2. Dansk Designs LTD. was founded in 1965.
 In 1st year of it’s operation sales was $1,00,000/-
In 1980 Sales grew to $10,00,000/-
In 1980 product catalogue listed 600 items.
In 1980 Profit after tax was $ 7,50,000/-

3. Lubell
(Administration, MBA’s
Finance,&
Manufacturing)
Hired
Ted
Nierenberg
(Founder
President) Quistgaard
Additional
(Design Designers
product)

4. “To maintain a 20% growth rate per
year in profit.”

5. DDL planned to enter a new
market area Houseware.
Assumed 3 times growth in
new market

7. Burt
Klapper Maria
Wazeter
Sy. Baxter

8. Jens Niels
Quistgaard Refsgaard
Royalty
Gunnar
Supplier
Cryen

9. Delegation Style

12. 1.No manufacturing operations
2.No research of market segment
3.No standard operating procedures

13. 1.Expand market segment with
new housewares product line,
Dansk Gourmet Designs Ltd
2.Recruitment of formally
educated management
3.New materials and
technology

14. 1.New suppliers for raw materials and manufacturing to
handle expansion
2.Financing resource
3.Rivalry among existing competitors in new pricing market
and customer segments
4.Global marketplace

15. Product
Designing of
Development
Bowls &
Activity
Trays
Possibility of In 1980
Development
Mfg. Process

16. Value Chain Analysis

17. Resource – Based View
Tangible Intangible
Assets Assets
Capabilities

18. No research Initiate Concentrated
on a specific
on customer standard
buyer group in
needs and operating a specific
desires procedures market
New divisions Top management
Look for should determine
for research,
different an organization’s
advertising, and goals, strategy
suppliers sales and design