SUCCES Stories Help Ideas Take Hold

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Neelesh Marik

A pictorial summary of the book by the Heath brothers

Business Technologie

Made To Stick Why some ideas take hold and others come unstuck Presentation Summary

What Sticks Sticky = understandable, memorable, and effective in changing thought or behaviour Six Principles : SUCCESs SIMPLE UNEXPECTED CONCRETE CREDIBLE EMOTIONAL STORIES

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Unexpected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concrete ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Credible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Emotional ,[object Object],[object Object],[object Object],[object Object],[object Object]

Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three Top Barriers to Idea stickiness ,[object Object],[object Object],[object Object]

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