2. 1. Jeans store uses QR code to make shopping easier for men.
Shopping can be a trial for some, and it‘s a widely held belief that many men can
find it more of a chore than women. Aiming to improve the experience for men,
Hointer added QR codes to their jeans so that customers could simply scan the
code in order to get their desired size delivered to a changing room ready for them
to try on. This streamlined process saves customers from having to wade through
piles of clothing to find their size, ultimately speeding up a shopping trip for those
who would rather be elsewhere.
3. 2. In china virtual reality stores turns open space into a super market
With the aim of providing a more interactive shopping experience, Yihaodian in
China developed augmented reality stores that can only be accessed in certain
public locations. When customers point their smartphone in the right direction at
locations such as public squares, a virtual store is displayed where items sit on
shelves or hang from the walls. This app provides a simulation of a physical retail
store so shoppers can feel more immersed in their online shopping trip.
4. 3. Brazilian fashion retailer displays FACEBOOK likes for items in real
world stores.
We‘ve seen those involved in retail adjust impressively to the increasingly online
world we live in. C&A provided a good example of how the real world and the
online can converge to create a modern shopping experience. By displaying
Facebook ‗likes‘ on small screens embedded in articles‘ hangers, the retailers
showed the increasing tally of ‗likes‘ different items of clothing were receiving
from web users. The hope was that approval from the online community would
encourage shoppers to purchase an item of clothing.
5. 4. In New York bedroom furniture stores lets customer nap for free.
Making customers feel comfortable can only increase the likelihood that they will
make both a purchase and a return visit. COCO-MAT took this truism quite
literally, and offered a try-before-you-buy approach for their beds. Visitors to the
store were allowed to nap in the beds for a couple of hours and received a free
glass of orange juice, but were not obliged to buy after trying. The idea behind the
campaign was to spread word of the bed store and consequently increase footfall.
6. 5. At Brazilian retailer, RFID tracks merchandise from manufacturer to
customer.
Shop assistants must dread the words ―Have you got any more of…?‖ seeing as it
often prompts a trawl through the back room to see if an item is available in a
particular size. But Brazilian Memove‘s RFID stock tracking technology could
consign such headaches to the past thanks to tags stitched into the clothing that
monitor all items from manufacturing to the moment the customer walks out of the
shop with the purchased product. Keeping track of the stock supply chain can be
made much simpler through the use of technology, and Memove provides a fine
example.
7. 6. ―eKoCool” cooler by Coca-Cola in Uttar Pradesh
India A while ago, Atul Singh, President and CEO, Coca-Cola India and South
West Asia, visited one of his markets in the hinterland in UP, India. He
encountered the challenges that retailers faced in offering chilled beverages in
summers due to long power cuts. Atul Singh came back along with his technical
team with the innovation called ―eKoCool‖ cooler. These coolers are distributed to
women retailers, helping them earn a livelihood. Besides cooling drinks, it can also
charge lanterns and cell phones–this helps them earn that little extra. The cooler
remains chilled for at least two-and-a-half hours after sunset.
8. 7. The Fragrance Bar in China
The Fragrance Bar is an innovative in-store digital experience developed by
Labbrand and has been featured in Sephora‘s newest megastore in Shanghai,
China. The Fragrance Bar is a new retail concept that provides a unique shopping
experience to maximize consumer engagement. It is composed of six stations—
each equipped with an iPad and 10 perfume diffusers. Labbrand created two
different iPad applications for in-store use. One is based on the idea of Memorable
Scents that allows customers to interact with emotion-charged scents. The other
one is based on the idea of Key Life Occasions that allows customers to find their
perfect fragrance for dating, work, going out and gifting. Customers could then
obtain product information directly through the application and share their result
by email or through Sina Weibo. Both applications are linked to perfume diffusers
that allow customers to directly experience different scents and fragrances, thus
increasing the chances of sales conversion.
9. 8. Vital In-Store Analytics to Improve Store Performance Based on
Shopper Behavior
ShopperTrak‘s Interior Analytics suite is designed to provide retailers with new
metrics that instantly deliver insight into shopper behavior and retention.
Unlike other systems that flood users with lots of data and little guidance,
ShopperTrak's Interior Analytics suite is a carefully chosen set of metrics that are
necessary for retailers to optimize layouts, product mix, signage, labor allocation,
and customer service.
The Interior Analytics suite works as part of the ShopperTrak Managed Service to
help retailers answer the following key questions, among others:
Draw Rate: How many people enter my store vs. pass-by?
Abandonment Rate: How many people walk in and immediately leave?
Loyalty: How often do people return to my store?
Zone Traffic: What parts of my store are seeing the most or least amount of
shopper traffic?
Dwell Time: How long do people stay in my store or in a specific
department?
Service Time: How long is it taking to get shoppers through the check-out
lanes?
10. 9. Wi-Fi tags
In some applications of our technology you don‘t want to detect smartphones, but a
Wi-Fi tag instead. This can be useful for instance in nursing homes to track
patients. Blue Mark offers for these applications a special Wi-Fi tag. Long battery
life (up to 1 year)Small size: 62mm x 40mm x 17mmLow weight: 35gUser-
replaceable batteries Numerous mounting options Rugged options for indoor,
outdoor and harsh environments Optional motion sensor
The detection of a Wi-Fi tag is similar as for detection of smartphones. This means
that the same Blue Mark detector can be used.
10.Wi-Fi signature detector (or Bluetooth)
The Wi-Fi signature detector is a special sensor, which collects wireless Wi-Fi
signatures that smartphones transmit. This information can used for instance to
detect and count visitors. The detector is specially designed by BlueMark
Innovations. It has the following specifications:
Small size: 21x21x7cm
Low power consumption (< 2 W)
Power-over-Ethernet (PoE)3G-support; sensor data is automatically
uploaded to our central server using 3G connectionSpecial antenna to detect
11. only Wi-Fi signatures from front-area of the sensorRange up to 200 meter in
open space
The BlueMark detector normally detect Wi-Fi signatures, but there is another
version available to do Bluetooth detection. The Bluetooth detector counts devices
that are discoverable. Due to the popularity of smartphones Wi-Fi detection works
much better than using Bluetooth.
