Coachella Valley Music and Arts Festival 2014.

2. GENERAL INFORMATION
Type of product or
service:
Concerts, food, and
parking
Brand:
Coachella
Campaign Name:
Coachella 2014

3. CREATIVE BRIEFING
- Young adults
Target Audience
- Famous arts
festival
Desired
Positioning
- Having a good
time, seeing
various artists
performs
Key promise or
benefit
- Emotional,
exciting
Communication
tone

4. MESSAGE ANALYSIS
What does it say?
•Coachella Valley Music
and Arts Festival
How is it said?
•Making it sound like
an amazing experience
Whom is it
addressed to?
•Young, fun persons
that like music and
doing various activities
When is it said?
•Through the whole
year
Where is it said?
•On-line

5. CONCEPT AND SLOGAN
Coachella is know for
the best, more fun, and
entertaining music
festival of all year.
What is the concept
chosen to differentiate
the product or service?
Coachella Valley Music
and Arts Festival
What is the slogan?

6. CREATIVE EXECUTION
Execution
Aspects:
•Size: 2:29 Minutes
Execution elements:
•Characters: Over 150
artist like, Muse, Queens
of the Stone Age, Skrillex,
Pharrell Williams, Lorde,
Foster the People, Pet
Shop Boys, MGMT, Empire
of the Sun, etc.
•Images: People on
concerts having fun, being
with friends.
•Texts: Coachella Valley
Music and Arts Festival
2014
•Music: Various artists.

7. WEB PLATFORM

8. WEB PLATFORM CONT.

9. CAMPAIGN VIDEO

10. GOOD OR BAD AD
• Attractive.
• Has good dynamic.
• Exciting.
• Inspiring.
• Very Creative.