For many nonprofits, getting and using useful financial data for their communications and marketing strategy is a hard, slow and painful process. At CAUSE+E-FFECT 2012, Andrew Beeston (@niphal) presented a new, easy, and inexpensive tool to connect online donor data to existing marketing tools so that donor management and donor care can become a reality rather than a dream. http://www.envoyrelate.com/ http://www.brownbox.net.au/

2. Donor management too…
slow/hard/no skills?

3. If you can get $ data
can you use it?

4. Clicks and likes alone
have no $ value

5. Google analytics
data is not ‘who’

6. Solution:
quantify $ value
of online activity

7. 3 years later

9. Measure the world
This is your income

10. Measure the world
Meet Joe Bloggs

11. Where Joe is from

12. Instant notifications & updates

13. CEO
Major donor team
Marketing
Social media team
Software

14. Useful $ data
informs strategy

15. Use $ data to
be relevant for
intensive donor care

16. Personal Connection

17. :)
“Dear {person} – I rang your home number and mobile
this morning as I wanted to touch base and say thank you
so much for your gift online last night and for your
ongoing support…”

18. Out in the field.

19. Email

21. “I didn’t donate so why
am I being thanked?”
You don’t care.

23. Wow you know my
name. </sarcasm>
You don’t really care.

25. Wow you know my
interaction with your
organisation.
Reciprocity

26. Micro Segmentation

27. Relevant message via
segmentation = +300%
budgeted income

28. Web

29. Different strokes?
Customise the experience

31. Average gift = ?
Give $15 $20

32. What’s working online?

33. Measure $ data.
Experiment, measure
and respond.