2. DIGITAL
BRISTOL
ONLINE ENGAGEMENT
WITHIN THE BUSINESS: HOW DOES IT WORK?
3. DIGITAL
BRISTOL
STAGES OF ENGAGEMENT
INFANCY (LOTS OF IDEAS, LITTLE ACTION)
ADOLESCENCE (BATTLE FOR SURVIVAL)
BREAKTHROUGH (FOCUS, ROLES & RULES)
CONSTRUCTIVE ACTIVITY (RESPECT & INTEGRITY)
MATURITY (AUTHORITY & VALUE)
4. DIGITAL
BRISTOL
COMMUNITY AND THE ORGANISATION
“ONLY 19% OF US BELIEVE THAT
OUR COMMUNITY INFLUENCES
ORGANISATIONAL POLICY – IS
THIS CAUSE FOR CONCERN?”
5. DIGITAL
BRISTOL
COMMUNITY AND THE ORGANISATION
“62% OF US DO NOT REPORT TO ANYONE MORE
SENIOR THAN OURSELVES AND 25% ARE NOT
REPORTING TO ANYONE AT ALL”
7. DIGITAL
BRISTOL
COMMUNITY AND KEY PERFORMANCE INDICATORS
“20% CONSIDER THEIR COMMUNITY ACTIVITIES
ARE DECREASING, HAVE PLATEAUED OR IN ONE
CASE CEASED TO EXIST”
13. DIGITAL
BRISTOL
COMMUNITY AND MODERATION
“81% OF RESPONDENTS HAVE HAD TO DEAL WITH PROBLEMATIC MEMBERS,
OF WHICH 33% HAVE HAD AT LEAST 5 PROBLEMATIC POSTS IN
THE LAST 6 MONTHS”
14. DIGITAL
BRISTOL
COMMUNITY AND SOCIAL MEDIA
“EVERYONE IS ON TWITTER AND FACEBOOK, BUT ONLY
HALF OF US REPORT ON WHAT WERE DOING THERE”
15. DIGITAL
BRISTOL
THANKS!
NICK TORDAY
@NICKTORDAY
NICK.TORDAY@SIFTGROUPS.COM