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nicolas nova | 7 décembre 2010 L’atelier BNP Paribas | Paris Vers un engagement géolocalisé
Du ciblage dans le moment
... à différentes formes d’engagements géolocalisés accès à de nouvelles formes de données ciblage plus efficace
1. Un engagement continu dans le temps Temps-réel Futur Historique passé
2. Un engagement communautaire Magitti (Parc): social recommendation system
...qui va nécessiter de nouveaux outils Foursquare business dashboard
Mais il va falloir patienter
Les utilisateurs sont prêts à échanger leur engagement Foursquare usage study (Lift Lab) Enregistrer Recommander Jouer Rencontrer Observer
M erci [email_address] @nicolasnova

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