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DATA COLLECTION




       PRESENTATION BY:
       PRACHI MITTAL
INTRODUCTION

 Data collection is a term used to describe a
  process of preparing and collecting data
 Systematic gathering of data for a particular
  purpose from various sources, that has been
  systematically observed, recorded, organized.
 Data are the basic inputs to any decision

  making process in business
   The purpose of data collection is-
    to obtain information
    to keep on record
    to make decisions
    about important issues,
   to pass information on
    to others
CLASSIFICATION OF DATA



              TYPES




    PRIMARY           SECONDARY
      DATA               DATA
PRIMARY DATA

   The data which are collected from the field under
    the control and supervision of an investigator
   Primary data means original data that has been
    collected specially for the purpose in mind
   This type of data are generally afresh and collected
    for the first time
   It is useful for current studies as well as for future
    studies
   For example: your own questionnaire.
METHODS

    OBSERVATION METHOD
    Through personal observation
    PERSONAL INTERVIEW
    Through Questionnaire
    TELEPHONE INTERVIEW
    Through Call outcomes, Call timings
    MAIL SURVEY
    Through Mailed Questionnaire
SECONDARY DATA

   Data gathered and recorded by someone else prior
    to and for a purpose other than the current project
   Secondary data is data that has been collected for
    another purpose.
   It involves less cost, time and effort
   Secondary data is data that is being reused. Usually
    in a different context.
   For example: data from a book.
SOURCES

   INTERNAL SOURCES
  Internal sources of secondary data are usually
  for marketing application-
 Sales Records

 Marketing Activity

 Cost Information

 Distributor reports and feedback

 Customer feedback
   EXTERNAL SOURCES
    External sources of secondary data are usually
    for Financial application-
   Journals
   Books
   Magazines
   Newspaper
   Libraries
   The Internet
THANK YOU

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Data collection .....rm

  • 1. DATA COLLECTION PRESENTATION BY: PRACHI MITTAL
  • 2. INTRODUCTION  Data collection is a term used to describe a process of preparing and collecting data  Systematic gathering of data for a particular purpose from various sources, that has been systematically observed, recorded, organized.  Data are the basic inputs to any decision making process in business
  • 3. The purpose of data collection is-  to obtain information  to keep on record  to make decisions about important issues,  to pass information on to others
  • 4. CLASSIFICATION OF DATA TYPES PRIMARY SECONDARY DATA DATA
  • 5. PRIMARY DATA  The data which are collected from the field under the control and supervision of an investigator  Primary data means original data that has been collected specially for the purpose in mind  This type of data are generally afresh and collected for the first time  It is useful for current studies as well as for future studies  For example: your own questionnaire.
  • 6. METHODS  OBSERVATION METHOD Through personal observation  PERSONAL INTERVIEW Through Questionnaire  TELEPHONE INTERVIEW Through Call outcomes, Call timings  MAIL SURVEY Through Mailed Questionnaire
  • 7. SECONDARY DATA  Data gathered and recorded by someone else prior to and for a purpose other than the current project  Secondary data is data that has been collected for another purpose.  It involves less cost, time and effort  Secondary data is data that is being reused. Usually in a different context.  For example: data from a book.
  • 8. SOURCES  INTERNAL SOURCES Internal sources of secondary data are usually for marketing application-  Sales Records  Marketing Activity  Cost Information  Distributor reports and feedback  Customer feedback
  • 9. EXTERNAL SOURCES External sources of secondary data are usually for Financial application-  Journals  Books  Magazines  Newspaper  Libraries  The Internet