1. Digi Pack Analysis
Album Name:Jay Sean My own way
Realse date:12 May 2008
Genre:R&B Pop
Producers: Jay Sean, Billy Grant, Rob Stuart
UK Charts- 6th in the UK charts in 2008
Jay Sean ‘My own way’ include different songs
which have also been hit and have come in the
top chart singles in the UK.
His album includes ‘Ride it’ which was released
in 21st January 2008
‘Maybe’this was released in April 2008
‘Stay’which was released in 30th June 2008
‘Tonight’this was released in 18 January 2009
Within this digi pack it includes a variety of information which is given to the audience. The album cover
also has the song’s lyrics written on it for the audience to read. There are also different pictures of the artist
‘Jay Sean’ on each page; this is because it shows the audience that he is the main artist. It also makes him
more ‘popular’ and well known as straight away the audience would realise who he is. Furthermore at the
back of the Digi pack it has all the songs listed on it.

2. How does it make you feel?
After viewing this Digi pack, it has encouraged me to listen to his songs. It has also made me
feel excited due to the fact he has added on his lyrics onto the album. This allowed me to
identify his songs and if I wanted I would have access to the lyrics to sing along with it. In
addition to this is an appeal to its target audience which is ‘Teenagers’ it is also highly
aspirational as boys would want to be like him. It would also attract girls as they may be jay
Sean’s fans. Jay Sean songs are in the R&B or pop genre. The typography used is san serif
this also makes him look ‘Confident’ and shows that the masculine features, similarly it
shows a dominant figure to the audience.
What does it tell you about the artist band?
By looking at this Album cover it attracts its target audience due to the mise-en-scene used.
Furthermore looking at Jay Sean makes me more excited to listen to the music which is in
the album. Also by looking at Jay Sean’s album it can straight away tell me that it is aimed at
young people due to the fact Jay Sean is a young artist.
After viewing this Album cover ‘Jay Sean- my own way’ you can immediately identify that
the genre is pop/R&B and is aimed at a young audience due to the fact of the image which is
included on the case. In addition to this the album cover uses a serif typography which
portrays that the music could be mainly romantic which is aimed at a female audience more
than a male audience.
Who do you think is the target audience?
This Album cover is aimed at teenagers and young adults, aged 14+, I can identify this
straight away due to the dress code and how the artists sings his songs. Furthermore jay
Sean also sings love songs within this album
such as ‘Stay’ this illustrates that it is aimed
at teenagers as they would mostly be falling
in love at this age. Furthermore it aspires
certain individuals to be like Jay Sean and
dress like him. It would also make the target
audience gratified as they would see what
they want to see; therefore they would be
more satisfied. In addition to this mostly
young teenagers and adults listen to music,
as you wouldn’t get old people listening to
pop/R&B music. Within Jays Sean’s video he
uses Andrew Goodwin’s theory as he follows
an illustrative video- this is because the
images on the video match his lyrics.