2. Agenda Comparative Study and SWOT Hockey over the years Viewership PHL Hockey Hubs India Financials of PHL Key success factors Hockey League India Marketing Strategies PHL PHL Background 2
3. Hockey – India- over the Years Failed to qualify for Olympics for 1st time IHF Officials caught taking bribes Politics in Hockey Poor selection Astro Turfs comes European Style vs Indian Style Indian hockey downfall starts 1928 1956 1980 2003 2005 2006 2007 2008 2010 Golden Period 6 Olympic Gold 100% Win record in Olympic matches IHF suspended in 2008 IOA takes over hockey India fares badly in 2010 WC Gets Silver Medal in 2010 CWG Lost 1960 Olympic Gold Won 2 more later in 1964 & 1980 Indian wins cricket WC 1983 Cricket Becomes the no.1 popular sport PHL is formed Tournament staged for 4 years Gives hope for hockey revival in India 3
4. Hockey Hubs- India Haryana has become hub for women’s hockey as Punjab has increased its focus on men’s hockey in the past few years Orissa - Rourkela has produced some of the best hockey players for India at the international level. DilipTirkey and deep defender Lazarus Barla are from Orissa ArjunHallapa present Indian ace forward is from Kodagu tribuneindia.com livemint.com 4
20. Reviving people’s interest in PHL and hockey as a National sport through team’s Brand ambassadors.A normal hockey game- 70 minute- 2 sessions, each of 35 minutes. PHL- 4 sessions each of 17.5 minutes. Hindu.com bharatiyahockey.org Brand Ambassador Team PrakashPadukone Ravi Shastri Madhavan Jimmy Shergill VVS Laxman Source: indiantelevision.com 7
22. Key Success Factors for Hockey League- India Chances of Success Medium in Long Run 3 9
23. Operating Expenses Players & Staff Source : Link Source: Link Prizes Prize money PHL-1 71 Lakhs PHL-4 76 Lakhs Production Costs 10
24. Revenues- Guesstimates Advertising Revenue – On TV , In Stadium This is the total amount which ING paid for 4 years Ticket Revenue Revenue from Sponsors Chandigarh Stadium was filled the most every time. Stadium Revenue from hosting in Chandigarh would have been higher There is hardly any information about in stadia advertising 11
25. Overall Financials- Income Statement Venture would only have been successful in case of Medium level and High Level Ticket price- 100 or 150 Rs 12
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27. Teams were not legal entities with assets and liabilities