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Social Media Summit Presentation

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Niclas Hulting
Niclas Hulting

Presentation at the American Marketing Association Trine University Chapter 'Social Media Summit' 2012. Presentation topic related to job search and the importance of differentiation.

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Social Differentiation Harnessing Social/Online Opportunities in Job Search Niclas Hulting Trine University Social Media Summit Trine University 3/14/12 #TrineSMS
{ @niclashulting } #TrineSMS
{ Social Hybrid } • Culturally integrated social hybrid. “Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. They provide integrated solutions that used to require multiple agencies and consultants.” Quote courtesy of Paul Roetzer (@paulroetzer) via convinceandconvert.com #TrineSMS
{ Pre Social Media } #TrineSMS
{ Social Sweden } #TrineSMS
{ A Different World } Yesterday Today #TrineSMS
{ Social Media and Web 2.0 } • Global Marketplace • Endless Opportunities • Manage Online Reputation #TrineSMS
{ New Hiring Landscape } 89% of companies use social media for recruiting purposes. 1/3 of employers rejected candidates based on online findings (Google) 80% of companies use Linkedin, 45% use twitter, 50% use Facebook to find talent. Statistics via Mashable.com and CareerEnlightenement.com #TrineSMS
{ Harnessing the sun } #TrineSMS
{ Finding your Dream Job } • #Hashtags • TweetUps • Apps (mobile devices) • Online/Digital/Creative Resume(s) • Linkedin • Do A Good Job #TrineSMS
{ #Hashtags Harnessed } #webdevelopment #career #greenjobs #web #IT #jobs #smbfw #engineeringjobs #sm #pancaketweetup #webdesign #employment #resume #Highered #jobsearch #socialmedia #TrineSMS
{ TweetUp } #TrineSMS
@kmullett #TrineSMS
{ Apps } • Linkedin • Careerbuilder iPhone app • Job Compass • Monster • Job Finder • Craigster #TrineSMS
{ Resume and Presume } #TrineSMS
{ Resume and Presume } cont. #TrineSMS
{ Resume and Presume } cont. #TrineSMS
{ Resume and Presume } cont. #TrineSMS
{ Resume and Presume } cont. #TrineSMS
{ Linkedin } 100% = Achievement Unlocked? #TrineSMS
{ #DoGooDWork } • Differentiate • Think Outside of the (Digital) Box • Stick to your core values • Give and you shall receive #TrineSMS
{ in the year 3000 } #TrineSMS
#ThankYou

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Social Media Summit Presentation

  • 1. Social Differentiation Harnessing Social/Online Opportunities in Job Search Niclas Hulting Trine University Social Media Summit Trine University 3/14/12 #TrineSMS
  • 2. { @niclashulting } #TrineSMS
  • 3. { Social Hybrid } • Culturally integrated social hybrid. “Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. They provide integrated solutions that used to require multiple agencies and consultants.” Quote courtesy of Paul Roetzer (@paulroetzer) via convinceandconvert.com #TrineSMS
  • 4. { Pre Social Media } #TrineSMS
  • 5. { Social Sweden } #TrineSMS
  • 6. { A Different World } Yesterday Today #TrineSMS
  • 7. { Social Media and Web 2.0 } • Global Marketplace • Endless Opportunities • Manage Online Reputation #TrineSMS
  • 8. { New Hiring Landscape } 89% of companies use social media for recruiting purposes. 1/3 of employers rejected candidates based on online findings (Google) 80% of companies use Linkedin, 45% use twitter, 50% use Facebook to find talent. Statistics via Mashable.com and CareerEnlightenement.com #TrineSMS
  • 9. { Harnessing the sun } #TrineSMS
  • 10. { Finding your Dream Job } • #Hashtags • TweetUps • Apps (mobile devices) • Online/Digital/Creative Resume(s) • Linkedin • Do A Good Job #TrineSMS
  • 11. { #Hashtags Harnessed } #webdevelopment #career #greenjobs #web #IT #jobs #smbfw #engineeringjobs #sm #pancaketweetup #webdesign #employment #resume #Highered #jobsearch #socialmedia #TrineSMS
  • 12. { TweetUp } #TrineSMS
  • 13. @kmullett #TrineSMS
  • 14. { Apps } • Linkedin • Careerbuilder iPhone app • Job Compass • Monster • Job Finder • Craigster #TrineSMS
  • 15. { Resume and Presume } #TrineSMS
  • 16. { Resume and Presume } cont. #TrineSMS
  • 17. { Resume and Presume } cont. #TrineSMS
  • 18. { Resume and Presume } cont. #TrineSMS
  • 19. { Resume and Presume } cont. #TrineSMS
  • 20. { Linkedin } 100% = Achievement Unlocked? #TrineSMS
  • 21. { #DoGooDWork } • Differentiate • Think Outside of the (Digital) Box • Stick to your core values • Give and you shall receive #TrineSMS
  • 22. { in the year 3000 } #TrineSMS