2. The Idea Of Having Latest
Technologies For our music video ‘The one’ by Jennifer Lopez, we
could use other shots from other pop videos as shown
on the screenshots. These shots were taken from a
pop video, as you can see the female in the shots is
dressed in a stereotypical feminine way, she is seen as
being glamorous. She is also a young female which fits
in with the genre due to the fact most teenagers and
young adults would mostly view and listen to pop video
music. As well as this video being a pop video there is
also romance within in, this would therefore link into
our idea of presenting The one as a video. The idea of
using a IPAD would also be effective due to the fact
young teenagers are most interested in using these
technology's, also they would be more attracted by
viewing this video as it is linked in with them and how
they socialise.
As you can see from the screenshot of the couple
walking towards each other you can see there has
been a effect used which zooms into each of them, this
idea could also be used within our own pop video as it
would keep the audience engaged in watching it.
The mise-en-scene in these shots also relate back to
our idea, this is because of main unique selling point is
the London city scape. This was how we would attract
our audience, as this pop video shots are filmed in
London we could use these kind of shots.
3. The Idea Of Having These shots have also been presented
in a different pop video. We could take
Black And White Shots the black and white idea further and film
some shots with the couple or vocalist in
black an white. We could show a few
black and white images or snapshots
when the vocalist herself is having
flashbacks of her past relationship. This
would be a effective way of keeping the
audience more engaged with the video.
Also we could use the idea of the
couple casually enjoying their life with
each other and completing or doing
different activities such as casually
laughing or going out for a movie etc.
Furthermore these shots could also be
linked into Richard dyers theory, due to
the fact he suggest that music videos
and media resources allow the
audience to travel into the world of their
own. They could also gain gratification
from watching these videos as they are
able to link it back to their own life as
the main target audience is teenagers
and they are the ones which would most
likely be having relationship problems.
4. The Idea Of Shooting in
a studio These shots of Nicole, are also from a different
pop video which is already out in the market. As
you can see she is singing in a studio, and the
camera is just pointing at her, in this video there
are also close ups of her, and different editing
techniques used to make the video look more
effective. The conventions used within these
shots are stereotypical. She is dressed in a
stereotypical way, this would allow the female
audience to aspire to her and almost be just like
her, it would also gratify the male audience as
they often see women as objects therefore she
is dressed the way boys want her to be dressed
as she is wearing a low cut top, hair out
jewellery etc.
Relating this back to our music video we got the
idea to shoot in a studio from this pop video to
make the vocalist stand out. Our vocalist will be
wearing a black and cream dress to make her
look glamorous. We also choose to have
various different shots within our music video by
researching into other pop videos.
5. The Idea Of Having a
Vocalist and a Couple We came up with the idea of using a
different vocalist and a different
couple by looking at Rihannas Video
and other pop Videos. We choose to
have close ups of our vocalists to
make the audience interact with our
video and link it back to their life.
We also got the idea of the couple
having a argument and the girl
walking away from this video,
therefore we may use these shots
shown on this powerpoint to make
our music video look more
interesting, the only difference
would be is that we will be shooting
in London due to the fact the
London city scape is our unique
selling point.
7. The One And Narrative
Theory
Overall our main video would be following a lot of different
theories, our storyline is based on a ‘Disruption and Equilibrium’
therefore the main narrative theory we are following is Torodvs
theory as the couple have breakups and then realise they are
made for each other.
Also we will be following Andrew Goodwin's theory (amplifying
narrative) this is because the lyrics will be matching with what is
shown on the video. All the shots I have shown on this
PowerPoint could be used in our final piece due to the fact it
links into our idea. The black and white effects could show that it
was the vocalists past relationship which was ‘Perfect’ however
realises at the end.
