Ten Trends of how Social Media is changing Sports Marketing

1. How Social Media is changing
Sports Marketing
www.socialsportsmarketing.com

2. Game Changer # 1: Gamification
• The Challenge: Fan ADHD
• The Solution: Make it More FUN
• Enhances FAN Experience
• Drives Sharing & Loyalty
• Game Mechanics:
– Points
– Badges
– Levels
– Leaderboards
– Challenges

3. Doing the Nation Proud
Sports
Marketing
Social Carlsberg FAN Challenge

5. Game Changer # 2: Social TV
• 80% Mobile Users are Online
while watching TV
• Sport Fans are craving Second
Screen Experiences
• Considered an Enhancement
rather than Distraction
• Fans want to actively connect &
participate while watching their
favourite game

6. Doing the Nation Proud
Sports
Marketing
Social Heineken Star Player

8. Game Changer # 3: Augmented Reality
• Mixes real-world Environ-
ment with Digital Content
• Enabling FAN Immersion
• Turning Consumers into
Prosumers
• Visualization

9. Doing the Nation Proud
Sports
Marketing
Social Budweiser Lift the Cup

11. Game Changer # 4: Social Broadcasting
• Communicate directly with
the FAN
• Become the Media
• Youtube Channel
• Video Blogging
• Real-time Feedback
• Boost Social Networking

12. Doing the Nation Proud
Sports
Marketing
Social Manchester City FAN TV

14. Game Changer # 5: Women Sports
• Traditionally ignored
• One third of Global Sports
Audience
• Half of Superbowl
Viewership
• 80% of all Consumer
Purchasing Decisions
• Real Sports Fans

15. Doing the Nation Proud
Sports
Marketing
Social Under Armour Take it Back

17. Game Changer # 6: Twitter
• Favoured by Athletes and
Journalists
• Simplicity – 140 Characters
• Quality vs Quantity
• Concise & Compact
• Deliberate Action (T & RT)
• 100% Smartphone Friendly

18. Doing the Nation Proud
Sports
Marketing
Social Philadelphia Wings

20. Game Changer # 7: Hi-Tech Stadia
• Getting Your Fans to connect &
converse
• Creating a Platform for FAN
Interaction
• Best Time & Place: Matchday
• Sporting Excellence +
Technology Excellence
• Home-viewing Experience

21. Doing the Nation Proud
Sports
Marketing
Social BC Place Stadium

23. Game Changer # 8: SuperFans
• Building Loyalty
• Becoming a Loss-Proof Brand
• Human Connections are what
matters
• Empowering Superfans with
VIP Access, Status & Channels
• Turning Superfans into Brand
Advocates

24. Doing the Nation Proud
Sports
Marketing
Social MLB Field of Dreams

26. Game Changer # 9: Open Source
• Ask not what your FAN can do
for you, but what you can do
for your FAN!
• Make it Real, Make it Human
• Permission-based Dialogue
with the FAN
• Step into the FAN Life and add
Value

27. Doing the Nation Proud
Sports
Marketing
Social Ralph Lauren Legends Clinic

29. Game Changer # 10: Mobile Apps
• HTML5 viable Alternative
for developers
• One Mobile Browser Site
• One app for all
• Saving Cost & Time
• Tablet like Experience
• Grid Layout & Clickable
Blocks

30. Doing the Nation Proud
Sports
Marketing
Social Sports Illustrated Snapshot

32. How Social Media is changing
Sports Marketing
The Social Media Sports League

33. The Social Media Sports League

34. 1. Audience: Total # of Fans
2. Frequency: Regularity of Communication
3. Engagement: Q&Q of Team / FAN Interaction
4. Promotion: FAN Contests, Rewards, Activations
5. Content: Authenticity, Originality, Quality

43. How Social Media is changing
Sports Marketing
www.socialsportsmarketing.com