Local Projects to Boost Your Company and Career

N i f t y M a r k e t i n g @ m i k e r a m s e y
L o c a l P r o j e c t s t o
B o o s t Y o u r C o m p a n y a n d C a r e e r

Let’s talk about
PersonalBrands

The
Bristlecon
e
Pine
@MikeRamseyThis is mine

Rugged Terrain
Thick Bark
Oldest
Tree

Never Stops Growing
Rugged Terrain
Thick Bark
Oldest
Tree

{ insert story here }
Starting nifty was a lot like being a bristlecone

Amador’s
Scholarship
Research

Amador’s
Scholarship
Research
Leg Lamp

Evolution of College Responses
‘No’ responses have been increasing for 3 years
5%
34%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2014 2015 2016

0
2
4
6
8
10
12
14
16
Jan '15 Feb '15 Mar '15 Apr '15 May '15 Jun '15 Jul '15 Aug '15 Sep '15 Oct '15 Nov '15 Ded '15 Jan '16 Feb '16 Mar '16
2
21 27
0
20
40
2014 2015 2016
“Too Many Requests” Rejections

Low DA
<20
5%
Medium
DA 20-40
20%
Good DA
40-60
22%
Great DA
> 60
53%
DA Analysis
Average
High School
DA
Domain Authority
42 Average
College
DA72

Random
18%
Naked URL
38%
Unlinked
Mention
3%
Scholarship
Name
20%
Business
Name
2%
Dead/Remov
ed
17%
Gated
2%
Naked URLs are the most popular, then the scholarship name.
Anchor Text Analysis

Both
12%
Generic
88%
Schools Who Linked to 5+ Clients
Personal
25%
Generic
65%
Both
10%
Type of Email Successfully Used
Personal Vs. Generic Email For Outreach
Generic > Personal

0
10
20
30
40
50
60
70
80
90
July August September October November December January February March April May June July
Diederich Law Firm Peck Law Firm Groth Law Firm Diederich 'orlando pi lawyer'
Scholarship Begins Scholarship Ends
Impact on Rankings

0
500
1000
1500
2000
2500
August September October November December January February March April May June July
Diederich Law Firm Peck Law Firm Groth Law Firm
Impact on Organic Traffic

bit.ly/scholarship-study
@MikeRamsey

The Bristlecone
Pine Project
@MikeRamsey
Due to Amador’s study, we wanted
Everyone grow like the tree…

Ryan’s
Local
Content
Research
Ryan’s
Local
Content
Research

Combine three small
pages to one 2033
word page.
/Car-accident-lawyer/
/premise-liability/
/Motorcycle-accident-lawyer/
-into-
/personal-injury-lawyer/

Term: Summerlin Car Accident Lawyer (3/15/16 – 5/23/16):
+10

Term: Summerlin Personal Injury Lawyer (3/15/16 – 5/23/16):
+6

1. Great UI & UX
2. Quality
3. Trust
4. Useful
5. Interesting
6. Remarkable
7. Different in Scope
8. Creates an Emotional Response
9. Solved a Problem
10.Delivers in Unique/Remarkable Way
10x

Only 28% of top 50 US
cities law firms had 2-10x
content.
@MikeRamsey

Average # of
ranking terms in
relation to the 10x
Score.
0
200
400
600
800
1000
1200
2x 3x 4x 5x 6x 7x 8x 9x 10x
Branded
Long Tail
Head Term

Chelsi’s
Landing
Page
Design

Joos’s
Internship
Link
Tests

@MikeRamsey
3Hour =75% Success Rate
7 Links from DA 67 sites

Results
Several Hours of work
5% Confirmed Approval Rate
30+ Applications
@MikeRamsey

How Many Links?
***Drum Roll Please***

Devins’s
Competitive
Link Building
Worksheet

Add links from all tools, Eliminate Dups

2 hours =
30 Shared Link Ops
10 Outreached
4 Awesome Links

bit.ly/LocalLinkBuilding
(tons of local link ideas)
Caps Matter

Gathered data across top
100
US cities

0
10
20
30
40
50
Qty
DA
Organic Position
*Folder structure can be built in a number of different ways such as separate wordpress installs, plugins etc
and can be difficult to attribute.
Site Structure

16:1 English vs Spanish Usage
Spanish Schema
All of the Spanish pages that were marked up
are ranking in the top 3 organic results.

3700 results in 50 cities
2.7% Schema Rich Snippets

Always A Sub Page
Site.com/location
Site.com/location/service @MikeRamsey

Average Domain Authority
@MikeRamsey

83%Nifty Clients were “Too Busy” to
effectively gather reviews and
want help. Nifty 2016 study

1Where do
you want
reviews
from your
customers?
Nifty 2016 study
Google
Industry Specific
Yelp
Facebook
2
3
4

78%
Only want reviews
if they are 5 stars.
Nifty 2016 study @MikeRamsey

92%Read reviews before choosing
a company
Brightlocal 2015 Survey@MikeRamsey

Having lower than 3 star rating is the deal breaker

169 requests sent
11 left testimonial
14 left star rating
0 left online review

And ask them.
Everyone
They PERSONALLY reach out to
@MikeRamsey

Romans’s
Blogger
Outreach
Data

230Websites on Average
for 6 Clients.
Nifty 2016 study
Outreached To

1.5%Response rate with Spray & Pray
Outreach to bloggers.
Nifty 2016 study

5%Link rate from responses
with spray and pray
outreach to bloggers. Nifty 2016 study

42%Response rate with selective
Outreach to bloggers.
Nifty 2016 study

18%
Link rate from responses with
selective outreach to bloggers.
Nifty 2016 study

Do Our Client’s Read Our Reports?
10%
90%
0% 50% 100%
No
Yes
RocketBolt Tracking Data
No
Yes
@MikeRamsey

Do Our Client’s Read Our Reports?
10%
90%
0% 50% 100%
No
Yes
Survey Data
No
Yes

69%
13% 6% 13%
0%
20%
40%
60%
80%
All Most Half None
Percentage of Report Client Reads
Percentage of Report
How much of the report did clients read?

How Often Do You Have Phone
Call with Nifty Project Manager?
58%
8%
8%
26%
Monthly
Every Other Month
Never
Other

Most Useful Information in Report
2.79
3.36
3.8
3.8
3.92
4.08
0 1 2 3 4 5
Leads
Work Completed
Plan For Next Month
Traffic Section
Keyword Rankings
Overall Summary

{ Insert challenge here }
Do your own bristlecone project

M I K E R A M S E Y
N i f t y M a r k e t i n g @ m i k e r a m s e y

Local Projects to Boost Your Company and Career

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