6. A positive brand experience creates a loyal band of customers, Several researches have proved That brand which engage with their customers in the online space whether it is via an online Contest or constant conversations on Facebook pages & twitter - tend not only to induce purchase, But also increase recommendation to friends an family
13. UNLIKE FACEBOOK ON TWITTER A whooping 47% of Followers are looking for deals… Plan your offers/ deals in advance to keep the interest going
14. A mere 23% of your existing customers bring about 6% of their network
15. And 23% of users follow you for cool content, that they can re –tweet and promote themselves
16. AND HOW MANY BRANDS DO THEY ACTUALLY KEEP TRACK OF Nearly 53.4 % people follow 2 – 5 brands on Facebook & Twitter… Are you one of them?
17. WHAT HAPPENS AFTER THE “LIKE” OR “FOLLOW” ARE THOSE BRANDS CONSIDERED WHEN IN THE MARKET, SHOPPING FOR PRODUCTS OF A PARTICULAR CATEGORY?
18. PEOPLE WHO FOLLOW BRANDS ON FACEBOOK CONSIDER THEM BY 42% USUALLY WHEN SHOPPING FOR PRODUCTS OF A PARTICULAR CATEGORY FROM THIS ANALYSIS WE REALIZE THAT 98% PEOPLE DO CONSIDER THE BRANDS THEY LIKE ON FACEBOOK WHILE IN THE MARKET
19. THIS NUMBER GOES UP ON TWITTER, WHERE 48% OF PEOPLE WHO FOLLOW BRANDS DO CONSIDER THEM WHILE MAKING A PURCHASE OF PRODUCTS IN A PARTICULAR CATEGORY FROM THIS ANALYSIS WE REALIZE THAT 97% PEOPLE DO CONSIDER THE BRANDS THEY FOLLOW ON TWITTER WHILE IN THE MARKET
21. 42% OF FACEBOOK USERS USUALLY BUY THE BRANDS THEY LIKE AND 17% ACTUALLY DO BUY!!
22. THE GOOD NEWS IS 45% OF TWITTER USERS USUALLY BUY THE BRANDS THEY FOLLOW AND 29% ACTUALLY DO BUY!!
23. WHAT’S THEIR ONLINE EXPERIENCE LIKE?... 23.6% 24% 70% DOWNLOAD A BRAND APP CO CREATE BRANDED CONTENT EXPERIENCE THE BRAND VIA CONTESTS & SWEEPSTAKES
24. TO CONCLUDE SOCIAL MEDIA IS NOT ANOTHER ACCESSORY IN YOUR MARKETING PLAN!