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Automotive Cluster : germany Group 1
Cluster: Stuttgart
Education & Technology From 19th century: government-financed system for education - focus on scientific research Baden-Württemberg (Stuttgart region) : the most renowned universities in Germany 9 state universities  - 3 privates - 22 public colleges Technologically oriented - offer special courses for the automotive sector - more applied research Supply automotive companies with well trained, practical specialists Government-financed system for research in technology, science and business Science-based firms with in-house R&D laboratories
Growth Drivers Demand After WWII: Federal Republic Of Germany (West) 1990: Germany reunification + 17 million people 1992: Maastricht Treaty -  Creation of the European Market German consumers’ behavior - demand for high quality products  Engineering-driven concepts in Germany vs  consumer-driven convenience concepts in cars in the US Government Policy 19th century : Abolishment of traditional restrictions on the freedom to engage in business Infrastructure: launch of construction of roads and canals, encouragement of railway construction
Growth Drivers
Development  of the Industry Stuttgart region: development of the 1st  ever automobile in the 1887 by Carl Benz and Gottlieb Daimler  Development of DaimlerChrysler, Porsche & Bosch 1800s:import of  technical know-how from Britain and Belgium in machine-building, iron and steel industries 1920s: Industry consisted of 150 small automotive/components producers  1934: Nazi government ordered the industry to standardize production Formation of Automotive Industry Economic Group 1930s: Nazi government initiatives – production going from 52,000 to 352,ooo units Late 1930s: 3rd largest automobile manufacturer in the world
Porter 5 Forces Bargaining Power of Supplier ,[object Object],(Switching Cost,  Product Quality & technology) Barriers to Entry (new entrants) ,[object Object]
High R&D
Technical Expertise
Economies of Scale
Supply/dist. networkIntense Rivalry  VW, M.Benz, Porsche, Opel (Innovation, Differentiation, Price, Volume, Technology) Threat of Substitutes ,[object Object]
Electric Cars*

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International Competitiveness Automobile Cluster In Germany