By this presentation you will get detail informative information about various social platforms and various facts when you are deciding about which channels to focus for your brands or services.

1. Facts and Figures 2015
Social Media Platforms

2. • 751 Million users access Facebook from mobile with 7,000
different devices
• There are over 10 Million Facebook Apps
• 23% of Facebook users check their account more than 5
times a day.
• 74% of Marketers believe Facebook is important for their
lead generation strategy
• 50 Billion photos are uploaded daily on Facebook
• 75% of possible engagement a post gets in its first 5 hours
1.32+
BILLION
USERS

3. • There are over 288 Million monthly active users
• 28% of Retweets are due to inclusion of “please RT”
• Twitter’s fastest growing age demographic is 55 to 64 year
olds with active users of 79%
• 60% of Twitter users access it from mobile
• Approx. 20 million user accounts are fake
• On an average, over 400 million tweets being sent per day
• 208 is the average number of tweets per day
500 +
MILLION
USERS

4. • Over 343 Million active users on Google+
• Platform has over 67% male users
• 80% of users login at least once a week on Google+ and
60% of users login everyday.
• The +1 button is served more than 5 billion times per day
• 40% of marketers use Google+, 70% desire to learn more
and 67% increase activities on Google+
• Animated GIF’s are still the most engaging types of post
500 +
MILLION
USERS

5. • There are 1.5 Million groups on LinkedIn
• 27% users access LinkedIn through their mobile
• 50% of LinkedIn users have Bachelor or Graduate degree
with them
• 81% users at least belong to one group
• 42% update their profile information regularly
• Over 3 Million Company pages
• Over 1 Billion LinkedIn endorsements
238 +
MILLION
USERS

6. • More than 69% of users are female
• Only 6% have connected their Facebook account
• Food is the top category on Pinterest with 57% discussing
about food-related content
• 80% of total Pinterest pins are Repins
• “Nordstorm” is the most popular brand on Pinterest with
more than 4.4 Million followers
70 +
MILLION
USERS

7. • More than 16 Billion photos already exist on the platform
• An average user on Instagram has close to 40 photos
• ‘MTV’ is the most followed brand on Instagram with over
1.2 Million followers
• Every second 8000 users like some or other photo
• Instagram gets 1000 comments per second
• Over 5 Million videos were shared within 24 hrs of the
launch
• More than 5 Million photos uploaded everyday
130 +
MILLION
USERS

8. For more conversations
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