Virtual worlds shown by launch date, average user age and registered account size.

1. Virtual Worlds:
Industry & User Data
Universe Chart for Q4 2011

2. About KZero
Consulting, Analytics, Insight

3. KZero services
Sectors: Virtual worlds, branded virtual goods, casual/social gaming,
3D gaming, augmented reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development,
user analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy,
social media monetization strategies
For VC’s/Investors: Deal-flow, investment analysis, market sizing

4. Clients

5. Media References

6. GrowthGrowth byAge
Registered Account
by Segment

7. Total Cumulative Registered Accounts
Age 2009 2010 2011
Range
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
5 to 10 77m 114m 152m 179m 190m 211m 219m 235m 232m 270m 296m 340m
10 to 15 246m 334m 367m 392m 413m 444m 468m 511m 601m 652m 694m 787m
15 to 25 73m 99m 117m 193m 237m 273m 288m 299m 313m 385m 456m 596m
25+ 18m 21m 23m 25m 27m 30m 34m 36m 39m 42m 44m 49m
Total 414m 568m 659m 789m 867m 958m 1,009m 1,081m 1,185m 1,349m 1,490m 1,772m

8. Total Cumulative Registered Accounts
1,800m
1,500m
1,200m
900m
600m
300m
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11

9. Total Cumulative Registered Accounts
800m
700m
600m 5 to 10 10 to 15 15 to 25
500m
400m
300m
200m
100m
0m
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11

10. Total registered accounts: Quarterly growth
300m
250m
200m
150m
282m
154m 100m
130m
91m 164m
78m 91m 141m 50m
104m
Q2 09 Q3 09 51m 72m
Q4 09 Q1 10 0m
Q2 10 Q3 10
Q4 10 Q1 11
Q2 11 Q3 11
Q411

11. Q4 2011: total registered accounts 800m
600m
787m 400m
596m
340m 200m
5-10
10-15 0m
15-25 49m
Age Group 25+

12. Universe Chart
Average age and registered accounts

13. Key for Charts
Launch or Open Beta
Start Date
6m 7m
Previous Quarter
Registered Accounts Current Total
Registered Users

14. Jumpstart
Age 5 Math Blaster
8m FooPets
30m Second Life (36)
Utherverse (35) 9m 6m
11m
2m
kzero.co.uk 28m BoomBang
8.5m 27m 10m
8m 4.5m
Virtual Worlds Blue Mars
Weblin 7.5m
25m 2011
9m
Brainnook / ArboPals
Chapatiz
Registered Accounts
Planet T WebKinz Jr
3.8m 4m
8m
Twinity 7m 1m
22m
urtle
Q4 2011
Ag
2.5m 7m 1.5m 3.5m
orld
e8
e3
y
r Ba
zie W
3m Hello Kitty Online
Ag
0+
wn
ni
2010 3.3m
mu
idon
1.8m
Bunny To
5m Pixie Hollow
Wow
19m
/ Le
and kids
/Sh
Live or open beta 5m
rld
o
Pals
Din
1.4m 3.1m 4m
Wo
Vie 17m Monkey Quest / Rango / Little Space Heroes
Sea
Liv
Launched in 3m 1.2m 3m 3.5m Petra’s Planet
anl
orld
15m
iny
2.5m 1m 20m WebKinz
/M
gi W
2m
ies
13m 3m 18m
Woo
dd
2009 1m 25m Buildabearville
bu
2m
Eco
16m GalactoKidz / My Tiny Planets
23m
2m
15m 21m 10m Bin Weevils
Next Island 19m 6m
1.2m
iLand
3m
18m BunkiMonki / Nanoland
No data shown for worlds 10m 17m 2m a
Hand
3dCha n dand tee 2m Tinier Me
under 1m registered accounts. t 15m es/Pa oo
Includes estimates.
GeoSi
m 2008 ie Babi / LPSO / F 1m
11m Beanuddies
Copyright KZero 2006-2012 rB rz
emake r Uni
5m
3m Allsta etz/Rid Innersta
FunGoPlay / Horrible Histories
CyberTo Action J 22m Panfu
wn 20m
15m World of Cars/Kung Fu Panda
eRepublic Animal Jam/EkidnaWorld
3m Toonix / Cackleberries
2.5m
2.1m
2007 2.5m Ekoloko
2m 1m 1.5m
110m 144m 170m 210m Poptropica
Weopia 83m 105m
Sponsored by 20m 40m 76m 80m
3rd Planet 1.8m 2m 2.5m Sponsored by
Action Allstars 1.5m
Minimonos
Age 25 2011 2010 2009 2008 2007 2007 2008 2009 2010 2011 Age 10
Yoowalk Chimpoo 3m 4m 5m
Digital Dollhouse Camp Pete/Garden Party
1m 4m 7m 12m
25m 27m 34m 18m Camp Skookum
3m 8m 50m
9m 5m 70m Moshi Monsters
45m 8m
10m
12m 50m 10m 12m 12m
30m 2007 55m 5m 17m
19m 13m Fusion Fall
35m 19m 58m 8m 20m 21m
Dofus 22m 60m 10m Free Realms
40m 20m 63m 14m
45m 28m 16m Fantage
50m 30m 30m 65m
35m Club P 70m
35m ony P 72m Neopets
rts 40m 45m als
of Spo
mpire 45m 70m
E rstars 90m
all Supe 46m 1m 2008 2.8m 100m Vizwoz / Galaxseeds
Footb 2m 6m 3m 3m
1m 115m
130m Harumika / IncrediLand
o 48m 19m
17m
Gojiy 50m 2.3m 12m 5m 4m 1.3m 150m Club Penguin
1m 7m 8m 2m
55m Fre 5m Little Horrors
13m 24m 11m
aky Kid 3m Roblox
60m 6m Cre Com 7m
IMVU 3m 7m 8m 21m 1.2m atu ma
15m 13m res
/H nd
/ Sq 8m Skylanders
4m 2009 3m ip C CDE
e
9m 26m uish
ooe
12m 1.2m 11m 5m 14m 6.3m hic
Wilostar3D 124m as Lan Quaver
bC
6m 1m 16m 26m 3.7m 7m d
Clu
10m 13m 16m Bible Islands
1.7m 20m 12m 4m 10m
8m 1.6m 3.8m 135m 30m
SmallWorlds 30m 6.5m 12m
n
14m
RocketO
25m 13m 5m 12m
18m Rinksters
Hi Holo! 2m 148m 42m 6.8m 18m
27m 32m
6m 6.5m 19m Minecraft
Am
11m 3m 16m 2.5m 4.1m 15m 7.5m
eba
Mamba Nation 30m 158m 2010 46m
4m 14m Whyville
Pic
7m
wn
2.7m 22m
Ag
o
7m 19m
0
Howrse
168m 55m
Maple
/ Socioto
17m Glitch
e2
Star F eggers / Ro
17m 15m
e1
32m
Ag
3m 16m 8m 8m 22m 25m
3
ever A
Ministry of
Story
6m 175m 69m
Fr
18m 36m 6m 9m
Frenzoo
Silly Games 20m GoSupermodel
New Boyz
gency world
8m 36m 27m
Beloola 3.2m 5m 185m 85m
17m
7m
23m 20m 40m Wizard 101
40m 2m
9m 8m
10m
12m 44m 2011
i
Home 3.3m 5.5m 18m
24m 200m 94m Planet Cazmo
sMeet 55m 10m 9m
45m 6.6m 230m 116m Herotopia 20m
Meez 3m 3.4m Woozworld
Gaia 60m 1m
255m 150m 9m
Taatu 3.6m
11m
WeeWorld 7m Habbo Stardoll 22m
Cosmopax
Age 15 Girl Sense Outspark