2. EXPERT FOCUS AREA
My Expert Focus Area:
Reducing stress on online courses caused by
procrastination, by getting people to watch a video now
3. BRAINSTORM
All the ways
we can get
Joe to watch a
video
Arranged by
whether we
can get Joe to
do it and how
effective it will
be
4. TOP IDEAS
Joe clicks on a video link in an email
Joe clicks on a video link he gets in a text message
Joe schedules a reminder to watch the video on his gcal
Joe watches a 30 sec intro clip and clinks on a link in his email
6. CRUMMY TRIALS INSIGHTS
Email VS Text V
S
People were more likely to click on the video link when it was
delivered via text
People did not always watch the full video on their phones (self
reported)
Though the text message was a stronger trigger, people prefer to
watch lecture videos on their laptops
7. CRUMMY TRIALS INSIGHTS
Email with a 30 sec intro video clip along with a link to the full video
The intro video helped people set up video watching space (find
headphones, setup laptop, charger etc)
Intro video served as low barrier to entry first step (people found it
very easy to do)
People didn’t always transition to the full video after watching the
intro video (not a foolproof system)
Having people watch an unrelated 30 sec video clip was less
effective than an intro clip to the lecture video
8. CRUMMY TRIALS INSIGHTS
Schedule Video watching on Google calendar
People were most likely to schedule a video just after they had
finished watching one, because they were high on motivation
Giving people scheduling suggestions helped them schedule
videos quicker (ex. Try scheduling video watching just after
dinner)
Scheduling was more effective when people also set alarms or
alerts on their phones
There was no social accountability when people scheduled their
own videos
9. WHAT DOES THIS MEAN FOR
YOU?
1. Schedule your next video watching session immediately after
watching a video (try scheduling it after something you commonly
do i.e. Dinner)
2. Set a reminder on your phone to watch the video at that time
3. Get a friend to keep you accountable (ask you whether you
watched your video or not)
4. Use/demand a lecture video service that sends you an email
trigger to watch the video with a 30 sec relevant intro clip to the
video
10. MOVING FORWARD
Look at longer term trends
When do the triggers (email/text) start to get boring ?
How can we vary the triggers ?
How can we build in more social accountability ?
Exploring new triggers
What time of day should the triggers be delivered ?
