FIFA World Cup Analyst Dr Nikolaus Eberl shares his insights on CNBC's Business 2010 Show into the ten determinants of hosting the best FIFA Confederations Cup ever
2. Authored by Dr Nik (CEO: BrandOvation)
and broadcast by CNBC Africa
The author of the bestselling book โBrandOvationโข:
How Germany won the World Cup of Nation Brandingโ,
and the sequel โThe Heroโs Journey: Building a Nation
of World Championsโ, Dr Nikolaus Eberl holds a PhD
from the Free University of Berlin and a Postgraduate
Diploma from The Johns Hopkins University.
Dr Nik headed the Net Promoter Scorecard research
project on South Africaโs Destination Branding
Success Story during the 2010 FIFA World Cupโข, and
he is the co-author of the World Cup Brand
Ambassador Program 'Welcome 2010' and
chairperson of the inaugural 2010 FAN World Cupโข.
(c) BrandOvation 2012. All Rights Reserved
3. Just how important is the FIFA Confed Cup?
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4. Review: 2005 FIFA Confederations Cup
(c) BrandOvation 2012. All Rights Reserved
5. Review: 2005 FIFA Confederations Cup
What went right in 2005
๏ผ Ticketing: 92% sold
๏ผ Great Football: Record Goals
Scored (3.5 per game)
๏ผ Hosting Team: Excelled
beyond Expectations
๏ผ Sponsorship: Great
Campaigns
(c) BrandOvation 2012. All Rights Reserved
6. Review: 2005 FIFA Confederations Cup
What went wrong in 2005
โข Stadia: Roof of Frankfurt
Stadium leaked during the
Final
โข Security: Three Streakers
breached Security and
ambushed Players
โข Ambush Marketing: TUV
Sued ambushed from the
Air
(c) BrandOvation 2012. All Rights Reserved
7. 1st Determinant: Team Centricity
(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
27. The 2009 Confederations Cup Verdict
The 2009 Score for South
Africa
โข FIFA President Blatter:
Transport &
Accommodation
Improvements needed
โข FIFA Score: 7.5 / 10
โข BrandOvation / CNBC
Score: 75%
(c) BrandOvation 2012. All Rights Reserved
28. Contact Dr Nik
Chief Executive Officer: BrandOvation
Email: nikolaus@brandovation.com
Web: www.brandovation.com Skype: nikolauseb Tel: +27 83 270 6011 / 6010
(c) BrandOvation 2012. All Rights Reserved
29. Book Dr Nik
Chief Executive Officer: BrandOvation
View the Book: โNation of Champions: How Team South Africa
won the World Cup of Destination Brandingโ
Watch Dr Nikโs Keynote Address at Deloitte Award Function:
http://www.youtube.com/watch?v=-2LTqILEuvc
Watch Dr Nikโs Keynote Address at FIFA / IMC Convention:
http://www.youtube.com/watch?v=K8WJbdXxdSc
Watch Dr Nik present Germanyโs Nation Branding Case Study
: http://www.youtube.com/watch?v=WPDp-u8kK90
Watch Dr Nik present the 2010 Scorecard on CNBC Africa:
http://www.youtube.com/watch?v=yPQuLQbQJio
(c) BrandOvation 2012. All Rights Reserved