"Engaging Museum Audiences" - seminars offered across New Zealand in Nov/Dec, 2009 by Nina Simon of Museum 2.0. The content is very similar to another slideshare upload by Nina, "MuseumNext Participatory Museum."

1. engaging museum audiences
a workshop
nina simon, museum 2.0
nina@museumtwo.com
@ninaksimon on twitter
slides at http://bit.ly/engagenz

2. where i live

3. what i do
balboa park online collaborative
boston children’s museum
calgary science center
chabot space science center
chicago history museum
denver art museum
experience music project
girls math and science partnership
international spy museum
monterey bay aquarium
oakland museum
SFMOMA
smithsonian museum of natural history
statens museum for kunst
tech museum of innovation

4. what i dream about
the participatory museum
is a place where visitors can
create, share, and connect
with each other around
content.

5. there are lots of ways people participate in museums...
Exploratorium Denver Art Museum International Spy Museum

6. and sometimes, they’re more engaged than others.
Tropenmuseum Chicago Children’s Museum

7. today, we’re going to focus on social engagement
Ontario Science Centre Chicago History Museum SFMOMA
and the social technology that supports it

8. what is social technology?
tools that enable people to create,
share, and connect with each other
youtube overplot postsecret

9. that can mean...
Stanford Art Center upper: justletters Facebook
lower: Science Museum of Minnesota

10. and it requires some changes
old relationship new relationships
Authority is content provider Authority is platform provider

11. it’s not for everything
participation does five things best:
deliver personal relevance
celebrate and network diverse voices
deliver dynamic content
encourage interpersonal dialogue
support collaborative + creative practice

12. why would you want to do this?
participation does five things best:
deliver personal relevance
celebrate and network
diverse voices
deliver dynamic content
encourage interpersonal
dialogue
support collaborative +
creative practice

13. why would you want to do this?
to deliver personal relevance
London Science Museum

14. why would you want to do this?
to celebrate and network diverse visitors’ voices
Minnesota History Center

15. why would you want to do this?
to deliver dynamic content and experiences
Keramiekmuseum Princessehof

16. why would you want to do this?
to encourage interpersonal dialogue
University of Washington

17. why would you want to do this?
to support collaborative, creative practice
Victoria and Albert Museum

18. how do the best ones work?

19. so how can you do it well?
what are
MUSEUM you about?
what will these
relationships look
like?
what do they
need?
visitors

20. seven techniques for
participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library

21. seven techniques for
participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library

22. ilikemuseums.com

23. who are you relative to the museum?
self-defined
“you are
what you do”
play.signtific.org

24. seven techniques for
participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library

25. Denver Art Museum

26. Lowell National Historical Park

27. seven techniques for
participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library

28. don’t focus solely on creators...
the vast majority of social media users are not creators

29. what makes YouTube different?

30. seven techniques for
participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library

31. “museums that get better the more people use them.”

32. Ontario Science Cenre

33. Free2Choose, Anne Frank House

34. seven techniques for
participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library

36. seven techniques for
participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library

38. seven techniques for
participatory engagement
1. be personal / i like museums + signtific
2. be creative / side trip + on the road
3. offer multiple engagement points / youtube
4. network the experience / facing mars + free2choose
5. give people real work / children of lodz ghetto
6. be honest / tech virtual
7. connect to known frameworks / living library

39. “Some of the most frequently asked
questions were 'Do you have to be a
bastard to get a job like yours?'”

40. what’s your idea?

41. contact me anytime
nina@museumtwo.com
http://www.museumtwo.com
Slides are available here:
http://bit.ly/engagenz