The Lean Startup and Customer Development model. In Italy.
1. The Lean Startup
and Customer development model. In Italy.
Nicola Junior Vitto
Blomming
Agile Day - November 19, 2010 - Genova
@njvitto - @blomming
nicola@blomming.com
2. What’s a startup?
A startup is first of all an experiment, it is a human
institution designed to deliver a new product or
service under conditions of extreme uncertainty
(From Lessons Learned blog By Eric Ries)
35. Business Plans
While the death of the business plan as a
method to engage investors is a welcome
development, it doesn’t eliminate the need to
think through your business – a process aided
by, ironically, the writing of a business plan.
52. What’s a Lean Startup?
Problem:
unknown
Solution:
unknown
53. A classic full-featured product
Yes...it can be well organized, but not all features are
required to your lean startup.
54. Minimum Viable Product
MVP: A product with the
fewest number of features
needed to achieve a
specific objective, for
which users are willing to
‘pay’ in some form of a
scarce resource.
77. In Italy
In Italy there is a similar model
with A LITTLE Ecosystem
of investors and startups
Few investments with
orders of magnitude lower on startup value
78. In Italy
Capital research for italian startups (*)
• Success requires investments and venture capital
• The 97% is in search of a funding
• The initial capital is of €33k
• The 19% received some form of external investment
(mostly scholarships)
(*) from: Infoservi.it and Mind The Bridge Competition 2010