Attendance and membership at a building has increased substantially over the past two years. Attendance rose 62% and membership increased 30%. In 2011, total attendance was 7,060 compared to 13,625 in 2012, a 93% rise. The document suggests making experiments integral to an institutional culture.

1. prototyping at

2. find a compelling reason
to try something new

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5. What happens
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6. What happens
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THIS IS TREMENDOUSLY EXCITING.

12. Attendance has Membership has
increased 62% increased 30%
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13. find a compelling reason
to try something new
make sure it is
a genuine experiment

17. Spring 123245.3"%!$$"63"%!$%" 2011 total: 7060
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2012 total: 13,625
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19. find a compelling reason
to try something new
make sure it is
a genuine experiment
make it integral to your
institutional culture

23. nina@santacruzmah.org
@ninaksimon on twitter