"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
Located in Lexington, Kentucky, eLink Design specializes in web design, SEO web design, web applications, and search engine optimization. Using Site Administrator, our SEO-friendly CMS, we combine our proven SEO Techniques with high quality web design and development services to build powerful solutions for our clients.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
1. Website Redesign Roadmap
A guide for navigating your next website redesign
eLink Design, Inc.
A Lexington Web Design Firm
2. The Pull Is Cool
• The old style of push marketing is still effective
if you can afford it, but not like it was before
the year 2000.
Push Pull
3. Very Cool
• Over the last 10 years, pull marketing has
gained ground as an effective marketing
method.
• It’s easier and more cost-effective than push
marketing.
6. Wrong Reasons to Redesign
• Our company has a new look and feel.
• The current design is getting old.
• I don’t like the design any more.
• It’s been a while since we had a redesign.
• The marketing department wants to.
• The CEO wants a new look.
8. Right Reasons to Redesign
• I want to get found by more prospects.
• I want to convert more prospects into leads.
– Branding could be a good reason if it will help to
increase prospects and leads.
15. Analysis - ROI
• A redesign without measurable improvement
is a waste of time and money.
• You must know your current web statistics
before you start.
16. Step #1
• Audit your website assets
– Content
– Inbound Links
– Keyword Rankings
– Conversion Tools
• Protect these assets during the redesign
• Wasted assets = wasted time & money
18. Step #2
• Creating great content is just as important as
attractive design
– Blog
– Video
– Photos
– Presentations
– Podcasts
– Press Releases
– eBooks
– Whitepapers
Flickr: Adikos