1. APPLE
1
PRADEEP
By:

2. Contents
• Introduction
• Vision
• Mission
• Company Profile
• Major Hardware Products
• Major Software Products
• Stores & Services
• Evolution of APPLE inc.
• The Beginning
• competitors
• Strengths & Weakness
• Conclusion
• References
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3. ‹#›

4. Introduction
• Apple Inc. (previously Apple
Computer, Inc.) is an American multinational
corporation.
• Apple Inc. ignited the personal computer
revolution in the 1970s with the Apple II.
• The company's best-known products include
the Macintosh line of computers, the iPod, the
iPhone and the iPad.
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5. Macintosh line of computersipodiphoneipad
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6. Vision
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
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7. Mission
“the Company is committed to bringing the best
personal computing, portable digital music and
mobile communication experience to
students, educators, creative
professionals, businesses, government
agencies, and consumers through its innovative
hardware, software, peripherals, services, and
Internet offerings.”
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8. Company Profile
• Established : on April 1,1976.
• Founders : Steve Jobs, Steve
Wozniak, and Ronald Wayne.
• Industry :
Computer Hardware
Computer Software
Consumer electronics
Digital distributions
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9. •Steven Paul
"Steve" Jobs was
an American
entrepreneur, market
er, and inventor, who
was the co-
founder, chairman, a
nd CEO of Apple
Inc.
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10. • Stephen Gary "Steve"
Wozniak,
known as "Woz“.
He is an American
inventor,
computer engineer and
Programmer
who
co-founded Apple
Computer with Steve Jobs
and Ronald Wayne.
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11. • Ronald Gerald Wayne is
a retired American
electronics industry worker.
• He co-founded Apple
Computer with Steve
Wozniak and Steve Jobs,
providing key administrative
oversight for the new
venture.
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12. Major Hardware Products
• Apple TV
• iPad
• iPhone
• iPod (Classic, Nano, Shuffle, Touch)
• Mac (iMac, MacBook, MacBook
Air, MacBook Pro, Mini, Pro)
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13. Major Software Products
• Mac OS X
• iOS
• iTunes
• iWork
• QuickTime
• Safari
• iLife
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14. Stores & Services
• App Store
• Game Center
• iAd
• iBook store
• iTunes Store
• iWork.com
• iCloud
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15. ‹#›

16. Evolution Of APPLE inc.
2006199719771975
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17. The Beginning
• Apple‟s history starts with the story of Stephen
G Wozniak and Steven P Jobs young and
exceptional people who began building a
computer in their garage and launched the
microcomputer revolution.
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18. APPLE I
•On1976, April 1 – released
the Apple I (for 666$) and
started Apple Computers.
• Had 8 KB of RAM
• It was box wood-made with
a basic motherboard inside.
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19. APPLE II
•In 1977, Apple II was
released for 1298$
• Had color graphics – a first
for a personal computer
• Floppy disk drive added
•Supported the BASIC
program
• Had 64 KB of memory
•And with a software called
VisiCalc which was Apple's
"killer application"
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20. APPLE III
•Released May 1980
•Had 128kb of RAM
•Designed for business
•Cost- 4300$
•Had lots of problems –
didn‟t do well.
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21. LISA
•Released in 1983
•Became the 1st
personal computer
sold to the public
with a GUI
•Commercial failure
due to high price tag
(almost 10,000$)
and limited software
it could run
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22. The Intro Of Macintosh
•Introduced in 1984
•128kb memory
•Motorola‟s 68000
CPU
• Sold for 2495$
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23. Macintosh Portable
•Apple‟s first attempt
at a “portable”
computer
• Released in 1989
• 8 MB RAM
• 40 MB Hard drive
• Clunky, slow
• 6500$
•Failed in market.
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24. More Portable Efforts
Power book 100
•Released in 1991
•40mb Hard drive
•8mb RAM
•2500$
•Helped Apple to
get some revenue
•Established layout
of the computer
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25. Desktop Evolution
»
The iMAC
• Released in 1998
• 2 USB ports
• 4 GB hard drive
• 256 MB RAM
• All in 0ne computer
•Released in 2007
• RAM: 4 GB
• 320 GB hard drive
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26. Laptop Evolution
MACBOOK AIR
• 2 GB memory
• 120 GB hard drive
• 1799$
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27. iPod
• On October 23, 2001
Apple released the iPod
• CPU: Samsung ARM and
Apple A4
• 5 GB hard drive that put
"1,000 songs in pocket”
• From 2nd Generation iPod
software works with
Microsoft windows
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28. iPhone
•The iPhone is the line
of Smartphone's
designed & marketed by
Apple inc.
•Runs on Apple iOS
operating system
•The 1st gen of iPhone
was released on June
29, 2007
• Multi-touch screen
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29. iPad
• tablet PC
• Released on April 3, 2010
• Processor: A4
• 256 MB RAM
• Bluetooth n Wi-Fi
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30. iCloud
June of
2011, Apple
unveiled its new
online storage
and syncing
service for
music, photos, fi
les and software
- iCloud
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31. Competitors
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Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
Sony

32. Most Innovative companies
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Apple
Samsung
Google
Microsoft
Toyota
IBM
Amazon
Ford
BMW
General Electric

33. Strengths & Weakness
• Branding
• Innovation
• Differentiated Product
• Ease of Use
• Superior Quality
• Retail Strategy
• Marketing and Sales
• Customer Loyalty
• Online Sales
• High Price Proprietary
System
• Niche Market
• Cannibalization
strengths weakness
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34. Conclusion
For 35 years, Apple has been a trend-setter
company able to foresee the future.
Because their strength is the innovation and
they know, how to „think different‟.
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35. References
• www.apple.com
• http://www.entrepreneur.com/article/228607
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