated
Communication Discussion Discussion
*Delicio.us *Yahoo Groups *Myspace
*Bebo
Wikis *Furl
*Ma.gnolia
*Stumble Upon
*Google Groups
*Ning *Friendster
In-Person
Communication
*Meetup
*Upcoming
A Wiki is a website that allows the creation and editing of Social News *Eventual
any number of interlinked web pages. From “large campaigns” to “small acts”
(Image Source: www.socialmediawatch.com)
From “controlling the message” to “transparency”
F
Ward Cunningham and co-author of Bo Leuf in their book
The Wiki Way: Quick Collaboration on the Web, described
the essence of the Wiki concept as follows:
A Wiki invites all users to edit any page or to create new pages
within the wiki Web site.
A Wiki promotes meaningful topic associations between di erent A Social News website features user-submitted stories
pages by making page link creation almost intuitively easy and that are ranked based on popularity. It allows users to
showing whether an intended target page exists or not submit content. Most Social News sites feature a
comment system where users can form a discussion
A Wiki seeks to involve each visitor in an ongoing process of
creation and collaboration that constantly changes the Web site based on each article.
landscape.
From “hard to reach” to “available everywhere”
(Image Source: www.blog.loopa.com)
Text References:
Mashable.com / Copyright to Mark Smiciklas, New Marketing & Social Media Strategist, IntersectionConsulting.com
What is Social Media? By: Daniel Nations, former About.com Guide
e info@newmediaservices.com.au
w www.newmediaservices.com.au

3. MARCH 2011 ISSUE MARCH 2011 BUSINESS NEWSLETTER
INFORMATION HIGHWAY
e info@newmediaservices.com.au
w www.newmediaservices.com.au

4. FEBUARY 2011 ISSUE FEBRUARY 2011 BUSINESS NEWSLETTER
SOCIAL MEDIA and BRAND MANAGEMENT
The need to take Brand Management to a whole new level Social media can do a lot to humanize a
brand - increase the e ectiveness of customer
service and create brand evangelists. The use
of Social Media is parallel with proper Brand
Management.
Social Media Damage, on the other hand,
occurs when a company who associates itself
to any of the many existing Social Media sites
available in the internet fails to maintain the
integrity of their brand by not properly
managing these Social Media sites.
Companies who risk using Social Media sites
should ensure the integrity of their Brand by
ensuring that any form of feedback, may it be
negative or positive, posted online should be
properly monitored. The internet is 24/7 and
so brand monitoring has to be constant.
When Google auto populates the search query eld with “[Your Company Name] Sucks" and you nd your organic rankings are buried under a stack of blogs,
real-time tweets and a variety of websites colorfully lambasting the credibility of your company, it's time to have a carefully monitored social media site.
We're getting to a point if you're not responding, you're not being seen as an authentic type of brand.
~Adam Brown, Head of Social Media Coca-Cola
Existing management should by now be aware of the staggering impact Social Media has in terms of Brand Management. Companies that actively monitor their
brands and customer relations will be better positioned to understand consumer sentiment, or even avoid an online restorm that can eventually lead to a PR crisis.
(Source: Guarding Your Brand: A White Paper on Social Media Monitoring / www.brandguardonline.com)
ag ement easier.
We just made Brand Man
Track...
Measure...
Our Live Operators will... Engage...
Track your brand mentions online.
Measure feedback and sentiments.
Engage with your End-Users to
ensure retention.
We have BrandSeek, a powerful and customizable web
tracker that will sweep through the World Wide Web,
gathering in-depth data that can be generated into
Brand Watch is our solution to
useful reports for Brand Management and Marketing. managing your Brand online.
http://brandguardonline.com/
NEXT MONTH on NOX:
YOUR COMPANY TO THE
WORLD IN 30 SECONDS!
e info@newmediaservices.com.au
w www.newmediaservices.com.au