A one hour Forum at NIDA (www.nida.com.au) where the panel discuss the new platforms enabling arts entities to communicate with their audiences and the effect that has on brand and marketing. Nick Bolton - TEN ALPHAS Julia Thomas Sydney Festival Helen Varley Jamieson - Creative Catalyst Dennis Del Favero : www.icinema.unsw.edu.au Sunday 21st April 2013

2. AGENDA
Welcome, Introduction and Housekeeping
Technology Platforms and Consumer Behaviour
Case Studies from Panel of an event they have witnessed
Case Study from Audience of an event they have witnessed
Case Studies from Panel personally been involved in
Case Study from Audience personally been involved in
What are the issues?
What does the future hold?

10. BONDI DREAMING

11. QUESTION ONE
TECHNOLOGY PLATFORMS
SIT DOWN
IF YOU DON’T HAVE
THE PLATFORM MENTIONED…

12. QUESTION TWO
CONSUMER BEHAVIOUR
SIT DOWN
IF YOU HAVEN’T UPDATED
THE PLATFORM MENTIONED..
THIS WEEK

13. CASE STUDY ONE
In 2 minutes
give us an example of an event
you have witnessed
that involved technology
to build or engage audience

15. DENNIS EXAMPLE

16. HELEN EXAMPLE

17. NICK EXAMPLE
BREVILLE KAISER CHIEFS TWEATRE

18. AUDIENCE EXAMPLE

19. CASE STUDY TWO
In 2 minutes
give us an example of an event
you have been involved in
that involved technology
to build or engage audience

25. TAM EXAMPLE

27. THE ISSUES
1. Broadband uptake and quality and smart device proliferation
2. Money - Will artists get paid. What are the models.
3. Creativity - Do the audience know what they want? Isn't it the artists job to
create.
4. Invasive or engagement - shouldn't the audience be so enthralled in the content
to worry about interaction. Does it put the artists off?

31. KEEP IN TOUCH
NIDA and Tam Nguyen www.nida.com.au
Nick Bolton www.nickbolton.com.au @nickybee99
Julia Thomas www.sydneyfestival.org.au @julia_thomas
Helen Varley Jamieson www.creative-catalyst.com
Dennis Del Favero www.icinema.unsw.edu.au