Presentation contains a summary of the content of our Understanding Social Media Course.

1. Understanding Social Media Introduction to the course. © Katugas. 19/01/2010

2. What is Social Media? “media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” – Wikipedia. A medium for communication – can be used for marketing, PR, customer support, etc. © Katugas. 19/01/2010

3. Importance of Strategy Why is your company involved in social media? What do you want to achieve? How are you going to measure success and returns? = Need to have a strategy! © Katugas. 19/01/2010

4. Twitter Posts of 140 characters of text only. Fastest growing social media platform during 2009 (>2000%). Posts, @mentions, retweets. Access through website and 3rd party apps. © Katugas. 19/01/2010

5. Twitter /cont.. Content – vital to provide compelling, original content to gather followers. Use to direct traffic to website – need to give people reason to click on link. Tweets must be written carefully. Link to twitpic, yfrog, etc; use shorteners. Cross-post to LinkedIn, Facebook, Friendfeed?? © Katugas. 19/01/2010

6. Facebook Network with facilities for pictures and video as well as text. Friends – reciprocal relationship; Fans – one way. Groups or pages – which is better? © Katugas. 19/01/2010

7. Facebook /cont... Pages – eg Gap, Fox’s Biscuits – engage audience, can be important part of a campaign. Must be updated regularly. Somewhat more conversational than twitter. Linking to other systems – twitter, import blogs, etc. Status for Tweetdeck? © Katugas. 19/01/2010

8. LinkedIn Professional social network – profile is a CV with embedded references. Q&A and Groups – information sharing through discussions and posting news. Can be very powerful – find out about people before you meet them, and find others with similar interests. © Katugas. 19/01/2010

9. Blogs “a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.” - Wikipedia. Central hub, repository of news. Demonstrate understanding of field, and publicise corporate news. Feed traffic to blog from other sites. © Katugas. 19/01/2010

10. Other Social Media Twitter, Facebook, Blogs – the “big three” – but many other sites: Video and photo sharing; Location sharing; Forums and closed networks; Integration tools; The future – google wave?? © Katugas. 19/01/2010

11. Monitoring Social media is a conversation ...Conversation includes listening ...Listening properly means monitoring and analysis ... Especially as you need to find out where the conversation about your company is taking place. Many monitoring tools – eg google Alerts, MediaGenius, TechrigySM2, Radian6. © Katugas. 19/01/2010

12. The Course. Understanding Social Media course – delivered in 10 emails (correspond to slides 2-11 of this presentation). Price includes workbook (contains updated content and an extra section), and 30 mins. Individual tuition by phone or IM. To register visit: http://katugascourse.eventbrite.com © Katugas. 19/01/2010

13. Nigel Legg http://uk.linkedin.com/in/nigellegg http://twitter.com/nigellegg 07722 652866 © Katugas. 19/01/2010