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TaylorMade Golf Current Marketing Strategy

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Nathan McIntyre
Nathan McIntyre

The document compares TaylorMade Golf's Web 1.0 and Web 2.0 marketing strategies. Web 1.0 involved impersonal emails and links to product pages, which lacked engagement. Web 2.0 ideas suggested include sharing product demo videos, scientist blogs about products, developing fan pages and viral campaigns to better connect with consumers and influence sales through their social networks. Participating in Web 2.0 marketing allows first mover advantage, lower costs than traditional marketing, and higher customer satisfaction.

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TaylorMade Golf Web 1.0 Marketing Vs Web 2.0 Marketing By: Nathan McIntyre http://nathanjmcintyre.wordpress.com
Here is What I got… ,[object Object],[object Object],[object Object]
Here Is What Happened… ,[object Object],[object Object],[object Object]
But Then…..I had an idea What if…..
You Tried Something Different To Get The Same Point Across?
Announces the results via Tinyurl.com or where there is a product demo Shows a Clip of Golfer using the Club to win!! A scientist blogs about why this club is superior to all others Friends are posting the links to their account to share You develop a fan page to keep fans in touch with news and developments Post multiple pictures for fans to post as their background picture at work Post news about company and products happenings to share Start a Viral marketing campaign
Here is what I experience now… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Participate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Even More? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TaylorMade Golf Current Marketing Strategy

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TaylorMade Golf Current Marketing Strategy

  • 1. TaylorMade Golf Web 1.0 Marketing Vs Web 2.0 Marketing By: Nathan McIntyre http://nathanjmcintyre.wordpress.com
  • 2.
  • 3.
  • 4. But Then…..I had an idea What if…..
  • 5. You Tried Something Different To Get The Same Point Across?
  • 6. Announces the results via Tinyurl.com or where there is a product demo Shows a Clip of Golfer using the Club to win!! A scientist blogs about why this club is superior to all others Friends are posting the links to their account to share You develop a fan page to keep fans in touch with news and developments Post multiple pictures for fans to post as their background picture at work Post news about company and products happenings to share Start a Viral marketing campaign
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