1. TRUE Branding
Apply directly to forehead...

2. CreateWOWmarketing, LLC
Where did the WOW come from?
• CreateWOWmedia
• 2006
• Social Media
• Blogging, FaceBook, Twitter, YouTube
• Organic SEO & “Findability”

3. CreateWOWmarketing, LLC
Where did the WOW come from?
•August 2010
• CreateWOWmarketing, LLC
• Andrew B. Clark, The Brand Chef
• Graphic Design
• Photography
• Marketing
• Broadcast Video (Training / Communications)
• Social Media Brand Building
• Branding, Marketing Strategy, Execution

4. CreateWOWmarketing, LLC
Providing a viable marketing and
communications resource for SMB -
integrating emerging technologies
with proven marketing strategies.

5. Marketing Communications
analytic creative

6. Marketing Communications

7. Is Your Brand A “T.R.U.E. Brand?”
TRUTHFUL - Understanding The 5-W’s: Who, What
When Where Why and How about your brand (YOU)
RELEVANT - Understanding HOW and why you
relate to your TARGET MARKET
UNIQUE - Understanding how your brand stands out
within a competitive market - your unique market advantage
ENGAGING - Understanding where and how
to best communicate within your brand community

8. Is Your Brand A “T.R.U.E. Brand?”
TRUTHFUL
• Who drives your brand?
• What events built / sustain your brand?
• When have been the best / worst moments?
• Where is your brand (from… at … going)?
• How will your brand survive moving forward?

9. Is Your Brand A “T.R.U.E. Brand?”
RELEVANT
• Is your target market “in tune?”
• What is the intrinsic appeal to your brand?
• How do you amplify / fortify that?
• Are you “in tune” with your target market?

10. Is Your Brand A “T.R.U.E. Brand?”
UNIQUE
• Should be 1st, but wouldn’t spell TRUE.
• Differentiation from a crowded marketplace
• Focal point for marketing & communications
• Is it 1st in your mind?

11. Is Your Brand A “T.R.U.E. Brand?”
ENGAGING
• What “touch-points” do you give?
• Push marketing?
• Pull marketing?
• Social media - networking?
• Building a “BRAND COMMUNITY”

13. www.TheBrandChef.com

14. “Tell me and I'll forget; show me and I may
remember; involve me and I'll understand.”
– Chinese Proverb
1533 Linden Street, #100, Des Moines, Iowa 50309
Phone: 515-257-MKTG (6584) • www.createWOWmarketing.com
Twitter: @TheBrandChef • Andrew@createWOWmarketing.com
www.TheBrandChef.com