Top Social Media Marketing Trends in 2015

1. Social Media Marketing
2015 TRENDS

2. 1. Real-Time Marketing is Redefined
Instead of Real-Time focus on Right-Time
Creating fresh, timely content
36%
Reaching consumers across digital touch points
24%
Finding a steady stream of relevant content
18%
Using social media for content marketing
17%
Biggest challenge for Marketers in 2015
In 2015, it will be less about having a
rapid response at the real-time, and
more about having the right content to
share with the right audience at the
right time.

3. 2. Social Media AD Spending Increases
Pay-to-play is the new form of social media
-60
-50
-40
-30
-20
-10
0
10
Paid Organic
Percentage
YOY Facebook Impressions
Moving forward, marketers will shift to
an Always-On paid social strategy to
ensure content is reaching their fans

4. 3. Content marketing continues to grow
Need to create more content Year On Year
29%
39%
Creating more content YOYContent Marketing Budgets
Content creation
was on the rise in
2014, and budgets
are expected to
grow in 2015
With content creation and budgets on
the rise, marketers will place greater
emphasis on measuring ROI and the
effectiveness of their content.
Analytics and Effectiveness will
plan an important role

5. 4. Video isn’t about YOUTUBE anymore
Facebook is more effective and targeted
YouTube
Facebook
In August 2014, Facebook passed
YouTube for desktop video views for
the first time – delivering nearly a
billion more views worldwide.
Marketers need to identify how
video can work across their social
channels.
It’s not one size fits all solution
anymore

6. 5. Facebook is no longer king of engagement
The visual web is taking over
Instagram post
engagement is up
416% in just two
years
Pinterest, Tumblr and
Instagram each
gained more than 10
MN visitors in 2014
Facebook first approach may no
longer make sense
As the social media landscape continues to
splinter and niche social networks appear,
Facebook will not always be the most
impactful or effective channel to build a
social presence and engage with fans

7. For more conversations
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