1. mobile
then, now, next
jonathan macdonald this fluid world

2. then
operators ‘owning’ personal information
this fluid world

3. now
over the top players ‘owning’
personal information this fluid world

4. next
people owning
their own
personal
information
this fluid world

5. then
phone
companies as
primary
communication
service
providers
this fluid world

6. now
ISPs as primary
communication
service providers
this fluid world

7. next
realisation its actually all about
every single one of us this fluid world

8. then
restricted portals as
forced destinations
this fluid world

9. now
mass web usage
as primary application
of internet
this fluid world

10. next
applications as
primary internet
usage
affecting
communication
and…everything
else
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11. then
dual-purpose, button push,
functional
this fluid world

12. now
multi-purpose, touch-screen,
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functional and recreational

13. next
converged,
augmented, virtual
and central to…
everything else
this fluid world

14. then
predictable revenue this fluid world
from retail purchase models

15. now
advertising funded products and
services… oh, and ‘freemium’
this fluid world

16. next
realisation that creation of value
is the only assurance of
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spend

17. final thought
this fluid world

18. the divide between
us and the stuff
we need -
has, does and
always will present
the greatest
opportunities
this fluid world

19. jonathan macdonald
jonathan@thisfluidworld.com
thisfluidworld.com
@jmacdonald
jonathanmacdonald.com
linkedin.com/in/jonathanmacdonald this fluid world