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Search Engine Optimisation presentation for Digpen IV March 10 2012 by Rob Edlin
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Digpen search engine optimisation
1.
Search Engine Optimisation Search
Engine Optimisation current techniques & best practice for developers Rob Edlin @robedlin
2.
Search Engine Optimisation
3.
Search Engine Optimisation
The Basics • Structure • Content – META Data – Textual Content – Rich Media • Off Page Factors
4.
Search Engine Optimisation
SEO in 2012 and beyond Twenty Twelve
5.
Search Engine Optimisation
Structure • Valid Markup • Mobile • XML Sitemaps • URL Structure • Hierarchy, Navigation and Breadcrumbs • Canonicals • Author/Publisher – link with Google Profile
6.
Search Engine Optimisation
Rich Snippets and Microdata • Schema.org • www.google.com/webmasters/tools/richsnippets
7.
Search Engine Optimisation Site
Speed
8.
Search Engine Optimisation Google
Webmaster Tools
9.
Search Engine Optimisation Any
questions? Rob Edlin rob.edlin@niddocks.com twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks youtube.com/niddocks
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