The document discusses business ethics in the tour and travel industry. It outlines the importance of ethics, governing bodies like IATA and TAAI, and their codes of conduct regarding customer service, competition, and operations. Case studies of large, medium, and small Indian travel agencies are presented, highlighting both ethical practices like transparency and unethical practices like hidden costs or lack of documentation verification. Suggestions are made to better protect customers through education, enforcement of standards, and oversight of agencies.
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