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Mobile & Tablet Video
Advertising from Gorillabox

         By Gorillabox
    Mobile video streaming solutions

              November 2011
The Market
Mobile Advertising


 Top 5 Markets by Value         •   UK 37%
                                •   Germany 14%
       Market Share             •   France 16%
                                •   Italy 25%
                      UK        •   Spain 9%
                      Germany
                      France
                      Italy
                                UK, Germany, France,
                      Spain       Italy & Spain are
                                worth $122m in 2010
Mobile Video Advertising


          Mobile Video Advertising
             Grows 8x in 2010

  • In 2010 over 200 Fortune 500 brands
    including Dell, Toyota and Kraft ran mobile
    video campaigns,
  • 8 fold increase from just 25 companies
    back in 2009
  • eMarketer expects the mobile video
    advertising in US to grow to $206.3 million
    in 2014, up from $35 million in 2010
Mobile Video Advertising


       Why Mobile Video Advertising
             Will Succeed
 Because of the benefits only mobile can provide:
 • ACTIVE PARTICIPATION
 • The consumer focuses entirely on the video and
   therefore the brand message
 • CALL TO ACTION
 • Using HTML5 we can create calls to action
 • CUSTOMER LOCATION
 • The location of the customer can be collected
The Challenge
Mobile Video Advertising Challenges




  • Mobile devices all use different video
    formats
  • Wide range of screen sizes and codecs
    for video
  • Solution: single “magic” link for all devices
  • Market focused on banners not content
  • Growth stifled due to lack of specialist
    suppliers offering a scalable, easy-to-
    implement solution
The Opportunity
Mobile & Tablet Video Advertising




      There are currently   1. Pre-roll
       3 types of mobile    2. Mid-roll
       video advertising    3. Tap to video


      Gorillabox is promoting Tap to video
       as an additional way to drive brand
      interaction from mobile banners and
                links in-app/in-site
Pre-roll & Mid-roll


     • Pre-roll and Mid-roll is dependent on
       managing content with advertising
     • Suited to on-deck/on-portal services




  VOD Selection       Registration    Pre-roll / VOD
Tap to Video


  • Tap to Video requires no content
  • Only the banner or link on the publisher’s
    site/app is needed to launch the video ad




         Clickable Banner   Video Advert
Citroen Case Study
Case Study - Citroen



  • Gorillabox manages Mobile Video
    distribution for Digitouch in Italy
  • Digitouch hold the account for Citroen
    car campaigns on web & mobile
  • The “Tap to video” campaign ran for
    10 days
  • Generated over 200K streams
  • 81% completion rate (81% watched
    all or more than the whole advert)
Features of the Gorillabox
    Video Ad Platform
A Fragmented Market solved




                             Universal
                             Streaming
                             Link (USL)
Video to mobile - Multiple Formats


  • All mobile devices use a wide variety of
    video formats, codecs and resolutions
  • Mobile-compatible video needs to encoded
    into multiple formats
  • All devices need to be detected to identify
    what video to serve

          To solve this, Gorillabox has
        developed a unique technology:

  Universal Streaming Links (USL) which can be
  pasted into any application or mobile website
Reporting


 • Gorillabox provides detailed success-rates
   for video ad views:

    Video Ad Views               Daily, Weekly, Monthly reports

                                 10
                completed ad                               <100%
                views             8                        viewed
                incomplete ad     6
                views
                                                           incomplete
                                  4
                Users who
                watched ad
                                  2
                                                           completed
                more than once    0
                                      Week 1   2   3   4
Scalability


  Cloud-hosted solution:

      Massive Scale          Redundancy

    For all campaigns      Your campaign
    no matter how big      will always work!


       Reliable                      5 hosting
                                       centres
   We guarantee                     worldwide
   availability 24/7

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Gorillabox - Mobile video advertising

  • 1. Mobile & Tablet Video Advertising from Gorillabox By Gorillabox Mobile video streaming solutions November 2011
  • 3. Mobile Advertising Top 5 Markets by Value • UK 37% • Germany 14% Market Share • France 16% • Italy 25% UK • Spain 9% Germany France Italy UK, Germany, France, Spain Italy & Spain are worth $122m in 2010
  • 4. Mobile Video Advertising Mobile Video Advertising Grows 8x in 2010 • In 2010 over 200 Fortune 500 brands including Dell, Toyota and Kraft ran mobile video campaigns, • 8 fold increase from just 25 companies back in 2009 • eMarketer expects the mobile video advertising in US to grow to $206.3 million in 2014, up from $35 million in 2010
  • 5. Mobile Video Advertising Why Mobile Video Advertising Will Succeed Because of the benefits only mobile can provide: • ACTIVE PARTICIPATION • The consumer focuses entirely on the video and therefore the brand message • CALL TO ACTION • Using HTML5 we can create calls to action • CUSTOMER LOCATION • The location of the customer can be collected
  • 7. Mobile Video Advertising Challenges • Mobile devices all use different video formats • Wide range of screen sizes and codecs for video • Solution: single “magic” link for all devices • Market focused on banners not content • Growth stifled due to lack of specialist suppliers offering a scalable, easy-to- implement solution
  • 9. Mobile & Tablet Video Advertising There are currently 1. Pre-roll 3 types of mobile 2. Mid-roll video advertising 3. Tap to video Gorillabox is promoting Tap to video as an additional way to drive brand interaction from mobile banners and links in-app/in-site
  • 10. Pre-roll & Mid-roll • Pre-roll and Mid-roll is dependent on managing content with advertising • Suited to on-deck/on-portal services VOD Selection Registration Pre-roll / VOD
  • 11. Tap to Video • Tap to Video requires no content • Only the banner or link on the publisher’s site/app is needed to launch the video ad Clickable Banner Video Advert
  • 13. Case Study - Citroen • Gorillabox manages Mobile Video distribution for Digitouch in Italy • Digitouch hold the account for Citroen car campaigns on web & mobile • The “Tap to video” campaign ran for 10 days • Generated over 200K streams • 81% completion rate (81% watched all or more than the whole advert)
  • 14. Features of the Gorillabox Video Ad Platform
  • 15. A Fragmented Market solved Universal Streaming Link (USL)
  • 16. Video to mobile - Multiple Formats • All mobile devices use a wide variety of video formats, codecs and resolutions • Mobile-compatible video needs to encoded into multiple formats • All devices need to be detected to identify what video to serve To solve this, Gorillabox has developed a unique technology: Universal Streaming Links (USL) which can be pasted into any application or mobile website
  • 17. Reporting • Gorillabox provides detailed success-rates for video ad views: Video Ad Views Daily, Weekly, Monthly reports 10 completed ad <100% views 8 viewed incomplete ad 6 views incomplete 4 Users who watched ad 2 completed more than once 0 Week 1 2 3 4
  • 18. Scalability Cloud-hosted solution: Massive Scale Redundancy For all campaigns Your campaign no matter how big will always work! Reliable 5 hosting centres We guarantee worldwide availability 24/7