Welcome to the Summer School "Leadership and Governance for Sustainable Tourism" - 1 July 2014, Finland

1. welcome

2. Silvia Barbone | Jlag & FEST
PM4SD
Project Management for Sustainable Development
Foundation for European Sustainable Tourism

3. framework

4. This Combination forms the basis of PM4SD®
PM4SD® is a Certified Project Management methodology,
based on PRINCE2®, developed to design and implement
tourism projects with sustainability in order to create long
term benefits for destinations and local communities.
Project
Management
Sustainable
Development

5. target

6. ๏ Local, Regional, and National Public authorities
๏ Destinations
๏ Tourist Boards
๏ National and Regional Parks
๏ Heritage Sites
๏ Local Development Agencies
๏ Tour Operators
๏ Tourism and Cultural Networks
๏ National Trusts
๏ SMEs
Organisations

7. ๏ Decision makers
๏ Academics
๏ Tourism Consultants
๏ Destination Managers
๏ Programme Managers
๏ Project Managers
๏ Team Managers
๏ Trainers
๏ Entrepreneurs
๏ Students
Individuals

8. Policy Programme Project
The PM4SD Methodology discerns
three different levels of
governance

9. Policy
Strategies
Guidelines
Regulations
ProgrammeNational
Regional
European
International
Project
National
Governments
International
Organisation
EU Institutions
Regional
Governments
Lobby
THREE LEVELS OF GOVERNANCE
National
Governments
International
Organisation
EU Institutions
Regional
Governments
Operational
Programmes
Operational
Programmes
EU
Workprogrammes
Tourism
Programmes
Tourism Projects
Local Development
Projects
Rural Development
Projects
Cultural Projects
Heritage Projects
Tourism Related
Projects
Public
Organisations
Private
Organisations
No Profit
Partnerships

10. “Sustainable tourism approaches remain overwhelmingly
ad hoc with minimum commitment in evidence towards
long- term strategic planning. Especially in developing
countries, the existence of appropriate sustainable
tourism policies, effective governance structures, as well
as implementation successes supported by measurable
results, are still lacking”
Sustainable Tourism Projects need Sustainable Tourism Policies
Global Status of Tourism Sustainability, 10YF Concept Note

11. POLICIES MAP
Europe, the world's No 1 tourist destination
a new political framework for tourism in Europe
(2010), European Commission
!
Europe 2020
European Commission
!
10YFP on SCP
10 Year Framework of Programmes on Sustainable
Consumption and Production

12. From Policies to Actions
Policies
Vision and Beliefs
Actions
Programmes Projects Lobby
Operational
Strategies
…

13. TAKING ACTION
๏ Assess your role as individual and as
representative of your organisation
๏ Assess your context
๏ Build your knowledge
๏ Build your network

14. PM4SD Methodology

15. PM4SD Structure
Variables Principles Processes Components Techniques Products
6 10 5 6 2 2
Costs Continuous Business Justification Project Direction Business Case Product Based Planning Tourism Specialist Product
Timescales Learning from Experience Project Initiation Risk, Issue and Change Management Team Building Management Specialist Product
Quality Roles and Responsibilities Stage Definition and Planning Organisation Logical Framework Approach
Scope Managing by Stages Stage Control and Product Delivery Quality Benefits Maps
Risks Management by Exception Project Closure Planning
Benefits Focus on Products Progress Control
Tailor to Suit the Project Environment
Collaborative approach
Sustainability
Policy

16. PM4SD® Manual 2013
published with www.tso.co.uk

17. Roles

18. ๏ FEST owns PM4SD®//PM4SD™
Copyright and builds relationship with
governments and public bodies organizations
๏ APMG International manages PM4SD®//PM4SD™
certification scheme and it accredits ATOs
(Accredited Training Organizations)
๏ ATOs deliver training

19. PM4SD Qualifications

20. Foundation Qualification
The purpose of the Foundation
qualification is to confirm that a
candidate has sufficient
knowledge and understanding
of the PM4SD method to be able
to work effectively with, or as a
member of, a project
management team working
within an environment
supporting PM4SD
!
!
!
Exams certified by APM GROUP
Practitioner Qualification
The purpose of the Practitioner
qualification is to confirm
whether the candidate has
achieved sufficient understanding
of how to apply and tailor PM4SD in a
scenario situation. Candidates
should be able to apply and
understand how to tailor PM4SD
effectively to a project within an
organisation environment
supporting PM4SD.
!
Exams certified by APM GROUP

21. General benefits

22. PLAN your destination with sustainability
DESIGN successful and sustainable tourism projects
MANAGE your sustainable tourism project successfully
LEARN how to get funding support for your tourism projects
MONITOR how funding are spent
CERTIFY your competences in sustainable tourism management
INCREASE productivity
ENHANCE your career internationally
TRANSFORM your project ideas into concrete actions
APPLY the sustainable tourism indicators with method
NETWORK with key tourism players
Make your contribution to sustainable tourism
WHY join the PM4SD® Training Courses?

23. PM4SD Facts & Figures
Jordan Portugal Spain Italy Belgium United Kingdom Czech Republic
150 tourism professionals Representing 100 organisations from 15 countries
9 Foundation Training Courses & 2 Practitioner Training Courses Delivered
7 different countries
125 certified professionals in PM4SD®
Jlag is the founder partner of FEST, Foundation for European Sustainable Tourism

24. thanks
designed by Jlag
silvia@jlageurope.com
skype jlag_europe
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