SlideShare ist ein Scribd-Unternehmen logo

Social Media & Online Reputation Management for Sports & Entertainment

•
•
Nilesh Deshmukh
Nilesh Deshmukh

Presentation for a prospect - A sports marketing agency

1 von 21
Social Media Management & Online Reputation Management For the Sports and Entertainment Sector Presentation by: Nilesh Deshmukh Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
What this Presentation covers Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Sport as an (online) experience: Experience is improved: ,[object Object]
Broadened (more users)
Deepened (more types of use)Builds a relationship with the consumer Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Loyal Fans Major Traditional and Online Media coverage Numerous Clubs and Federations High levels of fan interaction High level of online sports website traffic Society and Vitality driven Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Designed to be disseminated through social interaction. It uses the Internet and web based technologies to transform broadcast media monologues into social media dialogues (many to many). Various platforms. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
In the Next Presentation Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Create a buzz Build ways to bring fans closer to brands Create Conversations Participate in conversations Convert them into sales Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Quick to market Easy to modify Lower Costs Greater Interactions Highly Collaborative Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Facebook – Liverpool FC Twitter – Lance Armstrong / Brawn GP Bebo – Torres Official page Youtube – Rabobank –Holland Hockey Multi platform success story – WRC (Facbook, Twitter and Youtube) There are niche Social network sites like – Sportegg, istadia and golf link for targeted positioning Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Define social networking objectives Understand Target Audience and Platforms Define Call to Actions Set up accounts, blogs, optimize them, submission and article submissions and Online PR Monitor, Measure developments Reporting Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com

Empfohlen

Top 5 Trends in Fan Engagement for 2015
Top 5 Trends in Fan Engagement for 2015Top 5 Trends in Fan Engagement for 2015
Top 5 Trends in Fan Engagement for 2015smeinc
 
Exploring the rhetorical semiotic brand image structure of ad films with mult...
Exploring the rhetorical semiotic brand image structure of ad films with mult...Exploring the rhetorical semiotic brand image structure of ad films with mult...
Exploring the rhetorical semiotic brand image structure of ad films with mult...//disruptiVesemiOtics//
 
Project 2 What is the role of the media and film in influencing fashion (Binq...
Project 2 What is the role of the media and film in influencing fashion (Binq...Project 2 What is the role of the media and film in influencing fashion (Binq...
Project 2 What is the role of the media and film in influencing fashion (Binq...Scy19970806
 
Reading 2-1: Fan Identification PowerPoint
Reading 2-1: Fan Identification PowerPointReading 2-1: Fan Identification PowerPoint
Reading 2-1: Fan Identification PowerPointjsande6
 
Fashion Blogging
Fashion Blogging Fashion Blogging
Fashion Blogging danhquynguyen
 
Smarter Systems for a Smarter Planet Client Keynote Presentation for Blade C...
Smarter Systems for a Smarter Planet Client Keynote Presentation for Blade C...Smarter Systems for a Smarter Planet Client Keynote Presentation for Blade C...
Smarter Systems for a Smarter Planet Client Keynote Presentation for Blade C...IBM India Smarter Computing
 
Social media and sports marketing
Social media and sports marketingSocial media and sports marketing
Social media and sports marketingBrett Howsley
 
Episode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media Marketing
Episode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media MarketingEpisode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media Marketing
Episode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media MarketingNeil Horowitz
 

Empfohlen

Top 5 Trends in Fan Engagement for 2015
Top 5 Trends in Fan Engagement for 2015Top 5 Trends in Fan Engagement for 2015
Top 5 Trends in Fan Engagement for 2015smeinc
 
Exploring the rhetorical semiotic brand image structure of ad films with mult...
Exploring the rhetorical semiotic brand image structure of ad films with mult...Exploring the rhetorical semiotic brand image structure of ad films with mult...
Exploring the rhetorical semiotic brand image structure of ad films with mult...//disruptiVesemiOtics//
 
Project 2 What is the role of the media and film in influencing fashion (Binq...
Project 2 What is the role of the media and film in influencing fashion (Binq...Project 2 What is the role of the media and film in influencing fashion (Binq...
Project 2 What is the role of the media and film in influencing fashion (Binq...Scy19970806
 
Reading 2-1: Fan Identification PowerPoint
Reading 2-1: Fan Identification PowerPointReading 2-1: Fan Identification PowerPoint
Reading 2-1: Fan Identification PowerPointjsande6
 
Fashion Blogging
Fashion Blogging Fashion Blogging
Fashion Blogging danhquynguyen
 
Smarter Systems for a Smarter Planet Client Keynote Presentation for Blade C...
Smarter Systems for a Smarter Planet Client Keynote Presentation for Blade C...Smarter Systems for a Smarter Planet Client Keynote Presentation for Blade C...
Smarter Systems for a Smarter Planet Client Keynote Presentation for Blade C...IBM India Smarter Computing
 
Social media and sports marketing
Social media and sports marketingSocial media and sports marketing
Social media and sports marketingBrett Howsley
 
Episode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media Marketing
Episode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media MarketingEpisode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media Marketing
Episode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media MarketingNeil Horowitz
 
50 problemas
50 problemas50 problemas
50 problemasAixa Rodriguez
 
Sports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceSports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceJohn Duffy
 
Sports Social Media and Marketing - Running Conference Melb 090417
Sports Social Media and Marketing - Running Conference Melb 090417Sports Social Media and Marketing - Running Conference Melb 090417
Sports Social Media and Marketing - Running Conference Melb 090417Nick Gonios
 
Social Media Marketing From Start To Finish
Social Media Marketing From Start To FinishSocial Media Marketing From Start To Finish
Social Media Marketing From Start To FinishLorna Li
 
Jez jowett social media, digital, sports and marketing predictions for 2012
Jez jowett social media, digital, sports and marketing predictions for 2012Jez jowett social media, digital, sports and marketing predictions for 2012
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
 
Monetising Fan Engagement from Sponsorships and Sports Events
Monetising Fan Engagement from Sponsorships and Sports EventsMonetising Fan Engagement from Sponsorships and Sports Events
Monetising Fan Engagement from Sponsorships and Sports EventsMasood Akhtar
 
Sports development 2010l6
Sports development 2010l6Sports development 2010l6
Sports development 2010l6Cardiff Metropolitan University
 
Social media in sports marketing
Social media in sports marketingSocial media in sports marketing
Social media in sports marketingMary Van Buren
 
Social Media and Sports Management
Social Media and Sports ManagementSocial Media and Sports Management
Social Media and Sports ManagementWest Virginia University - Department of Communication Studies
 
Fashion: Media and Marketing, How Media and Film Influence Fashion
Fashion: Media and Marketing, How Media and Film Influence FashionFashion: Media and Marketing, How Media and Film Influence Fashion
Fashion: Media and Marketing, How Media and Film Influence Fashionhwoodcock1
 
Sports 2.0 webinar 0802v.22
Sports 2.0 webinar 0802v.22Sports 2.0 webinar 0802v.22
Sports 2.0 webinar 0802v.22KickApps
 
Digisport helleu
Digisport helleuDigisport helleu
Digisport helleuUniversité de Caen Basse-Normandie
 
The behavior of sports fans powerpoint
The behavior of sports fans powerpointThe behavior of sports fans powerpoint
The behavior of sports fans powerpointXCrunner24
 
Fashion diffusion and the role of media
Fashion diffusion and the role of mediaFashion diffusion and the role of media
Fashion diffusion and the role of mediajekyllisa
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For BusinessTrevor Dickerson
 
Internet Marketing Consulting for a not-for-profit
Internet Marketing Consulting for a not-for-profitInternet Marketing Consulting for a not-for-profit
Internet Marketing Consulting for a not-for-profitKate Ammerman
 
Cisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case StudiesCisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case StudiesPetra Neiger
 
People Browsr Keynote
People Browsr KeynotePeople Browsr Keynote
People Browsr KeynoteDave Haft
 
The Evolution and State of Social Media through Cisco Case Studies
The Evolution and State of Social Media through Cisco Case StudiesThe Evolution and State of Social Media through Cisco Case Studies
The Evolution and State of Social Media through Cisco Case StudiesPetra Neiger
 
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011yrewol
 
Introduction To Social Media & Fundraising
Introduction To Social Media & FundraisingIntroduction To Social Media & Fundraising
Introduction To Social Media & FundraisingTechSoup
 
Introduction To Social Media & Fundraising
Introduction To Social Media & FundraisingIntroduction To Social Media & Fundraising
Introduction To Social Media & FundraisingTechSoup
 

Weitere ähnliche Inhalte

Andere mochten auch

Sports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceSports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceJohn Duffy
 
Sports Social Media and Marketing - Running Conference Melb 090417
Sports Social Media and Marketing - Running Conference Melb 090417Sports Social Media and Marketing - Running Conference Melb 090417
Sports Social Media and Marketing - Running Conference Melb 090417Nick Gonios
 
Social Media Marketing From Start To Finish
Social Media Marketing From Start To FinishSocial Media Marketing From Start To Finish
Social Media Marketing From Start To FinishLorna Li
 
Jez jowett social media, digital, sports and marketing predictions for 2012
Jez jowett social media, digital, sports and marketing predictions for 2012Jez jowett social media, digital, sports and marketing predictions for 2012
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
 
Monetising Fan Engagement from Sponsorships and Sports Events
Monetising Fan Engagement from Sponsorships and Sports EventsMonetising Fan Engagement from Sponsorships and Sports Events
Monetising Fan Engagement from Sponsorships and Sports EventsMasood Akhtar
 
Social media in sports marketing
Social media in sports marketingSocial media in sports marketing
Social media in sports marketingMary Van Buren
 
Fashion: Media and Marketing, How Media and Film Influence Fashion
Fashion: Media and Marketing, How Media and Film Influence FashionFashion: Media and Marketing, How Media and Film Influence Fashion
Fashion: Media and Marketing, How Media and Film Influence Fashionhwoodcock1
 
Sports 2.0 webinar 0802v.22
Sports 2.0 webinar 0802v.22Sports 2.0 webinar 0802v.22
Sports 2.0 webinar 0802v.22KickApps
 
The behavior of sports fans powerpoint
The behavior of sports fans powerpointThe behavior of sports fans powerpoint
The behavior of sports fans powerpointXCrunner24
 
Fashion diffusion and the role of media
Fashion diffusion and the role of mediaFashion diffusion and the role of media
Fashion diffusion and the role of mediajekyllisa
 

Andere mochten auch (14)

50 problemas
50 problemas50 problemas
50 problemas
 
Sports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceSports and Social Media, Practical Advice
Sports and Social Media, Practical Advice
 
Sports Social Media and Marketing - Running Conference Melb 090417
Sports Social Media and Marketing - Running Conference Melb 090417Sports Social Media and Marketing - Running Conference Melb 090417
Sports Social Media and Marketing - Running Conference Melb 090417
 
Social Media Marketing From Start To Finish
Social Media Marketing From Start To FinishSocial Media Marketing From Start To Finish
Social Media Marketing From Start To Finish
 
Jez jowett social media, digital, sports and marketing predictions for 2012
Jez jowett social media, digital, sports and marketing predictions for 2012Jez jowett social media, digital, sports and marketing predictions for 2012
Jez jowett social media, digital, sports and marketing predictions for 2012
 
Monetising Fan Engagement from Sponsorships and Sports Events
Monetising Fan Engagement from Sponsorships and Sports EventsMonetising Fan Engagement from Sponsorships and Sports Events
Monetising Fan Engagement from Sponsorships and Sports Events
 
Sports development 2010l6
Sports development 2010l6Sports development 2010l6
Sports development 2010l6
 
Social media in sports marketing
Social media in sports marketingSocial media in sports marketing
Social media in sports marketing
 
Social Media and Sports Management
Social Media and Sports ManagementSocial Media and Sports Management
Social Media and Sports Management
 
Fashion: Media and Marketing, How Media and Film Influence Fashion
Fashion: Media and Marketing, How Media and Film Influence FashionFashion: Media and Marketing, How Media and Film Influence Fashion
Fashion: Media and Marketing, How Media and Film Influence Fashion
 
Sports 2.0 webinar 0802v.22
Sports 2.0 webinar 0802v.22Sports 2.0 webinar 0802v.22
Sports 2.0 webinar 0802v.22
 
Digisport helleu
Digisport helleuDigisport helleu
Digisport helleu
 
The behavior of sports fans powerpoint
The behavior of sports fans powerpointThe behavior of sports fans powerpoint
The behavior of sports fans powerpoint
 
Fashion diffusion and the role of media
Fashion diffusion and the role of mediaFashion diffusion and the role of media
Fashion diffusion and the role of media
 

Ähnlich wie Social Media & Online Reputation Management for Sports & Entertainment

Internet Marketing Consulting for a not-for-profit
Internet Marketing Consulting for a not-for-profitInternet Marketing Consulting for a not-for-profit
Internet Marketing Consulting for a not-for-profitKate Ammerman
 
Cisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case StudiesCisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case StudiesPetra Neiger
 
People Browsr Keynote
People Browsr KeynotePeople Browsr Keynote
People Browsr KeynoteDave Haft
 
The Evolution and State of Social Media through Cisco Case Studies
The Evolution and State of Social Media through Cisco Case StudiesThe Evolution and State of Social Media through Cisco Case Studies
The Evolution and State of Social Media through Cisco Case StudiesPetra Neiger
 
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011yrewol
 
Introduction To Social Media & Fundraising
Introduction To Social Media & FundraisingIntroduction To Social Media & Fundraising
Introduction To Social Media & FundraisingTechSoup
 
Introduction To Social Media & Fundraising
Introduction To Social Media & FundraisingIntroduction To Social Media & Fundraising
Introduction To Social Media & FundraisingTechSoup
 
Social Media Strategies that Work!
Social Media Strategies that Work!Social Media Strategies that Work!
Social Media Strategies that Work!Griffin Comm
 
Using Social Media in the New Sports Community
Using Social Media in the New Sports CommunityUsing Social Media in the New Sports Community
Using Social Media in the New Sports CommunitySteve Momorella
 
Georgia Credit Union Affiliates Social Media
Georgia Credit Union Affiliates Social MediaGeorgia Credit Union Affiliates Social Media
Georgia Credit Union Affiliates Social Mediadml communications
 
Humber internet marketing_recommendation
Humber internet marketing_recommendationHumber internet marketing_recommendation
Humber internet marketing_recommendationnhlonthefly
 
Realtor And Social Media
Realtor And Social MediaRealtor And Social Media
Realtor And Social MediaMonique Terrell
 
PeopleBrowsr Summary Deck
PeopleBrowsr Summary DeckPeopleBrowsr Summary Deck
PeopleBrowsr Summary DeckPeopleBrowsr
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small businessKathy Hendrick
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small businessKathy Hendrick
 
Chase oppfor brands_11.1.11_condensed
Chase oppfor brands_11.1.11_condensedChase oppfor brands_11.1.11_condensed
Chase oppfor brands_11.1.11_condenseddborstein
 
Thomas Social Media Myspace Presentation Ai Mnew
Thomas Social Media Myspace Presentation Ai MnewThomas Social Media Myspace Presentation Ai Mnew
Thomas Social Media Myspace Presentation Ai MnewTomHey
 
Nike Running France Facebook Page Analysis
Nike Running France Facebook Page AnalysisNike Running France Facebook Page Analysis
Nike Running France Facebook Page AnalysisAlexandre Hoffmann
 
Nike Running Facebook Analysis + Recommendations
Nike Running Facebook Analysis + RecommendationsNike Running Facebook Analysis + Recommendations
Nike Running Facebook Analysis + RecommendationsDenis Stephan
 

Ähnlich wie Social Media & Online Reputation Management for Sports & Entertainment (20)

Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
Internet Marketing Consulting for a not-for-profit
Internet Marketing Consulting for a not-for-profitInternet Marketing Consulting for a not-for-profit
Internet Marketing Consulting for a not-for-profit
 
Cisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case StudiesCisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case Studies
 
People Browsr Keynote
People Browsr KeynotePeople Browsr Keynote
People Browsr Keynote
 
The Evolution and State of Social Media through Cisco Case Studies
The Evolution and State of Social Media through Cisco Case StudiesThe Evolution and State of Social Media through Cisco Case Studies
The Evolution and State of Social Media through Cisco Case Studies
 
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
 
Introduction To Social Media & Fundraising
Introduction To Social Media & FundraisingIntroduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
 
Introduction To Social Media & Fundraising
Introduction To Social Media & FundraisingIntroduction To Social Media & Fundraising
Introduction To Social Media & Fundraising
 
Social Media Strategies that Work!
Social Media Strategies that Work!Social Media Strategies that Work!
Social Media Strategies that Work!
 
Using Social Media in the New Sports Community
Using Social Media in the New Sports CommunityUsing Social Media in the New Sports Community
Using Social Media in the New Sports Community
 
Georgia Credit Union Affiliates Social Media
Georgia Credit Union Affiliates Social MediaGeorgia Credit Union Affiliates Social Media
Georgia Credit Union Affiliates Social Media
 
Humber internet marketing_recommendation
Humber internet marketing_recommendationHumber internet marketing_recommendation
Humber internet marketing_recommendation
 
Realtor And Social Media
Realtor And Social MediaRealtor And Social Media
Realtor And Social Media
 
PeopleBrowsr Summary Deck
PeopleBrowsr Summary DeckPeopleBrowsr Summary Deck
PeopleBrowsr Summary Deck
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
 
Chase oppfor brands_11.1.11_condensed
Chase oppfor brands_11.1.11_condensedChase oppfor brands_11.1.11_condensed
Chase oppfor brands_11.1.11_condensed
 
Thomas Social Media Myspace Presentation Ai Mnew
Thomas Social Media Myspace Presentation Ai MnewThomas Social Media Myspace Presentation Ai Mnew
Thomas Social Media Myspace Presentation Ai Mnew
 
Nike Running France Facebook Page Analysis
Nike Running France Facebook Page AnalysisNike Running France Facebook Page Analysis
Nike Running France Facebook Page Analysis
 
Nike Running Facebook Analysis + Recommendations
Nike Running Facebook Analysis + RecommendationsNike Running Facebook Analysis + Recommendations
Nike Running Facebook Analysis + Recommendations
 

Mehr von Nilesh Deshmukh

Video Content pitch to FC Pune City
Video Content pitch to FC Pune City Video Content pitch to FC Pune City
Video Content pitch to FC Pune City Nilesh Deshmukh
 
Marketing Report - HRX by Hrithik Roshan & Myntra unveil its first brand amba...
Marketing Report - HRX by Hrithik Roshan & Myntra unveil its first brand amba...Marketing Report - HRX by Hrithik Roshan & Myntra unveil its first brand amba...
Marketing Report - HRX by Hrithik Roshan & Myntra unveil its first brand amba...Nilesh Deshmukh
 
I League digital pitch - Centralised Revenue Generation Plan
I League digital pitch - Centralised Revenue Generation PlanI League digital pitch - Centralised Revenue Generation Plan
I League digital pitch - Centralised Revenue Generation PlanNilesh Deshmukh
 
Managing AIBA Boxing Talent Presentation on Global Strategy & Execution
Managing AIBA Boxing Talent Presentation on Global Strategy & Execution Managing AIBA Boxing Talent Presentation on Global Strategy & Execution
Managing AIBA Boxing Talent Presentation on Global Strategy & Execution Nilesh Deshmukh
 
Sports business Basics in India
Sports business Basics in IndiaSports business Basics in India
Sports business Basics in IndiaNilesh Deshmukh
 
How other Sports governing bodies are involved in Social Media - Lessons for ...
How other Sports governing bodies are involved in Social Media - Lessons for ...How other Sports governing bodies are involved in Social Media - Lessons for ...
How other Sports governing bodies are involved in Social Media - Lessons for ...Nilesh Deshmukh
 
Social Media Usage, Case Studies And Frame
Social Media Usage, Case Studies And FrameSocial Media Usage, Case Studies And Frame
Social Media Usage, Case Studies And FrameNilesh Deshmukh
 
International Management Group
International Management GroupInternational Management Group
International Management GroupNilesh Deshmukh
 
Sports management – my profile
Sports management – my profileSports management – my profile
Sports management – my profileNilesh Deshmukh
 

Mehr von Nilesh Deshmukh (13)

Krrish 3 Merchandise
Krrish 3 Merchandise Krrish 3 Merchandise
Krrish 3 Merchandise
 
Video Content pitch to FC Pune City
Video Content pitch to FC Pune City Video Content pitch to FC Pune City
Video Content pitch to FC Pune City
 
Marketing Report - HRX by Hrithik Roshan & Myntra unveil its first brand amba...
Marketing Report - HRX by Hrithik Roshan & Myntra unveil its first brand amba...Marketing Report - HRX by Hrithik Roshan & Myntra unveil its first brand amba...
Marketing Report - HRX by Hrithik Roshan & Myntra unveil its first brand amba...
 
Voxtur Media
Voxtur Media Voxtur Media
Voxtur Media
 
Illegal Betting pdf
Illegal Betting pdfIllegal Betting pdf
Illegal Betting pdf
 
I League digital pitch - Centralised Revenue Generation Plan
I League digital pitch - Centralised Revenue Generation PlanI League digital pitch - Centralised Revenue Generation Plan
I League digital pitch - Centralised Revenue Generation Plan
 
Managing AIBA Boxing Talent Presentation on Global Strategy & Execution
Managing AIBA Boxing Talent Presentation on Global Strategy & Execution Managing AIBA Boxing Talent Presentation on Global Strategy & Execution
Managing AIBA Boxing Talent Presentation on Global Strategy & Execution
 
Sports business Basics in India
Sports business Basics in IndiaSports business Basics in India
Sports business Basics in India
 
How other Sports governing bodies are involved in Social Media - Lessons for ...
How other Sports governing bodies are involved in Social Media - Lessons for ...How other Sports governing bodies are involved in Social Media - Lessons for ...
How other Sports governing bodies are involved in Social Media - Lessons for ...
 
Social Media Usage, Case Studies And Frame
Social Media Usage, Case Studies And FrameSocial Media Usage, Case Studies And Frame
Social Media Usage, Case Studies And Frame
 
International Management Group
International Management GroupInternational Management Group
International Management Group
 
Sports management – my profile
Sports management – my profileSports management – my profile
Sports management – my profile
 
IMG- SWOT Analysis
IMG- SWOT AnalysisIMG- SWOT Analysis
IMG- SWOT Analysis
 

Social Media & Online Reputation Management for Sports & Entertainment

  • 1. Social Media Management & Online Reputation Management For the Sports and Entertainment Sector Presentation by: Nilesh Deshmukh Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 2. What this Presentation covers Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 3. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 4.
  • 6. Deepened (more types of use)Builds a relationship with the consumer Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 7. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 8. Loyal Fans Major Traditional and Online Media coverage Numerous Clubs and Federations High levels of fan interaction High level of online sports website traffic Society and Vitality driven Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 9. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 10. Designed to be disseminated through social interaction. It uses the Internet and web based technologies to transform broadcast media monologues into social media dialogues (many to many). Various platforms. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 11. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 12. In the Next Presentation Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 13. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 14. Create a buzz Build ways to bring fans closer to brands Create Conversations Participate in conversations Convert them into sales Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 15. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 16. Quick to market Easy to modify Lower Costs Greater Interactions Highly Collaborative Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 17. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 18. Facebook – Liverpool FC Twitter – Lance Armstrong / Brawn GP Bebo – Torres Official page Youtube – Rabobank –Holland Hockey Multi platform success story – WRC (Facbook, Twitter and Youtube) There are niche Social network sites like – Sportegg, istadia and golf link for targeted positioning Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 19. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 20. Define social networking objectives Understand Target Audience and Platforms Define Call to Actions Set up accounts, blogs, optimize them, submission and article submissions and Online PR Monitor, Measure developments Reporting Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 21. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 22. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com
  • 23. Services Provided EDP SEO SOCIAL NET WORK PPC REP. MGT BLOG OPTIMIZATION FORUMS COMMUNITY MGT Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com