4. • Advertising is a message designed to
promote a product, a service, or an idea
• Advertising is any form of paid nonpersonal presentation of ideas, goods, or
services for the purpose of inducing
people to buy.
5. Advertising is the promotion of a
company’s products and services carried
out primarily to drive sales of the products
and services.
To build a brand identity and
communicate changes or new product
/services to the customers .
6. “Advertising may be described as the science
of arresting the human intelligence long
enough to get money from it.”
S Leacoc -
7.
8.
9. • Increasing the sales
• Creating and maintaining a brand identity
• Communicating a change in the existing
product line.
• Introduction of a new product or service.
• Increasing the buzz-value of the brand or the
company.
11. • Promotional advertising is advertising that
is designed to increase sales by
– creating an interest in products
– introducing new products and businesses
– explaining a product
– supporting personal selling efforts
– creating new markets
12. • Institutional advertising attempts to create
a favorable impression (image) and
goodwill for a business or an organization
– Purpose is to develop a positive image by
presenting information about a company’s
role in the community, important public issues
and topics of general interest.
16. • A marketing specialist firm that assists the
advertiser in planning and preparing its
advertisements.
• They have specialists who know all about
the effect of different advertising methods
and can help a company with their
strategy
22. Interesting ads from Italian coffee maker Stella entitled ‘The Bite Of
Coffee’. Coffee beans in the form of scorpions or spiders might not be
the bite for everyone
24. Amusing
advertisement
by Australian
Post delivering
the message
that ‘If you
really want to
touch someone,
send them a
letter’.
In this digital
age, email has
taken over
much over post
mail and
writing a
letter would
definitely be
more touching.
25.
26. 76% of consumers don’t believe that companies
tell the truth in advertisements
