1. MSc Advanced Food Marketing:
Finding Resources for Research
Julia Robinson, Assistant Librarian for SAgE
University Library

2. Overview
 Today:
 Finding Resources for Research
 Search strategies
 Library Search
 Databases and e-journals
 Open Access resources
 Next week:
 Managing Citation and Referencing
 Keeping up-to-date (citation alerts and RSS)
 Good practice guidelines for referencing
 Introduction to EndNote
University Library

3. Seven Pillars of Information Literacy
©SCONUL 2007 Seven Pillars of Information Literacy model.
Available at: https://www.sconul.ac.uk/groups/information_literacy/diagrams.html. Accessed: 16th October 2012.
University Library

4. Different kinds of information
Books
Internet Ebooks
Journal
Maps articles
Information
resources
Government
Newspapers
reports
Conference
Standards papers
Theses
University Library

5. Information overload?
University Library

6. Search strategy
• Logical • Broad and
connectors narrow terms
(AND, OR, NO • Related terms
T) • Synonyms
• Truncation HOW • Spellings
(conserv*, wo WHAT
Search
m?n) Keywords
techniques
WHERE
WHEN
Appropriate
Limits
• By date sources
• By language • Books
• By type • Journals
• Market data
• Statistics
• Official docs
University Library

7. Start by breaking down keywords
Consumer behaviour and functional foods
consumer behaviour functional foods
buyer behavior health products
customer choice medicinal perishables
public attitude fortified cereals
University Library

8. Move on to where, when and how
Identify information need
Set scope and limits
Use appropriate sources effectively
University Library

9. Choosing and using Library resources
Library Search
• Books, ebooks, journal articles, eprints
Subject databases
• Journal articles and conference papers
Specialist resources
• Market data and newspaper content
University Library

10. Improved searching with Library Search
http://libsearch.ncl.ac.uk
Includes data from the
Library catalogue and a
range of electronic
resources
Full and mo Full & mobile views
Warning! Not all our
resources are covered
by Library Search
University Library

11. Understanding databases
Database: Database:
EJ Collection:
Single publisher
Multi- Subject
publisher specific
Scopus
Science Direct CAB Abstracts
Web of
Knowledge Passport GMID
Lexis Library
Easy to use Cover many
subjects
Not usually
Frequently full-text
full-text Not usually
full-text
Look for the
Only one
publisher Look for the
button
button
University Library

12. Recommended resources for your subject
http://libguides.ncl.ac.uk/Foodmkt
University Library

13. Our electronic
RAS – Remote Application
resources are Service https://ras.ncl.ac.uk/
available any
time, anywhere Use Library Resources
folder
Library Web pages &
Library Guide for
Food Marketing

14. Open Access resources
Institutional repositories
• ePrints (http://eprint.ncl.ac.uk/)
• eTheses (https://theses.ncl.ac.uk/dspace/)
Subject-specific repositories
• OpenDOAR (http://www.opendoar.org/)
Open Access journals
• DOAJ (http://www.doaj.org/)
University Library

15. Inter-Library Loans (ILL)
50 requests (@£1.50) per year
Distance access, use Web ILL
• Credit your account – in person, by post, by
phone.
• Login to the Library catalogue (link in Library
Search)
• Select Inter Library Loan tab
University Library

16. Using other libraries
SCONUL Access Scheme
• http://www.ncl.ac.uk/library/about/access/joining/sconul/extra.php
• Access and borrowing
Check which libraries participate
• http://www.access.sconul.ac.uk/members
• Borrowing rules vary
Register here first
• http://www.access.sconul.ac.uk/users_info
• Collect SCONUL Access card
University Library

17. Help and support
http://libguides.ncl.ac.uk/Foodmkt
University Library

18. Activities for today – compare and contrast
Plan your search strategy
• Breakdown your keywords
• Set your scope and limits
Library Search
• Find books, ebooks and journal articles (search everything)
Scopus
• Find journal articles and conference papers
Specialist resources
• Choose a relevant resource from the Library Guides
Open Access resources
• Search OpenDOAR or DOAJ
University Library