As part of my interview for role of SEO Analyst for iProspect I had to knock together some onsite recommendations for a miscellaneous website, in this case Innocent Smoothies/Drinks. The ten minute presentation was an informal overview of onsite SEO recommendations I would make, in order to test my basic SEO knowledge. I did alright, but was disappointed that I couldn't work a smooth link juice joke into the proceedings...

2. THE BRIEF
“P
repare a 10 minute PowerPoint presentation on innocentdrinks.co.uk
explaining how the company can try to improve their on page SEO.

3. MY APPROACH
1. Try and understand the company and the industry it operates within.
2. Brush up on onpage SEO + Google quality guidelines.
3. Go crazy with tools.
4. Interpret the results and make recommendations.

4. 1. THE CONTEXT
•
What they actually do? Business model.
•
Where their products are sold? Online Vs Offline.
•
What SEO Game do they play? Brand building or “rank „n‟ bank”.

5. 2. ON PAGE RANKING FACTORS

6. “The on-page factors surrounding. On-page factors are therefore
considered more of a prerequisite for ranking higher in search results
pages.”

7. 3. TOOLS USED
Name
URL
Description
http://builtwith.com/
Web technology analyser. Good for
getting a “feel” of the sites
components.
http://www.woorank.com/
Highly popular online site which
analyses site for SEO, Social Media,
Mobile and Conversions
http://nielsbosma.se/projects/seotools/
Excel plugin which provides a wealth
of functions for working with SEO and
web metrics.
https://developers.google.com/speed/page
speed/insights/
Actionable pagespeed insights from
Google‟s point of view.
https://www.pingdom.com/
Performance grader and server
request visualiser.
http://www.screamingfrog.co.uk/seo-spider/
Desktop program which spiders
websites‟ onpage elements from an
SEO perspective.

8. 4.0 RECOMMENDATIONS
Five Categories:
1. Pagespeed
2. Mobile
3. Social Media Integration
4. HTML Elements
5. Other

9. 4.1 PAGESPEED
•
Leverage browser caching
•
Combine (Minify) the 7 External
Javascipt files
•
Optimise images further - 17
images above 100kb across
website.

10. 4.2 OPTIMISE FOR MOBILE DEVICES
•
Create a mobile web strategy; Responsive or @media queries for
custom css rules.

11. 4.3 SOCIAL AND BLOG
Google Plus
•
Add Google+ Button to footer. <div class =“iconbar social”>
•
Claim Google+ Vanity URL.
•
Integrate Google+ Authorship.
Blog
•
Write a Blog Post (Last one was 5th October).
•
More share options per page.
•
Use a subscriptions service (email) and better commenting.

12. 4.4 HTML ELEMENTS
Page Titles
261 Page Titles…2 have missing…73
duplicate…246 above 70 characters (Maximum
Google displays)
Meta Descriptions
2 missing…250 duplicate…
Meta Kewords
252 duplicates + their existence!
Heading 1 + 2
2 missing… 154 h1 unique which appear twice.
202 missing …3 unique h2 which are duplicated 59
times
Alt Text
36 images are missing alt text.

13. 4.5 OTHER
•
Text/HTML Ratio. 6.53% on homepage. Suggestions 25-70%.
•
5 Errors, 2 warnings according to W3C Markup Validator
•
9 Underscores in URLs.
•
Explore Rich Snippets/Microdata opportunities.
•
Inconsistent home menu; 2 external links and one subdomain.

14. CONCLUSION
•
Well designed website
•
Biggest issues are mobile traffic strategy and top menu links.
•
No major SEO problems but enough to annoy people like us.

15. Nick Samuel‟s Blog
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