3. Introduction McDonalds: Leading global foodservice retail Serving in 117 countries 75% of restaurants: independent local men/women Servings: World famous fries Big Mac Chicken McNuggets …
4. McDonald’s in Belgium In Belgium: Restaurants: 60 Costumers: more then 80,000 a day Turnover: 110 million Euro in 2009
5. SWOT analysis Strenghts: Training its staff Efficient line style of food preparation Easily adapt their global restaurants Weaknesses: High employee turnover Fast food pizza
6. SWOT analysis Opportunities: Provide optional allergen free food items Provide more upscale restaurant settings Threats: Marketing practices towards children Sued for unhealthy food
7. Highlights Annual report 2009 Comparable sales growth: 3.8% Earnings a share: $4.11 Earnings per share growth: 9% Total cash returned to shareholders : $16.6Billion Combined operating margin: 30.1% Operating income: $6.8Billion Net income: $4,551Billion Market price a share: $ 62.44