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Middle Aged Fitness Walking Wizard

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Nishant Jacob
Nishant Jacob
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Middle Aged Fitness Walking Wizard Nishant Jacob, Stewart Macgregor-Dennis
Content  Demo  Unique Features  Moving Forward  10 Steps for Successful Wizards
Unique Features
Indirect Questions
Dynamically Updating Badge
Visual Summary Reward
Facebook Connect Motivation Peak
Personalization
Moving Forward
Personalized Questions
Intelligent Triggers
Shape Behavior
10 Steps for Successful Wizards
1. Have a Clear Link
2. Start with a Concrete Value Proposition
3. Shape Question Difficulty
4. Build Motivation
5. End with a Clear Call to Action
6. Place FB connect at motivation peak
7. Create negative reinforcement when exiting
8. Create personalization to increase sharing
9. Encourage people to share benefits
10. Use FB data to create more relevant questions
Use our code!  Example app  Fb connect  Fb sharing  Twitter sharing  Visually shaping form  Steps to good form design bit.ly/formtools
Thank You! Nishant Jacob nishantj@stanford.edu @nishantjacob Stewart Macgregor-Dennis smdennis013@stanford.edu @macgregordennis

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Middle Aged Fitness Walking Wizard