In any marketing campaign (which is what a job search really is) the very first step is to determine where the market is for your product or service (your experience and skills) to maximize opportunities for sales (landing a job). Unfortunately, many job searches miss this important step. The job searcher may be looking for a job that is either in decline or not available in the geographic are they seek. The job seeker is metaphorically “fishing in a dry pond” and wasting time, effort and energy. In this webinar, Ed Andriessen, CEO of Business Training Resource and Kevin Lewis, CEO of Lewis Education Group, answers important questions about how to conduct market research for a job search and avoid “fishing in a dry pond”. Ed and Kevin will cover: • Why job market research is necessary before you start your search • What are the key elements of job market research? • Where to find job market information • What are the hot jobs and how do you get training for them • Online resources for new job titles, descriptions and responsibilities

1. Presenters:
• Kevin Lewis – Lewis Education Group
• Ed Andriessen – Business Training Resource

2.  Pleasesilence
your cell phone

4. Ed Andriessen Kevin Lewis
 CEO of Business Training  CEO of Lewis Education Group
Resource  Business Consultant.
 Marketing Consultant  Also devilishly handsome
 Devilishly handsome (and a lot thinner)

5.  Why this program
 The Marketing Process
 Marketing Research
 Job growth & decline
 Where the jobs are
 The Impact of Education
 Career Information
 Need More Direction?
 Q&A

6. Avoid
◦ Wasted time
◦ Frustration
◦ Insanity
Gain
◦ New perspectives
◦ Awareness
◦ New directions?

7. Marketing
Market Message Medium
Job Search
Search &
Market Resume
Apply
Many people skip this step

8. First determine which jobs are
growing and which jobs are
declining

9. Step 1 – go to Department of Labor Website

10. Step 2 – Select Labor
Market Information

11. Step 3 – Select
Data Reports

12. Step 4 – Select Occupational Employment
Projection Reports

13. Step 4 – Select the report 1. Select county
2. Choose county
3. Choose report

14. Next determine where jobs are
most available

15. Go back to Menu–
Select Labor
Market
Information

16. Select Labor Market Information Update

18. “You need to do more than what
your doing now…
…but not as much as you think you
have to.”
David Allen

19.  GED – if you don’t have one…get one now!

20.  Web Designer Certificate
◦ Learn the elements of Web Design and skills necessary to
create an effective website.
 Web Developer/Programmer Certificate
◦ Developers may choose the Microsoft track, or choose the
Open Source Track.
 Graphic Designer Certificate
◦ Become an effective and marketable designer for both the
web and print publications. Basic foundational training in
the graphic arts in addition to practical experience with the
state-of-the-art, premium Adobe creative suite.

21. Microsoft Word/Excel Certification Preparation
◦ Provides the practical knowledge and skills to prepare
for the Microsoft Certified Application Specialist exam
in Excel/Word.
Veterinary Assistant
◦ This program is designed for entry-level career in the
field of veterinary medicine.
Health Careers
◦ Gerontology, Dental Radiology, EKG, EMT, Pharmacy
Technician
Automated Technology – NEW! -
Who maintains the automation? For electricians, industrial
mechanics, automation technicians, system operators

22. Alternate Route to Teaching
◦ Have a BS, BA, or higher degree and who did not complete a
traditional teacher preparation program? Demand for
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Bookkeeping
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course covers the complete accounting cycle from business
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27.  Why this program
 The Marketing Process
 Marketing Research
 Job growth & decline
 Where the jobs are
 The Impact of Education
 Career Information
 Need More Direction?
 Q&A

28. Thanks for participating!