This document outlines the 14 phases of developing B2C offers and propositions at Tamin Telecom. It discusses surveying competitors' offers, mapping the market, developing a roadmap, segmenting customers, and checking offers. It also provides examples of prepaid and postpaid plan names and descriptors. The final section discusses the number of plans for each customer segment and the main and sub-segments that each plan targets.

1. 1-The Architecture
Marketing B2C Propositions & Offers :
M.Ghazizadeh
20/06/11
View Mohammad Ghazizadeh'sprofile on LinkedIn
https://www.linkedin.com/in/mohammadghazizadeh

2. B2C Offers
Phase One . Surveying on our Foreign Competitors offers , plans and tariffs
Phase Two . Surveying on our Local Competitors offers , plans and tariffs
Phase Three . Surveying on & Reviewing our Two years portfolio of offers , plans and tariffs
Phase Four. Completing B2C Offers inventory (raw materials)
Phase Five . Offer & plans Market mapping.
Phase Six. Tamin offers Road map
Phase Seven . Making the foundation and the structure of offers
Phase Eight . Checking the offers with segmentation
Phase Nine . Checking the offer with VAS
Phase ten . Checking the offer with content
Phase Eleven . Checking the offer with Product
Phase Twelve . Checking the offer with Pricing
Phase thirteen . Checking the offer with Regulatory
Phase fourteen . Checking the offer with Network
Final Development of Offers & Propositions

3. From then on up to the completion of final naming by BrandComwe call our different plans by below names and descriptors :
Pay Play™ forall Prepaid Plans
Hybrizone™ for all Hybrid Plans
BreakFree ™ for all Postpaid Plans
Names Guide3Pay Play™ (BreakFree )™ Hybrizone™ For General Plans :
For Segmented Plans :
e.g. : Pay Play™ Locked
Plan Name + Descriptor
Plan Name +
Descriptor
e.g. :Businessman™
(BreakFree)

4. i Learner B
i Woman B
i Active! 3i business APrepaidHybridPostpaidPay Play Locked
Break Free Locked
HybriZoneLocked
i Active! 1
i Learner Ai Woman A
i Active! 2
i Business B
Premium
Pay Play GO
Pay Play Monthly
i TouristHybriZoneunlockedBreak freeBreak freeForever
RightelEssentials:
RightelEnhancers:
(Generic -offers)
(Segmented Offers)
Marketing B2C Propositions & Offers
4
Portfolio Definition
General Structure
from13plansweproposed,9ofthemareplan(bundle)basedoffersanditisbecause“nearly70%ofconsumerssaidthattheyprefertopayoneamountforabundledofferincomparewithpayingseparatelyforeachservices”*
* NSN market research 2009

5. Friends & FamilyFootball Fan
Foreign Workers
My Territory
Web Junkies
Elite
TaminDelighters:
More Accurate and event based Passes
Marketing B2C Propositions & Offers
5
Off-PeakersB
Data Boost
Text Boost
Call Boost

6. Some Points about SIMs & Offers
•Atlaunch,allSIMswillbepresentedtonewsubscribersforfreebuttheyshouldpayfortheoffertheywillselect(selectinganofferiscompulsory!)
•Afterlaunchtherewillbejust2SIMsand2prices,oneforprepaidandoneforpostpaid
•Afterlaunch,therewillbe2differentkindsofpackagedoffersforprepaidandpostpaid:1-SIM+Offer2-Offer
•Afterlaunch,therewillbeapriceforSIMandallpackages` priceswillincludeSIMpriceandofferpriceaswell
•Onandafterlaunch-timeinourstores,newsubscriberswillbepresentedbydifferentgiftoptionsintheirsubscriptionformsinwhichtheyshouldselectonofthosegifts.

7. SIM
Tariff Plan
Top Up
Customize
Marketing B2C Propositions & Offers
7Pay Play
On net / off net tariff plan
With top up , access to fixed and generic tariff plans
Range of passes with specific tariff plans
Hybrizone
Tariff Plan range chooses by customer
With top up , access to fixed and generic tariff plansRange of passes with specific tariff plans
Break Free
Tariff Plan range chooses by customer
No-top up but when out of range , customer pays extra
Range of passes with specific tariff plans
Break Free Forever
On net / off net tariff plan
No-top up (Bill Payment)
Range of passes with specific tariff plans
Portfolio Definition
General Structure
Pay Play Monthly
Tariff Plan range choose by customer to pay monthly
With top up , access to fixed and generic tariff plans
Range of passes with specific tariff plans

8. Marketing B2C Propositions & Offers
8
Segmentation ; Plans & Their Benefits

9. Choose the Prepaid plan that suits you!
Marketing B2C Propositions & Offers
9
Customer Expectations
Which plan
Offers` Benefits
Young Generation
Student
Mass Market
Theywantgeneralandsimpleplanwithlowtariffsanddifferentoptionstopayandbonuses,discounts. Mainlyneedgeneralservices.
•SimplePlansbasedonthebudgetandusageattitudesofyou.
•chatwithyourfriendsinacheaperway
•lowtariffstotalkwithyourfamily
•enjoyyourtimewhenyouareoffschool!
•Sharewhatyoulearn!
Theywantlowtariffrates, theywanttochat,theywanttoaccessinternetfortheirprojects,theywantentertainmentintheirfreetime,theywanttotalktotheirfamilyincheaperway
i Learner™
Pay Play™ Locked
Pay Play™
Pay Play™ Monthly
They want high-end 3G handset ,3G services with lower prices , never stop & low-rate internet , entertainment , fun of use
•Highend3Ghandsetwithlowerprice
•Cheapertariffthanotherplan
•Usemore,payless
•Interneteverywherewithlowtariffs
Housewives
Theywantsimplethings, simpletariffplans,tobeaccessibleforfamilyandfriends,checkuptheirchildren,helptodotheirchoresbetter
•Talkwith5favoritefriendsandfamilynumbersinthecheapestway
•haveachancetoattendfemaleactivitiesandeventsinIran
•HealthTextServicefreeforoneyear
•Nutrition&cookingrecipesbySMS
•knowwhereareyourchildrenorlovedonesanytime!
Pay Play™
i Woman™
Pay Play™

10. Choose the Prepaid plan that suits you!
Marketing B2C Propositions & Offers
10
Which plan
Tourists
•stayintouchacross5continentswithFriends& Family
•Freeinternationalcallingminutes
•24/7EnglishCustomerCare
•FreeContent:GPSmaps, interestinglocations,moneyexchangerate
•InternationalSMS
•SendmorethanjustSMS, Sendcolourphotos& Videos!
Theywanteasycommunicationswiththeirfriendsandfamiliesin5continent,theywantlowertariffsthanroaming,Fast&easyTopupbydifferentoptions, EnglishcustomercarecallCentre,internationalMMS-SMS, goodcoverageintouristattractionlocations,GPSmaps, FreeSIM,availabilityinentrancelocations:airports, Hotels,…
Young Generation
Theywant3G services with lower prices , never stop & low-rate internet , entertainment , fun of use , talk to their friends ,gaming , chatting , applications
•Interneteverywherewithlowtariffs
•callatyourpreferredtimewithreducedrate
•CallingonThursdays*isfreeofcharge
•XRBTforfree
•freeinternetonThursdaysandFridays
•Call3friendswithreducedrate
•FavouriteZone!
•UnlimitedcallsandSMSonyourbirthday!
i Active 3™
Pay Play™
i Tourist™
Pay Play™
Customer Expectations
Offers` Benefits

11. Choose the Postpaid plan that suits you!
Marketing B2C Propositions & Offers
11Which plan
PremiumBusinessman
Theywantreliabilityonnetwork,needtodotheirbusinessesbetterandeasier, needtochecktheiremails, MobilepaymentsandmoneymanagementServices,needtotalktobusinesspartnerincheaperways,extraservicesoutoftelecomboundaries
•businessservicestohelpyoudoyourjobbetter
•pay less for your international calls
•paylesstotalkwithyourbusinesspartnersandsubordinates
•Mobilebanking,moneymanagementservices
i Business™
Premium™
Theywanthigh-end3Ghandset,3Gserviceswithlowprices,neverstopinternet, entertainment,funofuse, GPS,Chatting,talktotheirfriendswithlowtariff,socialstatus,Gaming
•GoldenNumbers
•PremiumMembership:VIPServices
•Exclusiveoffers
•PremiumServices
•PremiumContents
•24/7callcenter
(BreakFree) locked™
(BreakFree )
(BreakFree)
(BreakFree)
(BreakFree) Forever™
Young Generation
•competitivetariffs
•Competitivehandsetprice
•Selectthepostpaidtalkplanthatsuitsyourusageandyourbudget
•MonthlyBillpayment
•GamingService
•FreeMusicDownload
•TaminLive!Getmusic,videos,games,newsand…allonyourcellphone.
Theywanttohaveroundnumbers,tailor-madeservices(VIP),servicesoutoftelecomboundariesluxuryhandsets,tobeconsideredpriorsineverynewservicesandoffers, exclusiveoffers,socialstatus
i Active 1™
(BreakFree)
Customer Expectations
Offers` Benefits

12. Choose the Prepaid plan that suits you!
Marketing B2C Propositions & Offers
12
Which plan
Petty Bourgoius
Young Family
i Active 1™
(BreakFree)
•You can talk with 5 numbers of your friends and family with reduced tariffs
•Unlimited Browsing !
•Talk all nights for free
•Favourite Zone !
•Free Games , Music and …
•Having chance to attend contest and youth events .
•Music event reminder and news !
•Free Photo messaging every evening !
Theywanttotalkwiththeirfriendsandfamilywithlowrates.Browsing,talkwithreducedratesattheirplace,Games,Musicand… Entertainment,Helpfullfamilystaffplanningservices,familyeconomy, savingsand…..
Customer Expectations
Offers` Benefits
ourbundledoffersaremainlybasedon“whatcustomersexpectbundledofferstoinclude”*
priorityofthoseneeds:internet,videocall,Message(SMS/MMS)andvoice
* NSN market research 2009

13. Number of plans for each segmentTourist
Housewives
Convenience
Premium :Well-fixed , Businessman/woman
Young Generation: Youth , Young Active , Young Family , Student
Marketing B2C Propositions & Offers
137 Plans6 Plans
2 Plans
1 Plans
1 Plans

14. premium
Petty Bourgeois & Capitalist
√
√
√
Businessman
√
√
√
√
√
√
Young Generation
Youth
√
√
√
Young Active
√
√
√
√
√
√
√
Student
√
Young Family
√
√
Mass Market
N/A
√
√
Women (Housewives)
N/A
√
Tourist
N/A
√
Main Segment
Sub Segment Marketing B2C Propositions & Offers
14

15. Packages
Enhance Connections
Tariff Based
Geographical Based
Premium Distribution & Density of Competitors Offers and PlansDistribution & Density of TaminOffers and Plans in 1stYear
Marketing B2C Propositions & Offers 15